A G e n C Y
GLAssWOrks AMstErDAM Amsterdam, The Netherlands www.glassworksamsterdam.nl
photorealistic CG animation Art of rAW leads the viewer on an exhilarating journey through the making of G-star rAW’s denim products, with every stage of the production process documented in eye-catching macro – from raw material to finished garment. it picked up a bronze lion at Cannes 2013, and director rüdiger Kaltenhauser was also a finalist in the british Arrows Craft Awards.
T D C ’ s a n n u a l Taipei City, Taiwan www-e.ntust.edu.tw
Assistant professor Ken- tsai lee is the taiwanese representative of the type Directors Club. He designed the identity for tDC’s 2013 taiwan exhibition, creating a grid for student Chun-Ying lin’s Chinese-influenced calligraphy, which he then applied across the visual identity. Assistant Hsin-Chi tsao was responsible for the photography.
lippincott partnered with Monotype to bring the new York edition of Pencil to Pixel to life by creating two distinct yet connected experiences of historical and modern typeface design. the result was an experience that was definitively
‘new York’, but could be translated into an ongoing series from city to city.
PHotogrAPHY: Albert Vecerka/esto
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Br and e xperiencesE xhibitions
T r o u s d e m È m o i r e
C l i e n t
SociÈtÈ du village (Sdc)
A g e n C y PaPrika
Montréal, Canada www.paprika.com
Paprika’s six-panel installation represents
‘memory gaps’, with illustrations and type appearing, disappearing and changing form as the viewer moves around the piece. From certain angles, initially disjointed sketches merge together to create anamorphic images spread across the panels, while at night luminous graphics glow. it’s a mockery of amnesia, reminding visitors that a new perspective can reveal hidden truths.
Julia Sagar, Computer Arts
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Br and E xpEriEncEs Installations
H a p p y G i f T
C l i e n t Hyundai
dePartment Store
A g e n C y
idiSPartnerS Seoul, South Korea www.idispartners.com p e p s i G a T e a T
m e T L i f e s T a d i u m
C l i e n t PePSi
A g e n C y Pentagram Global
www.pentagram.com
this February, Super Bowl ticket-holders were greeted by a dramatic installation at the Metlife Stadium, designed by Pentagram’s Michael gericke and his team. A four-storey-high rendition of the famous Pepsi globe logo, flanked by a huge pair of Pepsi bottle-shaped sculptures suspended high overhead, transformed the gate into an impressive celebration of one of American football’s main sponsors.
A r t i S t
FriendS WitH you Los Angeles, USA www.friendswithyou.com
to celebrate Children’s Day in South Korea, the Hyundai Department Store teamed up with FriendsWithyou to create euphoric character ‘Happy gift’, and hypnotic graphics throughout the store. Outside, a 25-foot-wide inflatable sculpture greeted adults and children.
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Br and E xpEriEncEsInstallations
N e o N L o b s T e r
C l i e n t
adelaide FeStival
S t u D i O
maSH deSign Adelaide, Australia www.mashdesign.com.au
neon lobster is a raw creative outburst that is one-part street food culture, the other part graphic madness. it sets up expectations just by looking at it. Visual theatre meets street vendor. More of life should be designed like this. it makes you want to eat and be happy.
Dean Poole, Alt Group
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Br and E xpEriEncEs Installations
M i l ly i d e n t i t y
C l i e n t Milly
A g e n C y PentagraM Global
www.pentagram.com
Pentagram partner natasha Jen and her new york-based design team created an iconic new identity for contemporary women’s fashion label Milly, transforming the previously retro logo into a strong, expressive mark, and creating an identity system that could be rolled out across everything from the brand’s packaging and look-books to store environments, signage and window displays.
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Br and e xperiencesRetail
t i n e M e l k e r a M p a
tine is norway’s largest dairy producer. in a symbiosis of visual identity and interior design, the company’s Melkerampa store lets it communicate and interact with its end-users at a point beyond the supermarket fridge. scandinavian design group worked closely with Vigdis Apeland Bergh, an architect at oslo-based inne design, to bring the interior to life, while a digital strategy was also created to amplify the brand online.
t h e u r e l & t h o M a s
i’m in love with this on so many levels. the designers had an absolutely beautiful and delicious product to work with, but they just kept everything so simple and elegant, and let the macarons shine.
the brilliant magenta and cyan lines that jot along all the materials hint at a modern take on the French flag and speak like notes on a piece of sheet music. And it doesn’t just stop in print – this elegant brand extends to the store interior as well.
