MAGAZINE, DIGITAL, AUDIO/VIDEO AND EVENTS
CUSTOM RESEARCH
Modern Healthcare’s dedicated research staff conducts market research to address timely industry issues aimed at assisting our audience in making better informed, strategic decisions for their organizations.
Modern Healthcare offers custom research products that give advertisers/sponsors an opportunity to gain valuable data and insight on the audience they desire most — C-suite healthcare decision-makers. Custom research is a valid method for understanding and quantifying how readers value your products and services, benchmark your organization before and after a campaign, or for gathering thoughts and opinions on a hot topic or trend emerging in healthcare. Modern Healthcare’s Custom Research team will:
• Assist and guide in question development • Create an online survey and creative • Deploy survey to identified audience • Compile the results
• Prepare an executive briefing
Custom research is proprietary (not editorial content) to the sponsor and will be published as such, solely on behalf of the sponsor. Promotional components can include:
• Executive Briefing published in Modern Healthcare positioning your organization as a thought leader
• Microsite on ModernHealthcare.com • Lead generation
• Reprints and PDF for marketing efforts
• Email promotion to Modern Healthcare audience of industry leaders
To ensure the highest quality and relevance for our readers, Modern Healthcare is deliberate in selecting the number of custom research projects conducted on an annual basis. Custom research must maintain the credibility and integrity of the Modern Healthcare publication brand.
WITH PROMOTION $72,500
“M&A WATCH” SPONSORSHIP
Healthcare mergers and acquisitions are on the rise and industry leaders are looking for insight on how these deals will impact their businesses. Suppliers and vendors want to understand trends (by market, deal size, acquirer and targets) as consolidation in the industry continues to increase. Because of this, Modern Healthcare has developed a new product that is published quarterly – Modern Healthcare “M&A Watch.”
This in-depth “M&A Watch” product includes detailed information on the state of the healthcare market and is available to subscribers only. This report (produced on a quarterly basis) covers trending and analysis of U.S. mergers and acquisitions among providers, payers, vendors and pharma/life sciences sectors of the healthcare industry.
In addition to the quarterly report and an email to a select group of Modern Healthcare’s audience, there is a detailed digital presence that includes graphs, digital visualization tools, related articles and past reports. Sponsorship of this product aligns your brand with powerful M&A content specific to the healthcare industry.
Sponsorship includes:
• Full page, 4-color ad in one of three cover positions on each quarterly M&A report (available to subscribers and purchasers only) for length of one year. • Logo visibility as a sponsor on front cover of each quarterly M&A report for length
of one year.
• Square (250w x 250h pixels) banner ad on each of the four quarterly
e-newsletters announcing the release of the new report to a targeted audience of C-suite decision-makers (over 30,000 financial and operational executives in hospitals and health systems).
• Logo visibility as a sponsor within the four quarterly e-newsletters.
• Logo visibility as one of only three sponsors on a 2/3 page editorial feature or story that is published within a select print edition of Modern Healthcare. • Content box on the “M&A Watch” landing page to highlight sponsor’s related
content. Content box information includes a 5-10 word headline, 20-30 word description and downloadable related content asset.
1 YEAR SPONSORSHIP $29,412
ADVERTORIALS
Advertorials are special sections appearing in print and digital that go beyond traditional advertisements. These sections give advertisers the opportunity to educate and inform our readers in a thought leadership format. Advertorials are ideal for publishing the results of research, showcasing interviews or roundtable discussions, and testimonials and/or client success stories.
Modern Healthcare can collaborate with you to design and produce your advertorial content, thereby saving you time and money. Advertorials are labeled as special advertising content. Opportunities are extremely limited. To take advantage of these exclusive vehicles or to learn more, please contact your Account Executive.
SURVEY SPONSORSHIP
Modern Healthcare publishes the exclusive results of the following industry surveys in a handy removable format for readers to save and share. These surveys are a valuable resource for our readers, as they provide deep insight and easy-to-scan information that helps them make the most informed decisions.
• ACO
• Executive Compensation • Information Systems • Medical Homes • Construction and Design • Hospital Systems • Physician Compensation • Most Important Apps
As an exclusive sponsor of a survey, your organization will be seen as the industry leader on a specific topic and amplify awareness among purchasers who use our survey data in their decision-making processes.
Sponsorship includes:
• One full-page, four-color ad in the survey gatefold insert • Strip ads at the bottom of each interior survey page
• Logo inclusion in Modern Healthcare half-page house ad promoting the survey • Leaderboard (728w x 90h pixels) banner ad on email announcing survey results
to over 200,000
• 500 reprints of the survey insert (including your ad)
SURVEY SPONSORSHIP $35,000
CUSTOM VIDEO
Modern Healthcare Custom Media creates highly visible custom packages including on-site event coverage, video interviews and more. These turn-key videos can help drive visibility for your brand, exhibit your organization’s thought leadership and raise awareness of your executives and/or clients.
Custom videos produced by Modern Healthcare instantly build credibility for your organization. Videos are shared with a select segment of Modern Healthcare’s audience of decision-makers. To find out more, please contact your Account Executive.
ROUNDTABLE SPONSORSHIP
Position your organization as a solution provider alongside industry experts by sponsoring a custom roundtable. Custom roundtables provide sponsors with the opportunity to align with the healthcare media leader, Modern Healthcare, that will feature your chosen experts (2-3 experts per session) and key highlights from their dialogue around a current topic impacting healthcare.
In addition to the thought leadership – this sponsorship provides direct networking opportunities for the sponsors with top clients and prospects. From an opening dinner hosted by Modern Healthcare to the roundtable session that fosters stimulating dialogue, the experience is memorable for all parties involved. This visibility will result in increased opportunities and new clients for the sponsors as well as strengthen relationships with their existing clients. To learn more about roundtable sponsorships, please contact your Account Executive.
