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Why LIC is trusted brand of India?

1.

1. As a Govt of InAs a Govt of India owned Cdia owned Companyompany, LIC is 51 + year, LIC is 51 + years old ins old in the field of life insurance and money management. LIC's Life the field of life insurance and money management. LIC's Life Fund size as on day is more than Rs 5 Lakh Thousand Fund size as on day is more than Rs 5 Lakh Thousand Crores !

Crores !

2.

2. Any LIC policyholder or the nominee will vouch for the bestAny LIC policyholder or the nominee will vouch for the best

cl

claiaims ms sesettttlelemmenent t ffrorom m LILICC. . PPererhahapsps, , tthihis s is is tthe he ononlyly institution where you as a policyholder are virtually chased till institution where you as a policyholder are virtually chased till such time your claim cheques is handed over to you !

such time your claim cheques is handed over to you !

3.

3. LIC has won `LIC has won `NDTV Profit Leadership Award 2007 under NDTV Profit Leadership Award 2007 under  Life Insurance Category

Life Insurance Category',', `Outlook Money Award 2007 as`Outlook Money Award 2007 as the best Life Insurer'

the best Life Insurer',, `CNBC Awaaz Consumer Award`CNBC Awaaz Consumer Award 20

2007 07 as as ththe e bebest st LiLife fe InInsusurarancnce e CoCompmpananyy',', `Golden`Golden Peacock Award for excellence in Corporate Governence Peacock Award for excellence in Corporate Governence 2007

2007',', `Web 18 Genius of the Web Award 2007 and many`Web 18 Genius of the Web Award 2007 and many more'.

more'. 4.

4. LIC LIC adjadjudgudgeded No.No.1 1 TTrusrusted ted SerServicvice e BraBrandnd ffor or ththe e 4t4thh

successive year by

successive year by ET BrandET Brand Equity SurveyEquity Survey..

5.

5. LIC has been adjudgedLIC has been adjudged Superbrand India for 2004-06Superbrand India for 2004-06 andand R

Reeaaddeerr''s s DDiiggeesst t ``TTrruusstteed d BBrraanndd' ' AAssiia a 22000077..

6.

6. This is thThis is the only core only corporatporation that iion that is caters catering to moring to more than 190e than 190 m

miilllliioon n ssaattiissffiieed d ppoolliicycyhhoollddeerrs s iin n IInnddiia a aannd d aabbrrooaadd..

7.

7. ThThis is is is onone e of of ththe e vevery ry fefew w ininststititututioions ns ththat at papays ex-ys ex- gratia interest on pending maturity

gratia interest on pending maturity claims !claims !

8.

8. MorMore than 2050 LIC brae than 2050 LIC branchnches all over Indies all over India are conneca are connectedted together to serve you. You can pay your premium anywhere together to serve you. You can pay your premium anywhere in the country.

in the country. 9.

9. DuDurrining g iits ts lolong ng exexiiststenencece, , LILIC C hahas s kekept pt on on upupdadattining g ititss po

portrtfofolilio o by by brbriningiging ng in in nenew w plplanans s dedepependndining g on on pupublblicic requirement. More than 50 of them are most popular and can requirement. More than 50 of them are most popular and can be customized to meet any of your requirements. LIC ULIPs be customized to meet any of your requirements. LIC ULIPs have become

have become extremely popular due to extremely popular due to the returns they offer.the returns they offer. Money Plus- latest LIC Unit Linked Plan is a

Money Plus- latest LIC Unit Linked Plan is a case in point.case in point.

10.

10. All LIC Plans come with Sovereign Guarantee i.e., GovtAll LIC Plans come with Sovereign Guarantee i.e., Govt of

of IndIndia ia GuaGuaranrantee tee regregardarding ing reprepaymaymentent. . InInfactfact, , as as of of  n

Beneficiary for this

Beneficiary for this Sovereign Guarantee is you and youSovereign Guarantee is you and you alone as the policyholder/ would-be policyholder 

alone as the policyholder/ would-be policyholder ..

11.All LIC plans are characterized by low premium, high life 11.All LIC plans are characterized by low premium, high life insurance coverage and a vast package of benefits offered insurance coverage and a vast package of benefits offered by

by ththemem. . AdAdd d to to ththis is papackckagage, e, sesectctioion n 8080C C bebenenefifit t anandd section 10(10D) benefit on the maturity proceeds, you will section 10(10D) benefit on the maturity proceeds, you will fi

find nd ininveveststmement nt on on LILIC C plplanans s onone e of of ththe e momost st cocovevetetedd investment options available to you.

investment options available to you. 1

122..PPrreemmiiuum m ppaaiid d uunnddeer r KKeyey-M-Maan n IInnsusurraanncce e ppllaan n iis s aa re

recocogngnizized ed bubusisineness ss exexpepensnse e unundeder r sesectctioion n 3737(I(I) ) of of ththee Income-Tax Act. For companies making profits, this is a very Income-Tax Act. For companies making profits, this is a very good incentive indeed.

good incentive indeed. 13.

13.ThrThrougough h EmpEmployloyer-er-EmpEmployloyee ee InsInsuraurance nce schschemeeme, , you you cancan recognize the worth of your most valuable employees whose recognize the worth of your most valuable employees whose absence you can ill afford to loose.

absence you can ill afford to loose. 14

14.E.Entntirire e cocontntriribubutition on to to LILIC C GrGrououp p GrGratatuiuity ty ScScheheme me is is aa recognized business expense in the hands of the employer. recognized business expense in the hands of the employer. In addition, through this scheme, the employer can transfer  In addition, through this scheme, the employer can transfer  his gratuity liability to the corporation and fund the same his gratuity liability to the corporation and fund the same under cash accumulation scheme. The most popular among under cash accumulation scheme. The most popular among all the companies.

all the companies.

