3.4 ANALISIS DE PRECIOS UNITARIOS 58
3.4.28 Actividad No. 28
Which of the following statements is not true about Placement targeting?
Peer responses
Advertisers can advertise on any favorite site/sites Correct answer selected 63 %
Advertisers can reach customers early in the advertising cycle, with ads designed to increase awareness or to promote a brand 11 %
Advertisers can bid using either cost-per-click (CPC) pricing or cost-per-thousand impressions (CPM) pricing model 11 %
Advertisers can combine with keyword targeting 15 %
Placement targeting ads will only display on sites that have opted in to the AdSense program and not all/any sites.
Which of the following is the best way to create a brand awareness campaign?
Peer responses
Use the keyword matching options and search targeting 11 %
Use the keyword matching options and contextual targeting 26 %
Use placement targeting to specific audiences on specific sites Correct answer selected 16 %
Use placement targeting in conjunction with keywords to specific audiences on specific sites 47 %
Brand awareness campaigns are best aimed at specific people in specific industries. The searcher may not be engaged in looking for you services/products at that moment in time, but will have the opportunity to become aware of the brand.
How many placement targeted ads using CPM bidding can appear on a Display page?
Peer responses
1 Correct answer selected 30 %
2 4 %
3 18 %
as many as will fit the space 48 %
If a placement-targeted ad wins a position on a Display Network page, it uses up all the available ad space so no other ads can show on that page when using CPM bidding or a display advertising format. However, it can appear next to other ads when using CPC bidding and the text ad format. (Certain Display Network pages may have more than one block of space reserved for AdWords ads. In those cases, a single placement-targeted ad or multiple keyword-targeted ads can occupy each block.)
Where would you go to create a Display Network only text ad?
Peer responses
Campaign management tab > New online campaign Correct answer selected 81 %
Campaign management tab > Tools 17 %
Campaign management tab > Account Snapshot 1 %
Reports tab 1 %
Click the Campaign Management tab, then click the link titled New online campaign. Here you'll see a pull-down menu with the 'Display Network only text ad' option.
Placement targeting offers ___ features in order to aid successful targeting of your ads to placements.
Peer responses
Placements are locations on the Google Display Network where your ad can appear. A placement can be an entire website, a subset of a website (such as a selection of pages from that site) or even an individual ad unit positioned on a single page. AdWords offers the following targeting features to help you better target your ads to these placements:
• Automatic placements: If you have keywords in your ad group and are targeting the Display Network, we use contextual targeting to determine automatic placements where your ads appear.
• Managed placements: If you choose to manage placements separately for increased control, you'll use managed placements. You can increase or decrease your ad delivery by setting unique bids for each of your managed placements, or you can use managed placements to restrict the sites in the Display Network where your ads appear.
Excluded placements: You can also choose certain placements on which you don't want to run ads
CPM pricing can be used with keywords or with placements, on the display and search network.
Peer responses
True 54 %
False Correct answer selected 46 %
CPM pricing can be used with keywords or with placements. CPM pricing is available only for campaigns that target the Display network. It can't be used in campaigns that target the search network
eCPM stands for which of the following?
Peer responses
Electronic Cost Per Million impressions 2 %
Effective Cost Per Million impressions 5 %
Electronic Cost Per Thousand impressions 13 %
Effective Cost Per Thousand impressions Correct answer selected 81 %
For ads with CPC bidding, the AdWords system considers the ad's bid, clickthrough rate (CTR), and other relevance factors, all taken across 1000 impressions. The resulting figure is the ad's eCPM, or effective cost per thousand impressions.
When a user searches on Google or Google sites, ads will show depending on several factors. Which of the following factors are not taken into consideration when determining if an ad is shown?
Peer responses
Google domain 23 %
Latitude and longitude coordinates Correct answer selected 57 %
Query entered (called query parsing) 5 %
Internet Protocol (IP) address 12 %
Language preference 3 %
AdWords works to ensure that your ad appears to your chosen audience by looking at the users Google domain, language preference, the query entered and their IP address.
