VII. RECOMENDACIONES

MRBL 530 Fundamentals of the Legal Environment of Business

Semester course; 3 lecture hours. 3 credits. The legal environment of business is examined in view of com- mon law principles, statutory provisions and adminis- trative regulations affecting various forms of business organizations and management obligations to the com- pany, its owner, and the public. Role of ethics and key commercial law areas are examined including Uniform Commercial Code Provisions.

MRBL 570 Concepts and Issues in Marketing

Semester course; 3 lecture hours. 3 credits. Designed for graduate students with little or no undergraduate education in marketing. A study of the philosophy, envi- ronment, and practice of contemporary marketing. This is a foundation course.

MRBL 631 Advanced Labor Law and Legislation

Semester course; 3 lecture hours. 3 credits.

Prerequisite: MRBL 323 or permission of instructor. Not open to students who have completed MRBL 427. Advanced labor law and legislation with pertinent causal factors; administrative and judicial determina- tion to date.

MRBL 646 Advanced Labor and Employment Relations Law

Semester course; 3 lecture hours. 3 credits. This course examines the laws concerning human resources in organizations. Equal Employment Opportunity, wage and hours laws, Equal Pay Act, the Employee Retirement Income Security Act, the Occupational Safety and Health Act, and employee personal rights laws are emphasized.

MRBL 651 Direct Marketing Theory and Research

Semester course; 3 lecture hours. 3 credits. Prerequisites: MRBL 570 or equivalent and permission of instructor or course administrator. Examines all processes in a direct marketing program. Introduces theories of buyer behavior as they relate to direct mar- keting practice. Examines marketing research concepts and techniques for research design and data collection used by direct marketing decision makers.

MRBL 652 Database and Direct Marketing Strategy

Semester course; 3 lecture hours. 3 credits. Prerequisites: MRBL 570 or equivalent and permission of instructor or course administrator. Examines the process of building and implementing an effective mar- keting database. Introduces a framework for creative

direct marketing strategy development and provides application exercises using both traditional media and the Internet.

MRBL 653 Concepts and Issues in Direct Marketing Management

Semester course; 3 lecture hours. 3 credits. Prerequisites: MRBL 570 or equivalent and permission of instructor or course administrator. Focuses on spe- cialized direct marketing issues, including legal, ethical, global and not-for-profit. Emphasizes problem solving for the leadership of a direct marketing operation using a “live” case study.

MRBL 656 International Marketing

Semester course; 3 lecture hours. 3 credits. Prerequisite: MRBL 570 or equivalent. Orientation to the international market place. Formulation of interna- tional marketing strategies for firms participating in global trade. Emphasis on international environment, multinational economic blocs, international competi- tion, and development of international marketing strategies.

MRBL 657 International Market Planning Project

Semester course; 3 lecture hours. 3 credits. Prerequisite: MRBL 570 and permission of instructor. This course is a comprehensive real-life, field-based research and strategic planning exercise. A team of graduate business students is matched with a Virginia business that is interested in initiating or expanding export sales. Under the supervision of the instructor, the student team develops an international market plan for the client company. The team functions as an inter- national business consultant to its assigned company.

MRBL 659 Database Marketing

Semester course; 3 lecture hours. 3 credits.

Prerequisite: MRBL 570. Provides a theoretical founda- tion for the study of database marketing, rooted in rela- tionship marketing and improving marketing productiv- ity. Examines the various roles that a database market- ing system can play within any business, and offers a framework for determining the database requirements of any organization, including a review of existing data- base marketing software packages in the marketplace. Examines real-world examples of database marketing via case studies, client projects, and presentations by practitioners. Includes computer laboratory exercises for students to gain knowledge and experience of ana- lyzing marketing databases for the purpose of deter- mining customer profitability, response to marketing communications, profiling customer segments and improving marketing decision making overall.

MRBL 671 Marketing Management

Semester course; 3 lecture hours. 3 credits.

Prerequisite: MRBL 570 or equivalent. Detailed study of concepts and procedural alternatives in the delineation of the market target, the development and implementa- tion of the marketing mix, and the control and analysis of the total marketing effort.