15.

15. LIC is declaring quite an impressive bonus (profits) on all itsLIC is declaring quite an impressive bonus (profits) on all its

with-profits policies every year. Extra attraction under LIC with-profits policies every year. Extra attraction under LIC Bonus is (a) it is calculated ever

Bonus is (a) it is calculated every year on the insured amounty year on the insured amount and not on the premium paid

and not on the premium paid andand (b) entire bonus (b) entire bonus receireceivedved along with insured amount either by you on maturity of your  along with insured amount either by you on maturity of your  policy(ies) or by your nominee in your absence during the policy(ies) or by your nominee in your absence during the currency of your policy(ies) is free from income-tax under  currency of your policy(ies) is free from income-tax under  section 10(10D) of the

section 10(10D) of the Income-tax Act.Income-tax Act.

16.On most of the LIC plans, you can borrow to take care of  16.On most of the LIC plans, you can borrow to take care of  your immediate monetary requirements. None of the policy your immediate monetary requirements. None of the policy benefits get affected as a result of borrowal. Infact, policy benefits get affected as a result of borrowal. Infact, policy llooaanns s ooffffeer r oonne e oof f tthhe e mmoosst t aattttrraaccttiivve e iinnvveessttmmeenntt opportunities.

opportunities.

17.

17. YYou ou cacan n papay y yyouour r ppreremmiuium m 3 3 yyeaearrs s iin n adadvavancnce e at at 5%5%

di

discscouountnt. . ChChieief f atattrtracactitionons s of of ththis is adadvavancnce e papayymement nt of of  premium are (a) there is no possibility of your overlooking premium are (a) there is no possibility of your overlooking your premium payment and getting your policy(ies) lapsed your premium payment and getting your policy(ies) lapsed wherever you are in the world

wherever you are in the world and (b)and (b) you will be earning 5%you will be earning 5% tax-free interest on the unutilized portion of the amount left tax-free interest on the unutilized portion of the amount left with LIC after apportioning the

18.Most of the LIC plans come with Riders to take care of Total 18.Most of the LIC plans come with Riders to take care of Total and Permanent Disablement due to Accident and some of  and Permanent Disablement due to Accident and some of  the most dread diseases that may result in

the most dread diseases that may result in loss of income.loss of income. 19

19.L.LIC IC pepensnsioion n plplanans s ththat at guguararanantetee e yoyou u lilife fe pepensnsioion n araree extremely popular. You can park your hard earned money extremely popular. You can park your hard earned money safely with the corporation and enjoy pension as long as you safely with the corporation and enjoy pension as long as you are alive.

are alive.

Du

Due e to to ththesese e rereasasonons s anand d lolot t momorere, , LILIC C shshouould ld be be yoyour ur  ob

obviviouous s chchoioice ce fofor r alall l yoyour ur lilife fe ininsusurarancnce e rereququirirememenentsts..

LI

LIC C is is InIndidia’a’s s momost st trtrususteted d brbranand, d, ININSUSURIRINGNG LILIVEVES S AANDND E

ENNSSUURRIINNG G SSMMIILLEESS ffrroom m mmoorre e tthhaan n 550 0 YYeeaarrss.. SUPER BRAND &

SUPER BRAND & MOST TRUSTED SERVICE BRAND OF INDIA.MOST TRUSTED SERVICE BRAND OF INDIA. B

BEESST T IIT T UUSSEER R IIN N IINNDDIIA A ((NNAASSSSCCOOM M – – 22000033)).. Largest Institutional Investor in India and Second largest in Asia Largest Institutional Investor in India and Second largest in Asia a

ammoonng g iinnssuurreerrss. . ((SSoouurrccee: : AAssiiaan n IInnvveessttoorr)) LIC - An Institution Builder promoting many financial and insurance LIC - An Institution Builder promoting many financial and insurance in

inststititututes es lilike ke NSNSE, E, NCNCDEDEX, X, LILIC C MuMututual al FuFundnd, , StStocock k HoHoldldiningg Cor

Corporporatiation on of of IndIndia, ia, NatNationional al InsInsuraurance nce AcaAcademydemy, , InsInsuraurancence IInnssttiittuutte e oof f IInnddiia a eettcc.. L

LIIC C iis s tthhe e llaarrggeesst t lliiffe e iinnssuurreer r oof f IInnddiiaa

A

Asssseet t vvaalluue e aas s oon n 3311..33..22000044: : 33,,667733,,559988..4 4 mmnn (INR).(INR). O

Offffeerrs s oovveer r 445 5 ppllaanns s tto o cocovveer r yyouour r lliiffe e aat t vvaarriioouus s ssttaaggeess Ov

Over er 16160 0 mimilllliion on cucuststomomerers s anand d 1.1.1 1 mmililllioion n agagenentsts. . IIt t hahass u

unnddeerrwwrriitttteen n mmoorre e tthhaan n 11660 0 mmiilllliioon n ppoolliicciieess.. 2,

2,04048 8 brbrananch ch ofoffificeces s ((alall l cocompmpututereriizezed) d) oof f wwhihich ch 202019 19 araree networked

networked

””From all above we can say our money From all above we can say our money is safe and secure withis safe and secure with assured returns