If a user located in Spain searches on Google.fr, AdWords shows ads targeted to France.
Peer responses
True Correct answer selected 79 %
False 21 %
When a user searches on any of the hundreds of Google domains, AdWords displays ads according to the domain used
If a user in Hollywood searches for hotels in New York, the user will see ads targeted to the Hollywood area.
Peer responses
True 22 %
False Correct answer selected 78 %
Google can use the user's search query to determine when to show ads targeted to a specific region or city. So, when a user in Hollywood searches for hotels in New York, the user sees ads targeted to the New York area.
Google state-
"We analyse the search term that the user submits on Google (a practice known as "query parsing"). If someone enters a search term that contains a city or region, we may show ads targeted to that city or region. For example, if someone searches for "Manchester plumbers", we may display relevant ads targeted to Manchester."
If a Google user searches for painters from a London area IP address, Google may display regional or customized ads targeted to London, even though London wasn't in the search query.
Peer responses
True Correct answer selected 96 %
False 4 %
Google can sometimes identify a user's IP address to determine a user's general physical location. Google only use the IP address to show regionally (region and city) targeted or customized ads, or when a user searches Google.com from any location
Which of the following statements is not true about the language of Google Ads?
Peer responses
Google does not translate ads 20 %
Google does translate ads Correct answer selected 72 %
Users who choose Spanish as their language preference see ads targeted to Spanish speakers 3 %
If an advertiser writes an ad in English and targets the Spanish language, the ad appears in English 5 %
When the user sets the language preference, Google only displays ads that are targeted to the chosen language.
However, advertisers can target ads (whatever their language) to whatever language they want (even if its not the same language as the ad is written). for example, If an advertiser writes an ad in English and targets the Spanish language, the ad appears in English.
Whenever you create a new campaign in your AdWords account, you choose which languages and locations you want to target. Adwords currently allows you to choose up to __ languages.
Peer responses
30 20 %
40 Correct answer selected 54 %
50 15 %
60 12 %
You may target up to 40 different languages.
If you wish to reach a wide audience across one or more countries you should target using which of the following?
Peer responses
Countries or territories Correct answer selected 87 %
Target regions and cities 4 %
Customized areas that reach specific geographic areas which may not be available in region and city targeting 8 %
Longitude and Latitude coordinates 2 %
If you wish to reach a wide audience across one or more countries you should target using Countries or territories
Language targeting lets you reach an audience that speaks one or multiple languages. Which of the following statements is correct?
Peer responses
Google recommend that you target the language in which your ad is written Correct answer selected 87 %
Google only allow you target the language in which your ad is written 7 %
Google will translate your ad to the language of your target audience 5 %
Google will translate Non English ads to the English language only 1 %
Google recommend that you target the language in which your ad is written. For example, if your ad is written in English, target English-speaking users. Remember that Google won't translate your ad for you.
Google state-
"Target the language spoken by the audience that you're trying to reach. This should also be the language in which your ad is written."
also
"Your language targeting setting helps determine which users will see your ad, based on their computers' language settings. You can select one of over 40 languages or you can target more than one. However, AdWords doesn't translate your ads, so we recommend targeting only one language per campaign."
A valid reason for targeting by country and territory would be which of the following?
Peer responses
You have a large audience and offer services or products to users in one or more countries or territories Correct answer selected 46 %
You have a region-specific business, such as boutique, store, restaurant, or hotel 9 %
You want to reach specific geographic areas which may not be available in region and city targeting 10 %
You have a global business Correct answer selected 35 %
It would make sense to target all countries and territories, ensuring that your campaigns get exposure across the world.
How many double-byte characters can be used in the title line of an ad?
Double-byte characters need nearly twice the display space as single-byte characters. The title line of an English ad has a 25 character limit; However, the limit for that same title line is 12 characters for a double-byte language.