Dawn Hancock, Firebelly Design
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Br and e xperiences Retail
Wa l k N Y C
C l i e n t
New York CitY DepartmeNt of traNsportatioN
a g e n C y peNtagram Global
www.pentagram.com
Working as part of special design consortium PentaCitygroup, Pentagram partner Michael Bierut and his team (designers tracey Cameron and Hamish Smyth, icon designer Jesse Reed and project manager tamara McKenna) created a new system of wayfinding maps to help pedestrians navigate the notoriously confusing streets of new york City. in addition to helping create the graphic language of the maps, Pentagram also devised a unique system of icons featuring a custom version of Helvetica created by Monotype, as well as WalknyC’s graphic identity.
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Br and e xperiencesWayfinding
F e s t i va l N r m a l 2 0 1 3 s i g N a g e
C l i e n t
Festival Nrmal
s t u d i o
savvy studio Monterry, Mexico www.savvy-studio.net
We like how the composition of this sign for Festival nrmal 2013 is so effortless, and at the same time it works well graphically.
savvy studio went all the way to create a design that’s completely lo-fi and fun.
Julien Vallée and Eve Duhamel, Vallée Duhamel B r i d g e l e a r N i N g
C a m p u s
C l i e n t
Bridge learNiNg Campus
s t u d i o
peNCil studio Frome, UK
www.pencilstudio.co.uk
tasked to create a creative environment to lift and inspire students at Bridge learning Campus, Pencil studio created over 30 graphic installations encouraging pupils to ‘think big’. large-scale graphics and signage were applied everywhere form stairwells to toilet cubicles, transforming the campus into a bright, welcoming experience.
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Br and e xperiences Signage and wayfinding
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T ype in br anding Illustrated t ypographyA i z o n e F W 1 3
C l i e n t Aizone
S t u d i o
SAgmeiSter & WAlSh New York, USA
www.sagmeisterwalsh.com
Jessica Walsh called on the talents of renowned body painter Anastasia durasova to create a series of typographic portraits for Sagmeister & Walsh’s Aizone Fall/Winter 2013 campaign.
the bold, colourful typography and positive, exuberant energy reflect the dynamic, vibrant nature of the brand through inspirational maxims like Play Hard, Make Your luck, Go Go Go and So it Goes.
A p p r e n t i c e s h i p s
When london-based brand consultancy Purpose was invited to revitalise the identity of the nAS, the brief was to change out-dated perceptions, and make apprenticeships seem more exciting and appealing to young audiences. the studio employed an eclectic range of typographic illustration to produce a distinct, engaging campaign.
the combination of texture, movement and colour gives this music festival identity an undeniable rhythm of its own.
each element contributes to the system in a unique way, while never straying from the overall essence of the identity.
Vanessa Eckstein, Blok Design
A s s o r t e d i l l u s t r A t e d t y p e t r e A t M e n t s
d e S i G n e r crAig WArd New York, USA
www.wordsarepictures.co.uk
British-born designer and art director Craig Ward added to his portfolio of pioneering type work over the last 12 months with a painstaking coin-based campaign for Prudential, editorial work for iBM and some elegant type work for Calvin Klein. in november 2013 he created a bespoke typeface for ddB’s Christmas ad campaign for the new York State lottery, manipulating candy canes into letterforms inspired by a typeface from the 1800s.
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T ype in br andingE xperimental t ypography
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t ype in br anding D ynamic t ypography
on its release, edenspiekermann’s dynamic typographic concept and logo for the Kröller-Müller Museum divided public opinion. Based on Kris Sowersby’s Karbon typeface, the lettering – which is graphic as well as structural – becomes visible with the interplay between light and shadow.