CUSTOM PODCASTS
Engage prospects, current customers and other healthcare executives and showcase your industry expertise with a custom podcast. Our digital team will work with your organization to create a recorded interview and/ or discussion with key subject matter experts that can be promoted by your organization and to Modern Healthcare’s highly qualified audience of decision-makers.
Sponsorship of a custom podcast includes turn-key project management and marketing expertise provided by Modern Healthcare’s Custom Media Team. Most importantly, a custom podcast sponsorship provides access to a powerful audience that is looking for news and information and trusts the sources associated with the Modern Healthcare brand. Sponsorship includes:
• Full project management including recording and editing services and a moderator (if desired by sponsor – moderator will be a member of the Modern Healthcare Custom Media Team)
• Visibility as a sponsored podcast on the ModernHealthcare.com podcast landing page for 90 days
• Creation and design of an HTML email promotion highlighting the sponsored custom podcast
• Email promotion sent to a selection of 10,000 names from Modern Healthcare’s audience which can be selected by sponsor based on title, type of organization and location
• Creation and design of a banner ad (728w x 90h pixels) that will be posted on ModernHealthcare.com and will link to the sponsored custom podcast on ModernHealthcare.com for 60 days (minimum of 60,000 impressions)
• Audio file of the podcast and rights to use the podcast for sponsor’s marketing efforts
10 MINUTES AND UNDER $17,647
OVER 10 MINUTES – 20 MINUTES $20,588
LEAD AND DEMAND GENERATION
Generate, nurture and qualify more “sales ready” leads. Modern Healthcare offers turn-key demand generation programs that result in high-quality sales leads—including email marketing, lead nurturing and lead scoring— with metrics to measure marketing ROI.
Modern Healthcare’s demand generation marketing solutions engage your prospects throughout the buying cycle with relevant content until they are ready to buy. Your organization becomes a more trusted and recognized brand and leads are more likely to purchase your solution. Modern Healthcare understands your challenges and through our customized demand generation programs we:
• Provide a measurable ROI for every dollar you spend on demand generation activities
• Engage leads with relevant content throughout the buying process to educate leads and shorten the sales cycle
• Increase the number of new sales opportunities by aligning your brand with Modern Healthcare and its high-quality custom content
• Track and measure each lead’s engagement so your sales team can prioritize leads and focus most appropriate resources on the most qualified leads and increase their close ratio
• Cost-effectively break through marketing clutter through alignment with the industry leader, Modern Healthcare, and ensure that your message is seen and responded to by an audience that is ready to buy
Lead generation programs and components can include: • Webinars
• eBooks
• Custom content creation • Nurture email campaigns • Research
• Virtual events • Custom microsites
• Case studies / white papers • Custom consulting engagements
To find out which program is right for your organization, please contact:
Christina Galoozis, Custom Content Producer Phone: 312.649.5229
Email: [email protected]
CUSTOM WEBINAR
Modern Healthcare custom webinars provide an integrated, cost- effective and turn-key approach to marketing and lead generation that increases brand awareness and visibility as well as positions your organization as a thought leader in the industry.
By partnering with Modern Healthcare on your next custom webinar, your organization will connect with our audience of decision-makers and influencers faster than ever. A Modern Healthcare moderated custom webinar is an excellent way to educate our audience, highlight best practices or case studies, demonstrate your latest technology and much more! And because you are interacting in real-time, you can move quickly to turn attendees into leads and new business!
What Sponsor Receives:
• Logo recognition in two half-page, four-color ads appearing in Modern Healthcare to promote your custom webinar, designed by Modern Healthcare • Logo recognition on a minimum of six square banner promotional ads (250w
x 250h pixels) on the Daily Dose or HITS (banners will promote upcoming webinar and link to registration page) designed by Modern Healthcare • Logo on banner ads on ModernHealthcare.com promoting your custom
webinar (min. 25k impressions) designed by Modern Healthcare
• Customized email invitation to send to clients/prospects, designed by Modern Healthcare
• Exclusive leaderboard banner ad (728w x 90h pixels) on email invitation to 10,000 Modern Healthcare audience - email promotion will be sent two times (client may select up to 10 titles) and will be designed by Modern Healthcare • Listing on the Webinar section of ModernHealthcare.com (includes logo) • Webinar event listing on the Meetings section of ModernHealthcare.com • Coordination of webinar services and technical assistance (max. 1,000 attendees / 60 - 90 minute length)
• Moderator provided by Modern Healthcare Custom Media • Sponsor recognition at introduction and conclusion of webinar
• Logo visibility on the following webinar pages: Registration & Waiting Room • Opportunity to include up to 3 multiple choice questions on Registration page • List of registrants before event (one week prior and one day prior) and
following event (registrants and attendees within 2 days of webinar ) • Opportunity to create and send follow-up correspondence (thank you email
with survey opportunity, white paper download, etc.) to registrants • Three-month archived webinar on ModernHealthcare.com
• List of archived webinar viewers provided upon completion of program • FTP download or CD-rom of live webinar to post on your company website • Webinar event posting to social media sites (Facebook, Twitter, LinkedIn, etc.)
WEBINAR SPONSORSHIP $27,560
Content development available for an additional fee. Allow 6 - 8 weeks lead time for webinar.
Custom Solutions and Lead Gen
1Modern Healthcare cannot guarantee availability or quantity
of selected email titles/names.
2Pre-webinar data will include: name, title, organization,
email. Post-webinar data will include the following fields of information: name, title, organization, address, city, state, zip, phone, email, industry, role in purchase process, purchasing time frame, number of employees and answers to 3 custom questions (not all questions are mandatory). Clients can determine/select mandatory fields.