In regional and city targeted ads, your chosen targeted destination will be displayed where in the ad?
Peer responses
First line 16 %
Last line Correct answer selected 46 %
Above all of the ads in that section 18 %
Below all of the ads in that section 20 %
AdWords displays your chosen region or city in the last line of your ad text to distinguish them from country and territory targeted ads.
Which of the following statements are true of customised location targeting?
Peer responses
It allows you to list specific cities/regions to target 27 %
It allows you to target your ads to users in a circled radius on a map Correct answer selected 39 %
You can specify a multipoint location on a map to target users 18 %
After targeting a radius you will be provided with a list of locations that are contained within the radius known as 'locations within this target' to review Correct answer selected 16 %
Google states-
"The ‘Target a radius’ feature (also known as proximity targeting) allows you to target your ads to users in an area on a map centred on a location, rather than specifying individual cities, regions or countries.
For example, if you own a retail business in London and want to reach shoppers within 30 miles of your store, you can target your ads to users within a 30-mile radius of your business.
When you target a radius, the circle that you’ve specified will be converted into the corresponding cities or regions that it covers. We will show you a list of locations that are contained within the radius, also known as ‘Locations within this target’. You can review these locations to make sure that you’ve captured the areas that you expect to target."
Which of the following is the correct option available through customised targeting?
Peer responses
Enter a physical address 6 %
Select a point on the map 10 %
Multi-point (or polygon) targeting 9 %
Target a radius Correct answer selected 75 %
The correct term used for customised targeting is to 'target a radius'.
Google state-
"The ‘Target a radius’ feature (also known as proximity targeting) allows you to target your ads to users in an area on a map centred on a location, rather than specifying individual cities, regions or countries. For example, if you own a retail business in London and want to reach shoppers within 30 miles of your store, you can target your ads to users within a 30-mile radius of your business. When you target a radius, the circle that you’ve specified will be converted into the corresponding cities or regions that it covers. We will show you a list of locations that are contained within the radius, also known as ‘Locations within this target’. You can review these locations to make sure that you’ve captured the areas that you expect to target."
Which of the following statements are not true of keyword matching types?
Peer responses
Display network Partner sites dont recognize keyword matching options 42 %
Broad match is the default setting for your keywords 11 %
Using quotation marks around a keyword will enable phrase match 8 %
Precise match is the most precise method for targeting your keywords Correct answer selected 39 %
Exact match is the most precise method for targeting your keywords, there is no Precise match.
When you submit a new keyword to your ad group without quotes or brackets, it appears as a ______ term.
Broad match is the default setting for your keywords. Therefore, when you submit a new keyword to your ad group without quotes or brackets, it appears as a broad-matched term.
For the phrase matched keywords "old records", which of the following search queries will not result in an ad showing?
Peer responses
Buy old records 3 %
Old records for sale 3 %
Old secondhand records Correct answer selected 47 %
Old recordings Correct answer selected 47 %
Phrase matched keywords will only show ads where the query matches the keywords, although extra words may appear at the beginning or the end of the phrase.
For the exact-matched keyword [old records], your ad could appear when users enter which of the following queries?
Peer responses
Buy old records 4 %
Old records Correct answer selected 92 %
Old secondhand records 1 %
Old record 3 %
Exact match keywords will only show your ad when users type a query that precisely matches the keyword you have chosen, without any additional words or letters before, between, or after the keyword.
An advertiser selling merchandise (such as posters and mugs) for the movie Batman, may wish to use the embedded match keyword to prohibit his/her ad showing for the general keyword Batman. How would you write this keyword?
Using -[Batman], the advertiser's ads appear for Batman Mugs and Batman products, but not for the exact match Batman.
For the broad-matched keyword old records and negative keyword -documents, your ad could appear when users enter which of the following queries?