K r ö l l e r - M ü l l e r M u s e u M i d e n t i t y
C l i e n t
Kröller-müller muSeum
A G e n C Y
edenSpieKermAnn Global
www.edenspiekermann.com
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Applied gr Aphic s IllustrationC h i l d r e n ’ s d e p a r t m e n t a t C o p e n h a g e n ’ s C e n t r a l l i b r a r y
C l i e n t
Københavns biblioteKter/
hovedbiblioteKet
S t u d i o
hvass&hannibal Copenhagen, Denmark www.hvasshannibal.dk
the modular system created in this visual identity for children is bright and playful.
the children can play and create their own characters and patterns, which allows the identity to grow on its own in a very natural and dynamic way.
Marta Cerda, graphic designer
F o o d W e a l t h
C l i e n t
FoodWealth ltd
S t u d i o
Mousegraphics Athens, Greece www.mousegraphics.gr
designed to appeal to those who appreciate “affordable originality”, Mousegraphics’ identity and packaging for FoodWealth really emphasises the nutritional value of the products, using a stylish but simple design language to appeal to a diverse global market. the Greek studio surrounded the brand name with lush foliage to create the logo, and overlaid an outline of the source plant onto each transparent jar to reflect its natural origins.
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Applied gr Aphic s Illustration
p u r e b e C k s
p r o p o s a l a r t W o r k
S t u d i o vault49 New York, USA www.vault49.com
Prolific new York-based design studio Vault49 has brought its inimitable style to this illustration-led campaign for Beck’s beer. Reflecting a growing trend for production-line-style visuals that reflect the creation process, the ad explores the different elements that go into a bottle of Beck’s, from an imaginative, conceptual viewpoint rather than a literal representation of the production process.
J o h n s o n & J o h n s o n i n d u C t i o n / i n t e r n a l b r a n d C a m p a i g n
C l i e n t
Johnson & Johnson
S t u d i o
MarK studio Manchester, UK www.markstudio.co.uk
i l l u S t R a t o R
siMon henshaW Manchester, UK
www.simonhenshawillustration.com
Since the kind of branding initiatives that get noticed tend to be consumer-facing, it’s always refreshing to see a beautifully designed internal campaign that makes employees feel as valued as their customers – and Mark Studio’s work for Johnson & Johnson is a sterling example.
Nick Carson, Computer Arts
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Applied gr Aphic sIllustration
b l u e g o o s e b r a n d i d e n t i t y a n d p a C k a g i n g
C l i e n t
blue goose pure Foods
a G e n C Y sid lee Global
www.sidlee.com
Sid lee developed the brand identity and packaging design for Blue Goose, working with illustrator Ben Kwok to develop the cow, chicken and fish illustrations. each provides a rich and detailed representation of the animals’
natural environment, and the conditions in which they were raised.
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Applied gr Aphic s Illustration
C h a i r i s h i d e n t i t y
C l i e n t chairish
S t u d i o Mucho Global
www.wearemucho.com
to help suggest that the furniture on sale at online store Chairish is pre-owned, Mucho developed a hand-drawn graphic language that appears everywhere from the company’s printed branding collateral to the office’s interior design. at its heart is a clever logo that takes an eames lounge chair and swaps the back out for a heart.
p r o s t a t e C a n C e r i d e n t i t y
C l i e n t
prostate cancer uK
S t u d i o
hat-tricK design London, UK
www.hat-trickdesign.co.uk
Hat-trick’s identity for Prostate Cancer uK brings together simple silhouette vector figures in different poses to create a ‘man of men’, reflecting the number of men who are affected by the disease from all walks of life, while symbolising the importance of working together to beat it. these illustrative elements are carried across all touchpoints, from wall graphics to animation.
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Applied gr Aphic sIllustration
a r C h e d u Q u é b e C – l i n g e s à va i s s e l l e s
C l i e n t
arche du Québec
S t u d i o papriKa
Montréal, Canada www.paprika.com
Paprika was brought on board to develop a fundraising campaign aimed at promoting Québec’s food heritage.
three regional icons form the core of the idea: the Chantecler chicken, the melon of Montréal and the Canadian cow. intricate typographical illustrations were printed onto linen tea towels, and proceeds from sales went towards promoting ‘good, clean and fair’ products.
a r t e l a d o s W i n e b o t t l e l a b e l s
C l i e n t
lados Magazine / artelados
d e S i G n e R Marta cerdÀ Barcelona, Spain www.martacerda.com
these vibrant label illustrations are the attention-grabbing result of a 2013 collaboration between Spanish designer Marta Cerdà and lados Magazine.
