Supervisión del ciclo de vida de los servicios

These next ones are wicked. I call them “trance phrases.” By that I mean that the use of them tends to install, deepen or increase a trance.

Let me do a brief sidetrack. Look up here. I need your attention to get this transmission. When I say “trance,” I do not mean someone who is like this. That‟s not useful. I mean an altered state of consciousness that is characterized by strong focus, heightened suggestibility and that sort of thing. People go in and out of trances all the time anyway.

One of the metaphors I use is that people are hypnosis machines.

Hypnosis is the way you think anyway. Your mind works faster than you think. What are you not thinking about right now?

“Find yourself.” What does it mean to find yourself? Did you ever just find yourself suddenly looking in the refrigerator? Before you know it, you think, “Wait a minute. I don‟t even know what I‟m looking for. What am I doing?” Did you ever have that happen to you?

Do you ever find yourself humming a tune in your head and it just won‟t go away? Do you ever find yourself suddenly experiencing a state of total suggestibility or being really attracted to someone?

What does “find yourself” imply? First of all, what does find yourself imply the absence of? If you‟re finding yourself doing something, what does it imply that you did not do? You didn‟t consciously choose it. Isn‟t that basically a huge component of a compulsion or habit?

How many smokers actually think, “Now I‟m going to reach for the pack. I‟m going to unwrap it. I‟m going to take out a cigarette. I‟m going to put it in my mouth. I‟m going to open up the book of matches”? It is out-of-conscious awareness.

“Find yourself” implies an other-than-conscious or outside-of-conscious operation. I‟m always sprinkling this phrase throughout my sales copy. Has anyone ever read any of my sales letters? Go back and read them. Go to www.Seduction.com and click on the product catalog. You can read them to your heart‟s content.

Here‟s another one, “allow yourself.” How do you allow yourself?

What does that imply about control? Let go.

”Let go and let God.” See that? Do you ever watch these preachers? You want to see good hypnotists? Watch Sunday morning TV. “The Bible says… Jesus says.” They‟re pointing to themselves.

I saw one preacher, he‟s a faith healer. He had a woman come up,

“Reverend so-and-so, I‟m so depressed.” He said, “God takes your depression and puts it over here. It‟s like you can‟t even see it anymore when you believe in the Holy Spirit.” He took her visual image of being depressed, grabbed it, put it over here, stomped on it and then said, “It‟s like you can‟t see it.”

Pair up into groups for a second. Pick a partner. Person A, visualize something. Person B, wave your hand in the person‟s face Just do it.

I knew a lawyer who used to do that. He‟d put his hand in their face and wave the image away. This is part of what I said. People‟s

imagery is projected outward subjectively. If you know this, you can grab hold of it and move it.

I do this with women. I should bring some footage. I‟ll ask a woman,

“When you‟re really excited and attracted by a guy, what kind of thoughts do you have?” If she goes like that, then I‟ll mirror exactly where her eyes went. I‟ll say, “When you have those thoughts,”

then I‟ll just go into that state again and do that later on. She‟ll look over there and have the same thoughts.

Watch where people move their eyes. You‟ll see where they‟re putting their imagery. Then you can play with it. You can make it smaller or bigger or shove it in their face. You can take that image, grab it, and put it around yourself so they‟re looking at you through it.

Those of you doing personal presentations, person-to-person, need to learn this stuff. Is it fair? Damn right it‟s fair.

I like this one. If you were to invite yourself to really tune in right now to what it is I‟m saying in a way where you find yourself being completely convinced for your own reasons that this is really important, would that lead you to take action right now? Or would you feel yourself getting a little bit more excited before you found yourself taking action?

Now I‟m warming up!

Johav: Could you be more specific about the way you take the image physically?

Ross: When we workshop with you, I will. You have to teach your people to do some of this. They‟ll never get caught, ever. I‟ve done this

kind of stuff to certified master practitioners of NLP. They never catch me.

I had a student who seduced a college psychology professor. She said, “Hypnosis is a crock.” He was giggling in the back of the room.

Weasel Phrases

I‟m going to teach you something called “weasel phrases.” Weasel phrases allow you to put in any kind of command. A weasel phrase takes the form of, “If you were to ____,” or “If I were to ____.”

Who are the Speed Seduction® students? Raise your hands. You know about weasel phrases, right? “If you were to discover yourself getting really excited about what I‟m presenting, how quickly might you convince yourself that this opportunity is something you have to act on right now?”

If I were to say to you, “Open your wallet and give me your money,”

I wouldn‟t use that.

Discover yourself. Convince yourself.

This is wicked. I‟m not sure exactly how quickly you could find yourself giving yourself permission to convince yourself that this is worthwhile, but as that‟s happening, you see? What does it mean to convince yourself?

Let‟s parse this out. If I say, “Convince yourself,” what does that mean? Do you ever convince yourself something is true?

Ross: Hold on, you‟re really close. Think about what has to be going on in your head. In order for you to convince yourself of something, you have to create something of a dissociation inside of you. You have to have a little bit of doubt that you overcome.

It‟s like splitting your mind between how much you believe it and how much you don‟t believe it. Therefore, it‟s creating a hypnotic dissociation.

To the hypnotist in the back of the room, is hypnotic dissociation a useful phenomenon?

Participant: In a word, yes.

Ross: These are called trance phrases because when you use them, people begin to develop a trance.

Here‟s an example. Guys, this is really good. You must use this. I command you, Ken, to use this. “As you discover yourself getting more excited about what I have to say, it‟s not necessary to find yourself growing truly eager to learn more.” Applause, please!

That‟s really good.

I give you permission and encourage you to steal that word for word. I invite you to discover yourself stealing it word for word. I don‟t care. You may steal that.

I have an assignment for you because I want to save my voice.

We‟re going to take 10 minutes, and I want each one of you to take this sentence and parse it out. That means for each little bit of language, I want you to identify what tool it is and what it does.

For example in this one, you would say, “Discover yourself.” You would underline it and note “trance phrase.” Next you would put what effect it has. That‟s the first assignment.

The second assignment is to go through this sentence and identify all the places where it‟s being vague. I‟ll help you. For example, “As you discover,” you would say, “Discover what? Discover in what way? How will I discover myself? In what way? To what effect?”

What I‟d like you to do is pick a partner. The two of you are going to work together on this, and then we‟re going to go through it. The two people who do the best, I‟m going to take to lunch with me either tomorrow or Sunday.