Distributors who succeed are those who stay in touch with friends until they’re ready to take a look. It’s only a matter of time until friends try a sample. Facebook makes it easy to stay in touch with your friends.
There are two ways of staying in touch on Facebook:
1. Posting quality content
2. Interacting with your friends’ posts.
Posting quality content is an art. It is the balance between business and personal. Too much of either can result in failure. Balance it properly, and you may end up the most successful distributor in your company.
Balancing Personal And Business
Post about personal stuff 80 percent of the time. People do business with those whom they have the best relationship, so let your friends see your real life. Post about life events and what’s on your mind.
Post about business matters 20 percent of the time.
How do you talk to your friends in person or over the phone? Turn that conversation into a Facebook post and include a picture or video to bring your words to life.
If you are on Facebook once a day, here is how a week’s worth of effective Facebook posts may look:
Monday: I ran three miles today. I love shedding weight and being in shape!
Tuesday: Jade and I are going shopping today. She loves the sneaker store!
Wednesday: It’s really nice earning a part-time income working from home. Now, I need to figure out where to spend this extra $300 dollars. Any thoughts?
Thursday: Hubby and I went out to dinner tonight at this amazing restaurant. I love when he surprises me!
Friday: Little Joey is so adorable when he plays in his basketball games. I love seeing him grow up.
Saturday: Fun in the sun! Glad I am protected with my natural & organic skincare. Let me know if you want a sample.
Sunday: Great sermon today! It really touched my heart.
See how only two of the seven posts above are about business?
The 80/20 Rule And How It Applies Based On How Much You Post A Day
1. If you post once a day, that’s seven posts a week. Five should be personal and two about business.
2. If you post twice a day, that’s 14 posts a week. Eleven should be personal and three about business.
3. If you post three times a day, that’s 21 posts a week. Sixteen should be personal and five about business.
Posting more about business does not help you get more customers. It only turns off your friends.
Sharing And Adding To Company Posts
Instead of trying to come up with your own clever business posts, try sharing posts from your direct sales company’s Facebook page. Scroll through their page and click
‘share’ when you find a post you like or click on photos and choose from one of the albums.
It’s important to write a few personal sentences along with your company’s post.
Making it personal is why it works.
Here are examples of a few personal sentences you could add to the company post based on the six product categories in Direct Sales. Always rephrase these in your own words.
Home/Family Care
I used this carpet cleaning product last Tuesday, and it got out all the stains left by my lovely dog. Check it out below!
(company post will appear here) Wellness
I already lost 10 lbs. on this product. Check out the testimonial below. This girl lost 75 lbs. over the last year! Very impressive!
(company post will appear here) Personal Care
I exfoliated my face last night with this Bamboo product. Check out the ingredients below! I woke up today and my face feels fresh!
(company post will appear here) Services & Others
I am excited to be attending my company’s convention next month. I get to meet a lot of other entrepreneurs who are helping people save money on their electricity bill.
Check out the post below on the convention details!
(company post will appear here) Clothing & Accessories
I love jewelry! Anyone like this new piece? See below.
(company post will appear here) Leisure & Educational
Has anyone ever been to the Four Seasons? Check out the post below. A fantastic deal going on right now with them! Let me know if you have interest.
(company post will appear here) How Often Should You Post?
Think about how often you post:
1. Post at least every other day. We recommend posting daily.
2. The best time to post is in the evenings or weekends.
3. If you post more than once a day, your posts should be more than four hours apart.
4. If you want to post three times a day, try one post in the morning, afternoon and evening.
Replying To Posts And Comments Always reply and comment back.
When someone comments on a personal post, like or comment back. Also, send them a message. You can say, “Thanks for commenting on my post! How have you been?” The more you interact with a friend, the more they will see your posts in their Newsfeed.
When someone comments on a business post, like or comment back. Also, send them a message. You can say, "Thanks for commenting on my post! How have you been? Are you interested in trying a sample of my product?"
Responding To Your Friends’ Posts
The more you interact with your friends, the more your business posts appear in their Newsfeed. Your friends will also see you as a real friend, not someone trying to sell them products each time they talk to you.
Your Facebook Newsfeed (what you see when you click on “Home”) is personalized to you. It is filled with your friends’ posts, pages you liked and people you are following. Only your friends appear in this Newsfeed, and they cannot see each other’s
post unless they are also friends with each other.
When you comment on a friend’s post, write from the heart. Be yourself. Treat it the same as when you talk face to face or on the phone.
Be responsible and respectful. Many people will see your comments, so be careful of what you say.
Save Time By Using Facebook Lists
To optimize your time, sort through the Newsfeed using the lists you created on Facebook.
Prospect List: By liking and commenting on these posts, you’re staying in touch with those who aren’t ready to try your product. One day they may have a life experience, realize the importance of your product and ask for a sample.
Sample List: By liking and commenting on these posts, you’re staying in touch with those who are trying or have tried your product. It gives you the opportunity to build a deeper relationship, which can lead to them telling their friends about your product and become a customer.
Customer List: By liking and commenting on these posts, you’re building deeper relationships with your customers. Customers who trust you are usually willing to share your product with their friends and make future purchases.
Team List: By liking and commenting on these posts, you’re building deeper relationships with your distributors. Most distributors quit due to lack of support. You can now personally support your team daily as if you were working with them face to face.
If you check your lists daily, we recommend investing 10-15 minutes total.
In each list you’ll see friends’ posts. You have several options with each post:
Like it if you agree or think it’s interesting.
Comment if you have something to say.
Share it if you think your other friends may enjoy seeing it.
Or, don’t do anything. You don’t have to respond to every single post.
Final Thoughts
Remember, a trusted relationship between two people is a two-way street. It’s about giving and taking. Have fun chatting on Facebook. It will lead to good business.