Appendix A: Ethics Form
Appendix B: Information sheet and consent form for interviews
Name of Researchers: Maria Jordana Perpiña and Michelle Silva
I am gathering research about interests and preferences of target profiles when travelling and making a reservation to an accommodation as well as which channel they make it through.
The enquiry we will conduct is for our dissertation as part of our Business Plan.
The aim of our study is to gain information and an understanding of target profiles when travelling and making a reservation to an accommodation as well as which channel they make it through.
We would like to know if you could give us any information regarding what are the preferences to you for going to a specific place and book an accommodation; from a telephone interview as we would be most grateful.
Contact details: Students Email: [email protected] and [email protected].
Supervisor’s email: [email protected]
I confirm that I have read and understand the information sheet dated for the above study.
YES / NO
I have had the opportunity to consider the information, ask questions and have answered them satisfactorily.
YES / NO
I understand that my participation is voluntary and that I am free to withdraw at any time, without giving any reason, without my business or legal rights being affected.
YES / NO
I give permission for the interview to be voiced recorded.
YES / NOI certify that the information shared with the researchers can be revealed in the study.
YES / NO
I certify that my personal details will not be revealed for the study and made anonymous.
YES / NO
Name of Person taking consent: Anonymous Date: 9th April 2020 Signature: XXX Researchers: Maria Jordana and Michelle Silva Gabriel Date: 9th April 2020
Signatures:
MARIA JORDANA PERPIÑA MICHELLE SILVA GABRIEL
Transcription of Interviews
27 questions and 11 Respondents
Demographic Data
1. Where do you live?
Answer 1: El Masnou, Maresme (Barcelona, Spain) Answer 2: Manchester (England, UK)
Answer 3: Premià, Maresme (Barcelona, Spain) Answer 4: Barcelona (Spain)
Answer 5: El Masnou, Maresme (Barcelona, Spain) Answer 6: Teià (Barcelona, Spain)
Answer 7: El Masnou, Maresme (Barcelona, Spain) Answer 8: Barcelona (Spain)
Answer 9: Barcelona (Spain) Answer 10: France (France)
Answer 11: El Masnou, Maresme (Barcelona, Spain) 2. How old are you?
Answer 1: 34 years old Answer 2: 20 years old Answer 3: 22 years old Answer 4: 24 years old Answer 5: 20 years old
Answer 8: 30 years old Answer 9: 28 years old Answer 10: 23 years old Answer 11: 35 years old 3. Gender? W / M
Answer 1: Woman Answer 2: Woman Answer 3: Man Answer 4: Man Answer 5: Man Answer 6: Woman Answer 7: Woman Answer 8: Man Answer 9: Woman Answer 10: Man Answer 11: Man 4. Civil state?
Answer 1: Married Answer 2: Single Answer 3: Single
Answer 4: Unmarried partner
Answer 6: Unmarried partner Answer 7: Single
Answer 8: Married Answer 9: Married Answer 10: Single Answer 11: Married
5. What languages do you speak?
Answer 1: I speak Catalan, Spanish, English and medium French Answer 2: I speak English, Spanish and Catalan
Answer 3: I speak Catalan, Spanish, English and a little bit of French Answer 4: I speak Catalan, Spanish and English
Answer 5: I speak Catalan, Spanish and English Answer 6: I speak Catalan, Spanish and English
Answer 7: I speak Catalan, Spanish, high level of English and level B2 French.
Answer 8: I speak Spanish and Catalan
Answer 9: I speak Spanish, Catalan and English
Answer 10: I speak English, French and a little bit of Spanish Answer 11: I speak Catalan, Spanish and French
6. Which is your level of education?
Answer 1: I graduated year ago on Business Management and I am currently working.
Answer 4: I did an FP Superior Degree based on Administration and Finances.
Answer 5: I am currently in the University Answer 6: I am currently in the University Answer 7: I am currently in the University Answer 8: FPGS Dental prosthesis
Answer 9: Master in Child Psychopedagogy
Answer 10: I am currently in the University studying Marketing and Communication.