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Applied gr Aphic s Illustration
S &W L i m i t e d e d i t i o n f i L m p a c k a g i n g
s t u d i o
SagmeiSter & WalSh New York, USA
www.sagmeisterwalsh.com
Produced in runs of just 10 copies, this ultra-limited-edition packaging for three of sagmeister & Walsh’s typographic films forms part of the Happy show exhibition.
As well as a Blu-ray disc, each contains an earthenware usB drive and certificate of authenticity, and is signed by sagmeister.
B a m a n a t u r a L m i n e r a L Wa t e r
C l i e n t
Uni-PreSident China holdingS ltd
A g e n C y
Brandimage Global
www.brand-image.com
Pitched as an ‘über-premium’
mineral water for the Chinese market, BAMA needed a branding solution that reflected the unique benefits of the Bama Quan spring in guanxi Province. Brandimage’s solution reflects the character of the place, with particular emphasis on its purity and clarity – making use of simple shapes and graphic treatments.
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Applied Gr Aphic sPackaging
J ay Z x B a r n e y S
C l i e n t
BarneyS neW yorK
s t u d i o
SagmeiSter & WalSh New York, USA
www.sagmeisterwalsh.com
Carried across bags, cards, totes and various other promotional materials, this branding exercise for A new york Holiday – Jay Z’s luxury clothing line at Barneys – uses striking graphic type and a premium black-and-gold colour palette to stand out.
c o n t é à p a r i S p a c k a g i n g
C l i e n t
Conté à PariS
A g e n C y
tUrner dUCKWorth London, UK
www.turnerduckworth.co.uk
this type of product usually has packaging that looks patronising to its consumers.
But these tools of the trade are sold to visually sophisticated people who respond to beautiful things. the boxes show scenes from Paris, where the brand started, as inspiring images to tempt you to want to draw – for instance, the box of black Conté Carrés shows a black cat on a dark Paris street. the branding is on a removable band to leave this as a desirable object.
Bruce Duckworth, Turner Duckworth
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Applied Gr Aphic s Packaging
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Applied Gr Aphic s Packagingi m g m o d e L S S h o W p a c k a g e S S 1 4
C l i e n t
img modelS
s t u d i o
anti grandPeoPle Oslo, Norway www.anti.as
traditional show cards are still invaluable tools used by fashion photographers to select models for a shoot, making it critical for agencies like iMg Models to get each season’s show package spot-on. For ss14, Anti grandpeople created a show-stopping package, with over 500 unique illustrations spread over four boxes – each containing up to 80 two-sided model cards.
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Applied Gr Aphic s Packaging
Bryan Edmondson SEA Design Since founding brand communications agency SEA in 1997, Bryan has received recognition in numerous national and international design awards. He has lectured at many UK Universities and at events such as D&AD, Semi Permanent and Typographic Circle.
www.seadesign.co.uk VanEssa EckstEin Blok Design
Vanessa founded Blok Design in 1998, establishing the studio as a multi-faceted space for collaboration. She has received numerous industry honours and her work has been published in Wallpaper, Azure and Page Magazine. She has been exhibited in countries from Japan to Germany.
www.blokdesign.com
darrEn BowlEs Moving Brands Darren is the executive creative director at Moving Brands, responsible for the global creative output of the business. He has worked across multidisciplinary projects for Virgin, Barclays, Apple, Coca Cola, Arcadia and The Royal Marsden, and led the award-winning rebrand of Swisscom.
www.movingbrands.com
anja BauEr minkara Bruketa&Žinić OM Anja is a senior brand consultant at Brandoctor, part of the Bruketa&Zinic OM group. The advertising agency now has offices in Vienna, Zagreb, Belgrade and Baku, Azerbaijan, and has won over 400 international awards for creativity and efficiency.
www.bruketa-zinic.com aPFEl Kirsty Carter and Emma Thomas Creating a diverse range of work including brand identities, art direction, exhibition design, print and websites, APFEL boasts the Architects’ Journal, the British Council, Phillips, Tate Modern and Britain, and the Victoria and Albert Museum among its clients.
