SOLICITUD DE PAGO Y JUSTIFICACIÓN DE LAS INVERSIONES

Research in common refers to a search of knowledge. One can also define research as a scientific & systematic search for pertinent information of a specific topic. It is the pursuit of truth with the help of study observation, comparison & experiment.

DEVELOPING RESARCH PLAN:

After deciding the objective of marketing research the next step is deciding Research plan for gathering effective information related to this research project. The research consists of following steps, which are discussed subsequently.

Research Design.

Exploratory Research/ Descriptive Research.

The Research design which I have used in preparing this Project is of Exploratory and Descriptive Research. The reason of being chosen these two Design because my objective is to know the brand value of coca cola. For achieving the objective, I must need the detailed study of consumers and Retailers opinion which can penetrate the sale of coke, and at the same time I have to frame about different perception of the Customer which is in his or her mind while purchasing different drinks.

Data Collection Method.

During project study I use both primary as well as secondary data source. For primary data collection I visited various consumers and retailers of different areas of Civillines, Jhunsi, Allahpur,Alopibag, Allahpur,Kydganj and Teliarganj of Allahabad. For secondary data I went through Journals and Internet. The information collected is relevant, correct and unbiased.

Data Collection Devices. Personal Interview

I have collected the data through Personal Interview. In Personal Interview, I went through different location of Allahabad and collected the data from consumers and the retailers. I have taken data from different small stores, organized retail stores and Mall.

Importance of being using personal Interview?

I have selected these devices because according to my objective I have to collect the data from different sample like Students, Professionals, House- wives, children and Retailers I have to visit to Mall, retailers, Institutes and other Public Places where I get the information regarding my objective of the research. Without Personal Interview it is not possible to collect this information.

Population:

The Population which I have selected is of entire area within Nirmal enterprises. The total consumer of the cola‟s market within this region is around Two Lac.

Sampling Size:

Total Sample : 300 Consumer : 200 Retailer : 100 Area of Survey : Allahabad

Sampling Unit:

a . The Retailer Sampling Unit.

I have taken the sample of 100 retailers into seven (7) sampling units within area of Nirmal enterprises. The distribution of the sample is as-25 sample from civil lines, 10 sample from alopibag, allahpur, 10 from jhunsi, 20 from teliarganj, 15 from Kareli, 10 from katra, and 10 from Kydganj,

b. The Customer Sampling Unit

I have divided the sample of Two hundred (200) customers into seven (7) sampling units. It included the 40 customer of Civillines, 40 of Allahpur, 30 of Teliarganj, 25 of Kareli, 20 of Katra and 15 of Kydganj, 30 customer of Cantt, who were either Student, Professionals, Housewives, adults or Children.

Dwelling Units:

I have not selected any dwelling unit. I have collected the data from the students, working women, children and adults as individual. I didn‟t went to any house or didn‟t take the data from any family as a whole.

Sampling Plan: Probability Basis.

I have selected the sampling plan on Probability basis. I have chosen the sample of customers and retailers on random basis.I have chosen the sample on probability basis because it gives us every unit of population a known and non zero probability of being selected. And it implies equal probability to every unit in the population.

How large the sample selected.

I have selected the total sample of 300 in which there is 200 samples were of consumer and 100 samples were of retailers.

Why this sample size has been chosen.

I have chosen the sample size of 300 because this sample size provide us the approximate details to reach a valid conclusion and suggestion to the company regarding my objective of the research.

Difficulties Experienced in Contacting Designated Sample Elements

I have faced lot of difficulties while collecting the data from different samples I have taken. a. Customer Behavior.

The behavior of the few customers was not good. Some of them are very aggressive in their nature and misbehave with me whereas some of them didn‟t respond.

b. Retailers Behavior.

Few of the retailers where I went to collect the information, they didn‟t give their suggestion and not even filled the questionnaire form.

Some retailers had no time to give the response of the questionnaire.

c. Weather Condition

I have collected the sample in the month of June-July which was very adverse because of monsoon. The customer didn‟t want to fill the form in this weather and were not ready to listen me even for a while.

d. Transportation Problem.

I have faced transportation problems to reach to different area of the defined region. No Biasness.

While I was doing the research, I have face whole lot of problems, but even after that there is no biasness in my research process.

Field work.

I have do the field work by collecting the data from different sources which is in the form of questionnaire. I also collected some secondary data from the City office of Coke, Allahabad. I

went to different book stalls to collect the details about coke from journals, News papers and Magazines etc.

Research Instrument:

The research instrument used was Questionnaire form. In which market information detail of each outlet and Customers should be filled in form. For this I have visited hundred major retail outlets of Nirmal Enterprises and check all the brands and packs of different drinks which are available or not or which one is available in comparison with Coke and filled it in the Retailer Questionnaire forms. In my research process I have used closed ended & open-ended questionnaire where respondents could answer in their own manner. Through this I was able to extract information from the respondents about Coke and its competitors.

Sampling Plan:

In designing the sampling plan following points were considered:

Contact Method:

In my research process, I have collected information through personal interview process with the help of Questionnaire. I use this method because it is the most reliable & accurate method for collecting primary data.

The secondary data has been collected through different reliable sources. It includes internet and Newspaper.

Methods of Data Interpretation:

In this market study I have used pie chart for data analysis & interpretation because pie chart is the easiest & comprehensive medium for presentation of data.