MRBL 672 Concepts in Consumer Behavior

Semester course; 3 lecture hours. 3 credits. Prerequi- site: MRBL 570 or equivalent. A study of the pertinent

psychological, sociological, and anthropological vari- ables that influence consumer activity and motivation.

MRBL 673 Marketing Research

Semester course; 3 lecture hours. 3 credits. Prerequisites: MGMT 524 and MRBL 570 or equiva- lents. A discussion of the techniques of marketing research. Special emphasis will be given to marketing problem definition, determination of information needs, and current methods of analysis of marketing data.

MRBL 674 Service Quality Management

Semester course; 3 lecture hours. 3 credits.

Prerequisite: Student in good standing in VCU master’s program. This course enables marketing students to develop a better understanding of service offerings from both a theoretical and practical perspective. Learning will focus on both private and public-sector service organizations. Students will learn how to ana- lyze the design of service offerings, including opera- tions, environment, and people, and make recommen- dations for improving the offerings. The importance of internal and external customer feedback and continu- ally measuring customer satisfaction/dissatisfaction will be highlighted as an integral part of managing service quality.

MRBL 690 Research Seminar in Marketing and Business Law

Semester course; 3 lecture hours. 3 credits. Prerequisite: Approval of proposed work is required by the director of graduate programs. This course is designed to provide research experience for candidates not following the MRBL 798-799 program.

MRBL 691 Topics in Marketing and Business Law

Semester course; 1-3 lecture hours. 1, 2, or 3 credits. Study of current topics. Topics may vary from semester to semester.

MRBL 693 Field Project in Marketing and Business Law

Semester course; 3 lecture hours. 3 credits. Approval of proposed work is required by the director of graduate programs. Students will work under the supervision of a faculty adviser in planning and carrying out a practical research project. A written report of the investigations is required. To be taken at the end of the program.

MRBL 697 Guided Study in Marketing and Business Law

Semester course; 3 lecture hours. 1, 2, or 3 credits. Approval of proposed work is required by the director of graduate programs. Graduate students wishing to do research on problems in business administration or business education will submit a detailed outline of their problem. They will be assigned reading and will prepare a written report on the problem. To be taken at the end of the program.

MRBL 798-799 Thesis in Marketing and Business Law

Year course; 6 credits. Graduate students will work under supervision in outlining a graduate thesis and in carrying out the thesis.

The School of Dentistry was created in 1893 when the University College of Medicine opened with a dental department as one of its original divisions. The Medical College of Virginia inaugurated a dental education program in 1897, and in 1913 the two schools were merged to form the MCV School of Dentistry.

In 1968, by an act of the Virginia General Assembly, MCV was merged with Richmond Professional Institute to form Virginia Commonwealth University. The School of Dentistry is located on the MCV Campus.

The facilities of the School of Dentistry are housed in the Wood Memorial and Lyons buildings and contain clinical facili- ties, research facilities, classrooms, student laboratories, departmental offices and a computer-learning laboratory. The labora- tories and classrooms contain closed circuit television receivers.

The school provides opportunities for selected, qualified individuals to study den- tistry under the most favorable conditions and in accordance with the standards estab- lished by the Commission on Dental Accreditation of the American Dental Association.

The degree of doctor of dental surgery (D.D.S) is awarded to graduates of the school’s professional program and the bach- elor of science degree to graduates of the Division of Dental Hygiene.

Mission

The primary mission of the School of Dentistry is to educate practitioners of dentistry capable of meeting the general oral health care needs of the communities they serve. Within this educational mission is the explicit responsibility to provide future practitioners with the analytical and

technological skills which will allow them to be efficient providers of quality oral health care to the public. In addition, prac- titioners should be responsive to future changes in the profession, be lifetime learn- ers and be committed to the advancement of dental knowledge.

Integral parts of the mission are the responsibility for the school to assume a prominent role in research and other schol- arly activity, to provide service and patient care to the community, and to develop leaders in education and organized den- tistry. Consistent with the primary mission, the School of Dentistry provides programs in advanced dental education, dental hygiene and continuing education.

Proposed master of science in

dentistry

In addition to the bachelor of science in dental hygiene and the doctor of dental surgery, students will be able to further their studies in dentistry pending the State Council on Higher Education of Virginia’s approval to implement the new master’s program in dentistry.