www.apracticeforeverydaylife.com
conniE Birdsall Lippincott
Connie leads the design practice at Lippincott and is a member of the management team. She has 20 years of experience directing and designing global corporate and brand identity, marketing communications, information design and successful brand management. London-based studio Turner Duckworth in 1992 with David Turner. He has won over 250 design awards including D&AD Yellow Pencils, the inaugural Cannes Design Lions Grand Prix and a Grammy. He regularly speaks at design and marketing conferences.
www.turnerduckworth.com
M e e t t h e p a n e l
marta cErdà alimBau Graphic designer and illustrator
Marta originally worked as graphic designer at Vasava, before winning the Art Director’s Club Young Guns sixth edition in 2008, after which she went on to found her own graphic design and illustration studio. The Barcelona-based designer and illustrator has worked on projects that call for art direction and custom typography for arts, culture and advertising clients.
Her eye-catching illustrative work and elegant letterforms have been used by Cosmopolitan, Ray Ban, Penguin Books, Nike, Coca-Cola and the Guardian, amongst other clients.
www.martacerda.com anaGrama Full team
Based in Mexico City and Monterrey, world-renowned Anagrama’s services span the full width of the branding spectrum, from logotypes to peripherals to captivating illustration work. They boast expertise in the design and development of objects, spaces, software and multimedia projects, and their talents have been taken up by clients in various industries. The firm’s approach is a mixture of design boutique and business consultancy, balancing creativity and strong attention to detail with business acumen.
www.anagrama.com aPorVa Baxi
DixonBaxi
Aporva Baxi formed London-based multi-disciplinary design consultancy DixonBaxi with Simon Dixon. The company manages the entire creative process, from strategy to the execution of print, online and television.
They have produced work for clients such as MTV, Formula One, Viacom and Sony.
www.dixonbaxi.com
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Meet the panelOur team of experts
dawn hancock Firebelly
Dawn founded Firebelly in 1999, a design studio committed to socially responsible design. She also coordinates the annual Grant for Good, a charitable award that supports one nonprofit organisation each year. In 2002 Dawn launched the Firebelly Foundation and Firebelly University.
www.firebellydesign.com
louis GaGnon Paprika
Louis co-founded Paprika in 1991, where he now acts as creative director. His work has earned him more than 700 national and international awards. He also teaches at the École de design at the Université du Québec à Montréal and has been a member of the Scotland, Glenn runs a small collaborative design studio in Uetze, Northern Germany, where he works with specialists around the world in fields including print, packaging and corporate design, and web design. He also co-founded design blog FormFiftyFive.
www.garriock.com
michEllE hiGa Fox Director and animator Michelle has directed videos for Yeasayer, My Morning Jacket, and TV On The Radio, and produced commercials for clients including Google and Showtime.
Her work with Mixtape Club has earned an ADC Young Guns award. She works as an editor at website Motionographer.
www.higafox.com alun Edwards
Studio Output Alun works as a creative director at Studio Output, a London and Nottingham-based design agency making still, moving and interactive work for clients including Sony Playstation and Ministry of Sound.
Whatever the medium, the studio says it has one aim in mind: to make that work amazing.
www.studio-output.com
rajEsh kEjriwal Kyoorius
In 2005, Rajesh founded Kyoorius, a not-for-profit organisation that aims to create a platform for inspiration and interaction for the creative community in India. He organises annual design and communication conference Kyoorius Designyatra and judges at creative awards.
www.kyoorius.com liza EnEBEis
Studio Dumbar Liza is creative director at iconic Dutch design agency Studio Dumbar, based in Rotterdam.
She’s also co-founder and host of podcast station Typeradio. The Royal College of Art graduate says the mix of applied design, research and strange observations keeps her happy working in the field.
www.studiodumbar.com
mads jakoB PoulsEn Siegel+Gale
Originally from Copenhagen, Denmark, graphic designer Mads is associate creative director at New York-based global strategic branding firm Siegel+Gale. From art projects to large-scale branding projects, his
Originally from Copenhagen, Denmark, graphic designer Mads is associate creative director at New York-based global strategic branding firm Siegel+Gale. From art projects to large-scale branding projects, his