7. ANÁLISIS E INTERPRETACIÓN DE RESULTADOS
7.1. Visitantes florares (aves)
significant growth. Our Emerging Stars include two emerging market furniture eCommerce com-panies, three Financial Technology companies and three online Marketplace companies. In
November 2014, Rocket Internet announced Travel
as a new focus sector. At the same time, online
travel companies TravelBird and Traveloka were
el-evated to Emerging Stars. Based on their last
fi-nancing rounds, our Emerging Stars are valued at
EUR 602 million (March 31, 2015:
EUR 630 mil-lion), corresponding to a valuation of Rocket
Internet’s stake of EUR 276 million (March 31,
2015: EUR 277 million).
F
abFurnish is a leading home & living eCommerce player in India. Launched in 2012, the company has built a reli-able operational infrastructure with a strong third-party delivery and after-sales network, serving over 3,500 cities across India. FabFurnish focuses on the affordable price segment. Currently, FabFurnish offers more than 65,000 prod-ucts across 500 brands and 50 categories. In 2014, the com-pany realized 434 thousand orders and a gross merchandise volume of INR 828.8 million.Customers can access the shop through their desktop and mobile devices. FabFurnish offers superior online visual mer-chandising including 360 degree views and product videos.
Moreover, it provides unique payment options such as pre-pay, part-pay, 0% finance, and cash on delivery. The in-depth prod-uct-specific sourcing network and supply chain infrastructure spans more than five countries.
In 2014, FabFurnish was awarded the Home and Lifestyle eRetailer award in India and was a winner at the Red Herring 100 Global 2014 awards, which helped it to further increase its brand awareness, evidenced by the significantly increasing num-ber of visitors, which amounted to 22.8 million in the last year.
The following table provides an overview of FabFurnish’s key performance indicators, which are based on management reports.
Sector Home & Living
Dec 2014, Rocket Stake 25.6%
eCommerce
Total orders 2) 434 187
% growth 132%
Number of unique visitors 3) 22,751 10,005
% growth 127%
1) The total value of “total orders” sold in the period under review, excluding taxes and shipping costs (taxes and ship-ping costs excluded for comparison reasons between coun-tries and companies); only reflects orders directly placed on website.
2) Total number of valid (i.e. not failed or declined) orders start-ing the fulfillment process less cancelled orders (before rejected and returned orders), i.e. total number of orders shipped in the period under review; only reflects orders directly placed on website.
3) Number of total unique identifiers visiting the website in the period under review (including from mobile & tablets) (Google Analytics definition of “users”).
Key Figures
S
ince its launch in 2011, Zanui has become one of the leading online shopping destinations for home & living products in Australia. Zanui offers a variety of top brands and more than 35,000 inspirational products on its platform. Zanui has built a collection of Zanui-branded products that are sourced together with its third-party prod-ucts through strong relationships with local and international suppliers. Zanui offers its customers a superior shopping experience via both a desktop and a state-of-the-art mobile site. The technology platform is robust and scalable, allowing for fast and efficient order processing, thus making it one of the leading online platforms in its segment. The platform also features an order management extranet for suppliers, a ware-house management system and country-wide logistics control, all of which allow for fast dispatch times. Zanui completed a move to a larger warehouse facility in Sydney in September to further improve its logistics capabilities.In 2014, Zanui recorded growth of 130% in GMV and increased total orders by 96%. Zanui was featured in The Daily Telegraph as one of the top five online shopping sites for Christmas presents.
The following table provides an overview of Zanui’s key perfor-mance indicators, which are based on management reports.
Sector Home & Living
Dec 2014, Rocket Stake 31.4%
eCommerce
Number of unique visitors 3) 2,150 1,537
% growth 40%
1) The total value of “total orders” sold in the period under review, excluding taxes and shipping costs (taxes and shipping costs excluded for comparison reasons between countries and companies), including value of vouchers and coupons.
2) Total number of valid (i.e. not failed or declined) orders start-ing the fulfillment process less cancelled orders (before rejected and returned orders), i.e. total number of orders shipped in the period under review.
3) Number of total unique identifiers visiting the website in the period under review (including from mobile & tablets) (Google analytics definition of “users”).
Key Figures
W
imdu operates a global online marketplace for short-term rentals and private accommodation that aims to unite travelers with hosts world-wide. Since its launch in 2011, apartments in more than 140 countries on six continents have been listed.Wimdu has shown strong organic growth and has established powerful relationships with hosts to provide a unique offering of accommodation for customers. Currently, Wimdu has an inventory of over 300,000 listings.
The company is continuously monitoring the quality of its hosts in order to ensure long-term customer satisfaction. Moreover, the company’s platform features a ranking algorithm that is op-timized for high conversion rates and provides a unique overall customer experience.
The following table provides an overview of Wimdu’s key per-formance indicators, which are based on management reports.
Marketplace
Last Financing Round Jan 2015
Dec 2014, Company Valuation
Gross transaction volume 1) (in EUR million) 92.5 70.3
% growth 32%
Number of bookings 2) 230 176
% growth 31%
Number of room nights 3) 1,607 1,190
% growth 35%
Number of customer room nights 4) 5,138 3,602
% growth 43%
1) Total value of bookings made in the period under review including taxes and commission.
2) Total number of valid (i.e. not failed or declined) bookings made in the period under review.
3) Total number of valid bookings times number of rooms and nights for each booking.
4) Room nights times number of customers for each booking.
Key Figures
S
ince its launch, CupoNation has become one of the leading savings platforms for coupons and dis-counts, connecting savvy shoppers with top brands in 15 countries across Europe, CIS, Latin America and Asia-Pacific. The company has built a global couponing brand and has achieved strong performance in search engine rankings for the most important keywords. It demonstrated excellence in online marketing and traffic generation by, among other things, partnering with top online news portals such as Welt.de. Cupo Nation maintains strong relationships with brands and retailers and seeks to further grow its network of vendors, from which it earns a commission for every transac-tion that it successfully facilitates. Gross transactransac-tion volume increased significantly in 2014 and amounted to EUR 80.4 million.In 2014, CupoNation started a strategic partnership with the startup CouponVoodoo. Its patented search technology, which enables customers to find appropriate coupons and deals on the basis of brand names or specific product names, will be integrated into CupoNation’s website.
The following table provides an overview of CupoNation’s key performance indicators, which are based on management reports.
Sector
Coupons &
Discounts
Last Financing Round Nov 2014
Dec 2014, Company Valuation EUR 39.0 million
Dec 2014, Rocket Stake 40.4%
Dec 2014, Rocket LPV EUR 15.8 million
Marketplace
Gross transaction volume 1) (in EUR million) 80.4 7.3
% growth 994%
Total transactions 2) (in thousand) 1,569 248
% growth 534%
Active retailers 3) 16,218 2,036
% growth 697%
Commission 4) (in EUR thousand) 4,190 545
% growth 669%
Number of unique visitors 5) (in thousand) 19,094 3,107
% growth 515%
1) Total value of transactions as defined in “total transactions”
including taxes (basis for commission calculation).
2) Total number of transactions requested through CupoNa-tion and its affiliate networks (i.e. including pending, val-idated / paid and refused transactions – eCommerce and lead generation).
3) Number of retailers (one per company and country) that have offered transactions for CupoNation within the period under review (only partly monetized to date).
4) Total amount of commission assignable to all transactions as defined in “total transactions”.
5) Number of total unique identifiers visiting the website in the period under review (including from mobile & tablets) (Google analytics definition of “users”).