Peer responses
Old records Jimmy Hendrix Correct answer selected 48 %
Old records births and deaths Correct answer selected 48 %
Documents and old records 2 %
Old records documents and files 2 %
Your ad won't appear when a negative keyword you've specified is included in a user's search query.
Which of the following is NOT a valid reason for your ads not showing to your targeted customers?
Peer responses
You have met your daily budget. 7 %
Your CPC or CPM is set higher than your daily budget 30 %
Your ad had been disapproved 6 %
You have targeted your ad outside of your own region and to a different language than the ad was written in.
Correct answer selected 58 %
You can target your campaigns to specific languages and geographic regions. However, if these targets do not include your own language settings and geographic location, YOU will not be able to see your ads. Your targeted customers will be able to see the ad, therefore this is NOT a valid reason for your ads not showing to your targeted customers
What is the benefit of using customized location targeting?
Peer responses
Customized location targeting allows you to block all traffic from undesired regions, cities and geographic areas. 7 %
Customized location targeting is a powerful way to reach users in the precise area where an advertiser does business. Correct answer selected 84 %
Advertisers can use customized location targeting to reach specific users based on location, gender, and income. 7 %
Customized location targeting is a powerful way to identify where traffic originates and where in the purchasing funnel drop off occurs. 2 %
Customized targeting is best suited for advertisers with an audience in very specific locations.
If a user searches on English keywords but has set French as the preferred Google interface language, which campaign language settings will display ads for the user?
Peer responses
English and French targeting. Correct answer selected 30 %
English targeting. 23 %
French targeting. 44 %
Bilingual targeting. 4 %
An ads campaigns ad language settings will have to be set to French and English for the user to view these ads.
A user in France chooses English as the preferred search language on the ‘Preferences’ page. This user may see ads targeted for:
Peer responses
English speakers in France. Correct answer selected 97 %
French speakers in Germany. 1 %
English speakers in the United States. 2 %
French speakers in the Czech Republic. 0 %
Adwords only show your ads to users whose Google interface language matches the language(s) that your campaign targets.
Which tool should you use to see if your new location targeting settings are triggering ads to display in new locations?
Peer responses
Landing Page Optimizer. 5 %
Ad Preview Tool. Correct answer selected 74 %
AdWords Editor. 6 %
Search-based Keyword Tool. 16 %
This tool lets you view your ads as they would appear on a regular Google search results page for any location, without accruing extra impressions for your ad.
If an online retail company located in the U.S.A delivers its products all over the world, which targeting option is the most appropriate if the company wants to target Spanish-speaking customers?
Peer responses
Language targeting. Correct answer selected 67 %
Language and regional targeting. 28 %
Regional targeting. 1 %
Customised targeting. 4 %
In this instance you will only want to show your ads to users whose Google interface language matches Spanish.
What is the last step in the process of building a keyword list?
Keyword creation involves the following process; Build, Group, Set keyword matching types, Remove, Test, Review and Refine.
What is contextual targeting?
Peer responses
Sites from outside Google are selected for 'keyword - matched' placements. 35 %
An ad groups keywords are used to place ads next to content that best matches the ad within the Display network.
Correct answer selected 3 %
Individual ad spots on the Display Network are picked for the chosen ad to display. 1 %
Ad text is used to place ads near to the relevant content without using keywords. 60 %
Google uses contextual targeting to match keywords to webpage content within the Display network.
Google state-
"Contextual targeting is used to match ads that include keywords or selected topics to sites within the Display Network.
How it works:
Our system analyzes each site's content and theme, considering factors such as text, language, link structure, and page structure. From these factors, Google determines the central themes of each webpage and targets AdWords ads to the page based on the advertiser's keyword or topic selections and language and location targeting. Sometimes, we might show ads when keywords match the content of pages a person has recently browsed. As a result, contextually targeted ads provide useful information to readers, and attract an audience with an established interest in your message.
Contextual targeting is always used when an ad group has keywords or topics and the Display Network option is
Contextual targeting is always used when an ad group has keywords or topics and the Display Network option is