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Content from traditional TV and radio broadcasters is fast expanding to be delivered over the mobile platform. Consumers have the option of watching content or listening to radio by downloading their favourite mobile apps from the radio companies’ websites or from Google Play store. Figure 4.7 shows apps developed by TV and radio broadcasters and their downloads from Google Play store.

Industry Language App Name Download App Average Rating

TV Mix Astro AWANI 100,000 – 500,000 4.1 RTM Mobile 100,000 – 500,000 4.0 1Malaysia TV 1,000,000 – 5,000,000 3.7 Radio English hitz.fm 100,000 – 500,000 4.2 LiteFM 50,000 – 100,000 4.2 MIX fm 50,000 – 100,000 4.1 FlyFM 50,000 – 100,000 4.3 Capital FM 10,000 – 50,000 3.7 BFM 89.9 1,000 – 5,000 4.5 Bahasa Malaysia ERA fm 500,000 – 1,000,000 4.3 SINAR fm 100,000 – 500,000 4.3 Suria FM 100,000 – 500,000 4.4 Hot FM 100,000 – 500,000 4.3 Chinese MY FM 100,000 – 500,000 4.2 MELODY FM 50,000 – 100,000 4.2 one FM 100,000 – 500,000 4.1 988 FM 100,000 – 500,000 3.9 Tamil THR Raaga 100,000 – 500,000 4.4 Source: Various Industry, Google Play Store

Figure 4.7 Other TV and OTT Radio Apps

Nearly two million radio apps downloaded in 2014

Based on industry feedback, in 2014, there were almost two million radio apps downloaded across both iOS and Android operating systems from three main radio groups and other stations namely BFM, Best FM, Cats FM and IKIMfm.

Figure 4.8 shows the apps downloaded in 2013 and 2014 across all commercial radio stations. Moving forward in 2015, more radio stations are expected to introduce their apps along with increasing smartphones usage in Malaysia.

Number Of Radio Station Apps Download ('000)

*Industry estimates Source: Industry

Figure 4.8 Number of Radio Station Apps Download (‘000)

2014*: 1,981

2013: 1,607

Other TV and Radio OTT Apps

Content from traditional TV and radio broadcasters is fast expanding to be delivered over the mobile platform. Consumers have the option of watching content or listening to radio by downloading their favourite mobile apps from the radio companies’ websites or from Google Play store. Figure 4.7 shows apps developed by TV and radio broadcasters and their downloads from Google Play store.

Industry Language App Name Download App Average Rating

TV Mix Astro AWANI 100,000 – 500,000 4.1 RTM Mobile 100,000 – 500,000 4.0 1Malaysia TV 1,000,000 – 5,000,000 3.7 Radio English hitz.fm 100,000 – 500,000 4.2 LiteFM 50,000 – 100,000 4.2 MIX fm 50,000 – 100,000 4.1 FlyFM 50,000 – 100,000 4.3 Capital FM 10,000 – 50,000 3.7 BFM 89.9 1,000 – 5,000 4.5 Bahasa Malaysia ERA fm 500,000 – 1,000,000 4.3 SINAR fm 100,000 – 500,000 4.3 Suria FM 100,000 – 500,000 4.4 Hot FM 100,000 – 500,000 4.3 Chinese MY FM 100,000 – 500,000 4.2 MELODY FM 50,000 – 100,000 4.2 one FM 100,000 – 500,000 4.1 988 FM 100,000 – 500,000 3.9 Tamil THR Raaga 100,000 – 500,000 4.4 Source: Various Industry, Google Play Store

Figure 4.7 Other TV and OTT Radio Apps

Nearly two million radio apps downloaded in 2014

Based on industry feedback, in 2014, there were almost two million radio apps downloaded across both iOS and Android operating systems from three main radio groups and other stations namely BFM, Best FM, Cats FM and IKIMfm.

Figure 4.8 shows the apps downloaded in 2013 and 2014 across all commercial radio stations. Moving forward in 2015, more radio stations are expected to introduce their apps along with increasing smartphones usage in Malaysia.

