The prospects for the activity development of BNP Paribas Bank Polska SA Group will be materially affected by a macroeconomic situation and implementation of the BNP Paribas group development strategy on the Polish market.
At the end of 2010, the Board of Executives and Supervisory Board of the Bank adopted a new Mission, Vision and Strategy for the next five years. The ambition of BNP Paribas Bank Polska is to create on the Polish market a strong universal bank which addresses its offering to individual customers (including Private Banking), micro, small and medium-sized enterprises as well as domestic and international corporate customers.
The development strategy for corporate customers segment (CTB) gains strong support through the position in the international environment held by the BNP Paribas group which operates as "one bank for corporates in Europe". The strategy is based on introduction of innovative solutions for key products adjusted to the customer needs, competitive price offering and a "one-to-one" relation with a chosen customer advisor who operates together with highly qualified product specialists (for products such as cash management, structured products, FX market, trade finance, factoring and lease etc.).
The financing based on lease and credit facilities, with a growing share of lease products, is treated as a key factor to establish and maintain relations, at the same time accompanied with very active cross-selling of other specialist services. Since 1 July 2011 the BNP Paribas Bank Polska SA group includes Fortis Lease Polska Sp. z o.o. i.e. a lease company which, in cooperation with the Bank, offers lease of fixed assets, including real estate, means of transport, construction machines and specialist equipment for the industry. In the corporate banking activity the Bank closely cooperates with BNP Paribas SA Branch in Poland. Under integration of the BNP Paribas group in Poland, in 2010 an agreement was signed on sale of an organised part of an enterprise and a new division of competence powers between BNP Paribas Bank Polska SA and the Branch was introduced. The Bank focused on rendering services related to daily banking operations for enterprises, including cash management, full credit service, global trade finance and selected forward transactions. The Branch’s priority is to serve the largest corporate and institutional customers of the BNP Paribas group and offer advanced investment banking products.
The Bank strives to reinforce its position on the retail banking market. The Bank positions itself as a preferred supplier of basic banking services related to daily banking, financing, savings products and investment solutions for individuals, micro, small and medium-sized enterprises (SME) with a special emphasis on responsible lending and innovative products. Honesty and transparency constitute the grounds for building relations with our customers.
As regards the SME segment, the Bank plans to develop a product offering that supports current activity of our customers and their development. This offering includes attractive transaction packages, credit products available at good prices (inclusive of working capital and investment loans) as well as access to cash management, factoring, FX, trade finance and leasing. The Bank’s strength is expert knowledge about acquisition of EU funding and access to loans financed by the EIB and EBRD.
The Personal Finance business line operates as a specialised competence centre responsible for managing consumer loans portfolio (cash loans, car loans and credit cards for individual customers). The products distribution is carried out via the Retail Banking branch network and directly through car dealers. The strategy assumes further development of Personal Finance, mainly personal loans and cash loans.
The Bank accomplishes these ambitious goals through development of a sales network, service quality, tools and new technologies, increasing the brand recognition and also acquiring customers thanks to attractive promotional campaigns of products and expanding the cross-selling offering, thanks to the group's support in implementation of a multi-channel integrated banking model and tools for credit risk management.
In 2010, the process of transforming Fortis Private Investments – the Bank's subsidiary specialising so far in managing individual clients' assets within financial instruments portfolio, into an Investment Fund Company was completed and it enabled the Bank to expand the offering for customers with products and services in this area. The strategy also assumes further development of Private Banking and Investment Fund Company services, among others, on the basis of cooperation with the retail banking area and an access to the portfolio of CTB and SME segment. In particular, the Bank plans an expansion of the brokerage activity in terms of full execution of customer orders.
Balanced and ambitious development of the activity in the above segments and appropriate risk control system, enhancing effectiveness in the cost management area, improvement in operating activity and financial results of the Bank, as well as customer service are the priorities in the management of the Bank in 2011.
Further, these actions are a part of the Recovery Programme prepared in accordance with Article 142 of the Banking Law Act and implemented with the consent of the Polish Financial Supervision Authority.
On 30 June 2011, the Bank provided the Polish Financial Supervision Authority with a revised Recovery Programme for BNP Paribas Bank Polska SA.
Since the beginning of May 2011, upon the registration of a new bank name - BNP Paribas Bank Polska SA, a process of changing the brand/ logo, under which the Bank offers its products and services, is underway, in particular re-branding the Bank's outlets and intensified communication actions are undertaken to reinforce the BNP Paribas brand. The change of the Bank’s name reflects ambitions of BNP Paribas group to build a strong banking brand in Europe and also confirms the group’s plans of expansion on the Polish market.
The main challenge for the second half of 2011 is implementation of the new business strategy, reorganisation of the sales network and its development through opening new branches, likewise continuation of initiatives aiming at increasing the Bank's profitability potential.
The Bank capital adequacy ratio that stood at 12.97% as at 30 June 2011 substantially exceeds the minimum level of 8% required by the Banking Law Act.
Similarly as in 2010, the Supervisory Board and Board of Executives do not publish the financial performance projections for 2011.