27 ETAPAS DEL PROCESO DE PRODUCCIÓN CON SUS RESPECTIVOS COSTOS
27.5 T RACTOR
Strengths
oppo is good in terms of market share in terms of mobiles, it captured Samsung,micromax market share by superior innovation in Smart Phones’
oppo is financially strong and stable company. The production process and process of inventory management are consistent with industrial standards.
The brand value increased by 80% in last two years
The Company enjoys wide range of product portfolio which includes Mobiles,mp3 players ,mp4 players ,tv,bluereplayers oppo took advantage of growing economy of Asian market by setting up manufacturing plant in India there by reducing logistics and supply chain.
Weakness
oppo needs improvement in defining the vision, mission and strategic corporate objective. Marketing management needs improvement in all the facts of marketing HRM also needs improvement in all the facts of human resource management
Opportunity
oppo is reasonable equipped to take care of technological changes
oppo is maintaining good international relationship with countries and local
The population is growing so as the demand for mobile phone demand is also growing.
The financial position is strong and there is a scope of entering into unrelated diversification
Threats
Regulatory issues and safeguarding of property rights was mainthreats in legislation
Limitation of the report:
In every study there have some limitations and in my report there are some limitations. I did customers and visitors survey for my internship report, but I also need to take a survey from the channel partner of OPPO. Some information gaps and limitation which is given below:
In my report I can’t discuss some organizational data and information for organizational policy.
It was hard to find out branding strategy used by OPPO India Co. Ltd. because they are not sharing information much and
Suggestion
In order to make recommendation about developing brand strategy for OPPO India Co. Ltd. toward the business community, the first thing must be done is to identify problems that OPPO brand is currently facing. Base on the analysis and survey valuable information and insights are extracted to point out weaknesses in the way OPPO manages its brand.
Brand salience: From the findings it can be seen that business has very shallow understanding about OPPO brand. Most of them only know about some general information such as OPPO is giant Chinese brand making high tech Smartphones. The reason for such low level of awareness in other functions is the lack of communication. OPPO does not have any formal channels to communicate with the consumer community other than its website. In addition to that, most marketing budget is used to spend on branding.
Brand performance: OPPO brand performance is made up by the quality of its Smartphones and its innovative features and functions. For the functions, although OPPO has some valuable achievement already likes VOOC rapid charge, still they are not widely recognized by the consumer community which is a huge waste for opportunities to make good impression and build up the brand reputation for comprehensive performance at all fronts.
Conclusion:
Excellent product quality: This refers to the product ability to satisfy consumers or customers need, both functionally and emotionally. This is the most important factor if a brand is to be a winning brand. Users are getting smarter in their choice and will not make purchase decision if they don’t trust in the quality of the product presented to them.
Comprehensive and thorough communication: Hitting the right communication channel and effectively delivering the message to potential buyers contributes to the success of a brand. Even for a good product, if no one knows about it, talks about it or discuss about it, then the chance of failure for that product is really high. Considering the case of iPhone for example although there has been a lot of negative feedback about the product recently, however, every time a new version of iPhone is launched, the world holds it breath and eagerly waits to see the great invention of Apple. This is achieving through mastery in communication. Despite that, the product must be strong, reliable and good all by itself in order for consumers to test out and trust what being said in the communication channel.
QUSENTIONNAIRE
Study of mobile market for oppo Informatics with special reference to Sagar
NAME: ______________________
1. Gender Male Female
2. Your Age Less than 18 18-22 22-26
3. Occupation College Business Service Others 4. Do you have oppo mobile or which model
1. YES 2.NO
5. Which mobile phone you are using?
Nokia Samsung oppo iPhone Blackberry 6. How long do you use your mobile phone?
Less than 1 year 1-2 Year 2-4 Year More than 4 Year 7. What is the image of oppo in your mind?
Economical Safe Product Durable
8. Where do you often see oppo advertisement?
TV Newspaper Online Radio
9. Do you think oppo can be market leader? Yes NO
10. Are you satisfied with oppo? Yes No