Number Of Radio Station Apps Download ('000)

*Industry estimates Source: Industry

Figure 4.8 Number of Radio Station Apps Download (‘000)

2014*: 1,981

2013: 1,607

Notably, Astro Radio was the first to launch radio apps for iPhone back in 2009. In contrast, Astro Radio apps for Android started in 2012. Currently, there are over four million apps downloaded for all stations under the Group since the service started.

Social Networking Platforms

Twitter, Facebook and Instagram are identified as the major social media platforms to engage radio listeners. In Malaysia, the radio broadcasters indicated they would be capitalising on various platforms on social networking sites based on their popularity.

Radio Station with more than 500,000 Facebook ‘Likes’

Stations Number of Likes ('000)

Hot FM 2,366 ERA fm 1,845 hitz fm 1,086 One FM 581 IKIMfm 552 SINAR fm 531

Source: Industry, Facebook Websites (January 2015)

Figure 4.9 Radio Station with more than 500,000 Facebook ‘Likes’

Mobile Apps to Engage Subscribers

Telecommunications service providers have developed and launched their own mobile apps in order to facilitate and engage their subscribers. DiGi, Maxis and Celcom have apps known as

MyDiGi, Hotlink Red and Celcom Xpax respectively to facilitate their subscriber transactions such as:

 Managing account for prepaid and postpaid;  Reload their prepaid account balance;

 Top up mobile Internet quota; and  Obtain access to the latest news.

There were apps developed for specific purposes. For example, apps for providing information during national disaster. During the floods in December 2014, MyBanjir app was launched, with an objective to inform users with the up-to-date news relating to the said floods. This app was developed by Global Innovation and Creativity Centre (MaGIC)74_.

Mobile App for Branding and Business Promotion

Local brands also jumped on the apps bandwagon by launching their own mobile apps for consumers. Businesses including banking and financial institutions, airlines, cinemas and taxi services have offered some of the popular mobile apps to consumers.

For example, the banking sector has launched their own brand name apps such as Maybank2U

and CIMB Clicks. These have recorded more than one million downloads each by 2014. These apps are basically for account balance inquiry and checking history of transactions as well as performing certain transactions. Other interesting and useful apps are Mudah.my, Lelong.com

74 _{MaGIC is the organisation that was established in October 2013 with the objective to spur entrepreneurial activities in Malaysia} and serve local startups.

and 11street.my, which have become popular e-commerce centres for Malaysians to buy and sell online.

Another popular local mobile app is MyTeksi app that was introduced in 2012. This app allows users to book a taxi in Malaysia. Notably, this app enabled service has since expanded to 17 cities across six countries in the Southeast Asia, including Philippines, Thailand, Singapore, Vietnam and Indonesia.

MyTeksi has the largest network throughout the region with over 500,000 active users. As at end 2014, 2.5 million MyTeksi mobile app were downloaded across all platforms. MyTeksi

estimates that there is on average three taxi bookings made through their app every second across the region. This is almost eight times increase compared with 201375_{. In terms of} business funding, MyTeksi has received total investment of almost USD340 million. The major investor was SoftBank Corp from Japan, which has invested USD250 million.

75 _{New Straits Times, Japan’s Softbank invests USD250 million in MyTeksi, December 2014.}

and 11street.my, which have become popular e-commerce centres for Malaysians to buy and sell online.

Another popular local mobile app is MyTeksi app that was introduced in 2012. This app allows users to book a taxi in Malaysia. Notably, this app enabled service has since expanded to 17 cities across six countries in the Southeast Asia, including Philippines, Thailand, Singapore, Vietnam and Indonesia.

MyTeksi has the largest network throughout the region with over 500,000 active users. As at end 2014, 2.5 million MyTeksi mobile app were downloaded across all platforms. MyTeksi

estimates that there is on average three taxi bookings made through their app every second across the region. This is almost eight times increase compared with 201375_{. In terms of} business funding, MyTeksi has received total investment of almost USD340 million. The major investor was SoftBank Corp from Japan, which has invested USD250 million.

75 _{New Straits Times, Japan’s Softbank invests USD250 million in MyTeksi, December 2014.}