The proposed master’s program will be available to students in the fields of endodontics, orthodontics, pediatric den- tistry, periodontics and prosthodontics. While these programs have been offered by the school for many years as certificate pro- grams, they will now have the enhanced stature of the master’s degree. Although a rigorous basic science, biostatistics and research curriculum has been developed, there has been no increase in the required amount of time to complete the programs. It is envisioned that the master’s degree will be available to students entering in the fall of 2001.

School of Dentistry

Graduate Program

Harry Lyons Professor and Dean (1998) D.D.S. 1973 University of Iowa

M.S. 1982 University of Iowa

James H. Revere Jr.

Assistant Professor of Orthodontics and Executive Associate Dean (1968) B.A. 1961 University of Richmond D.D.S. 1965 Medical College of Virginia

Carolyn Booker

Associate Dean for Students (1999) B.S. 1976 South Carolina State University M.A. 1977 South Carolina State University Ph.D. 1987 Southern Illinois University

Marshall P. Brownstein

Associate Professor of Pediatric Dentistry and Assistant Dean for Admissions and Student

Affairs (1975) B.S. 1963 University of Maryland D.D.S. 1967 University of Maryland

Betsy A. Hagan

Associate Professor of General Practice and Associate Dean for Clinics (1980) B.S. 1974 Virginia Polytechnic Institute and

State University

D.D.S. 1978 Medical College of Virginia of Virginia Commonwealth University M.B.A. 1984 Virginia Commonwealth University

James E. Hardigan

Associate Professor and Associate Dean for Administration (1975)

B.S. 1968 Northeastern University M.B.A. 1970 Northeastern University

Ph.D. 1975 Cornell University

David C. Sarrett

Professor of General Practice and Assistant Dean for Academic Affairs (1992) D.M.D. 1977 University of Florida M.S. 1988 University of Florida

Harvey A. Schenkein

Paul Tucker Goad Professor of Periodontics and Microbiology and Immunology and Assistant

Dean for Research (1978) B.A. 1970 State University of New York D.D.S. 1974 State University of New York

The School of Education was established officially in 1964 as a part of the Richmond Professional Institute. In 1968, by action of the state legislature, the School of

Education became a part of the newly formed Virginia Commonwealth

University. In November 1975, the school moved to its present location in Oliver Hall on the Academic Campus of VCU.

Since the creation of VCU, the central focus of the School of Education has been on services to prospective and experienced educational personnel, including those interested in adult education and human resource development. The School of Education has a commitment to providing excellent educational programs in urban, suburban and rural areas.

Accreditation

The School of Education is accredited by the Virginia Department of Education, the Southern Association of Schools and Colleges and the National Council for Accreditation of Teacher Education. The recreation, parks and tourism curriculum is accredited by the National Council on Accreditation. The school also holds mem- bership in the American and Virginia Association of Colleges of Teacher Education and in the Holmes Partnership.

Mission

The School of Education is committed to excellence in the initial preparation and continuing development of professionals for leadership, teaching, service and scholarly inquiry in culturally diverse settings across the life span. The school emphasizes early childhood through secondary education and lifelong learning; scholarship that extends knowledge and improves practice; and collaboration that connects the School of Education to the field of practice and supports schools and relevant educational and human service agencies.

The School of Education, as an integral part of a major urban research university,

subscribes to and promotes the following values.

• The school as an example of the high- est quality teaching and learning. • The school as a diverse community of

learners and scholars who, guided by democratic principles of participation, demonstrate a commitment to:

– high professional standards and sustained faculty development, – a collaborative approach to teach-

ing, scholarship, and service both within and across disciplines, – inquiry that results in the scholar-

ship of application, integration and teaching as well as the schol- arship of discovery, and

– nurturing national and interna- tional relationships.

• The school as a leader providing qual- ity education for students with individ- ual and diverse needs. The school’s graduates:

– demonstrate a body of knowledge from a foundational core appropri- ate to their specialization(s), and – exhibit values and behaviors

appropriate for effective profes- sional practice in a democratic society.

• The school as a partner with public and school communities in addressing today’s educational challenges.

Organization

The chief administrative office for the