Answer 11: I got the Bachelor title and “Selectividad” and I am a working freelance.
7. What is your position or job?
Answer 1: I am working in a small company as a Administration Manager.
Answer 2: Apart from studying I am working as a Saleswoman in a shoe shop.
Answer 3: Currently I am doing my internship in “Barcelona Global”
Answer 4: I am working as a Logistics Manager Answer 5: Currently I am only studying, not working.
Answer 6: I am studying and still looking for a job.
Answer 7: I am not working but currently studying.
Answer 8: I work as a craftsman shoemaker.
Answer 9: I work as a child education teacher.
Answer 10: I study and work as a Community Manager.
Answer 11: I work as a Farmer and also I am in Business owning a real - estate company.
8. What is your annual income?
Answer 2: 14.000 €
Answer 3: I don’t have yet.
Answer 4: 18.000 € Answer 5: I don’t have Answer 6: 6.000 € Answer 7: I don’t have Answer 8: 19.600 € Answer 9: 16.000 € Answer 10: 24.000 € Answer 11: 60.000 € Psychographic Data
9. What are your hobbies and motivations?
Answer 1: Learn new things and discover myself better.
Answer 2: Travel and meet new places.
Answer 3: I would love to travel to China to learn Chinese and then get a job between Asia and Europe.
Answer 4: I would like to create an ecological sanctuary with solar panels and self- sustaining solar energy. My hobbies are; travel the world, live surrounded by animals, technology, history and learn about plants.
Answer 5: I like, practicing sport, going to the cinema, travelling and hang out with friends.
Answer 6: I like to travel, cook and working. Thus, are things I enjoy the most.
Answer 7: Travel to meet new people and discover cultures and traditions. Hangout with friends, go to the cinema, Go to a restaurant or to a Club. Also, listen to music and practice Yoga.
Answer 8: Do sports, discover new countries, cultures and food.
Answer 9: Reading, walking, listening to music, going to the theatre, attending political conferences.
Answer 10: Travel, meet new places that I have not yet seen, new cultures. Live unique experiences to remember.
Answer 11: Go skiing, Watch Football Matches, to spend time with my family, do a road trip by motorbike and Work and Listen to music.
10. Which are your fears and challenges?
Answer 1: Wealth of my family.
Answer 2: Be accepted in the industry I work for (fashion industry/ fashion designer) Answer 3: To learn Chinese and improve my level on that language to find a stable job.
Answer 4: To get a good income so I don't have to work every day and enjoy more of my free time. Achieve financial independence. And my fear is that the world is ending due to climate change, that animals, people are beginning to die ...
Answer 5: My biggest fear is to die. On the contrary, my challenges are to be working in a job I love and enjoy the life.
Answer 6: My fear is not finding a job. And challenges to do what I love the most and be stable economically talking.
Answer 7: To get a job and be able to travel on free time for pleasure and leisure. I would like as well to travel around to discover more the world and myself. Another objective, is to build a home where I feel happy, comfortable and relaxed.
Answer 8: My fear is to start a business that doesn’t go well. And my challenge is to create my own workshop to design my shoes. Also, create a solidarity organization for people from towns that cannot afford a dental prosthesis in Bolivia.
Answer 9: My biggest challenge is to create solidarity companies to help people
Answer 10: I am afraid of dying without having done what I really want in my life. I have my checklist and I hope to meet my goals, one of them is to travel the world, especially to natural areas.
Answer 11: My biggest fear is not having good health myself or a member of my family.
Then, my challenge is to have good health and work.
11. What are the reasons why you travel?
Answer 1: Pleasure, Culture Knowledge, New experiences.
Answer 2: I like to see different landscapes, learn about new cultures, try local food and products. In general, out of curiosity and to broaden my memories.
Answer 3: Leisure and Studies.
Answer 4: For leisure, to learn new things, to see buildings, plants, people, to try new foods, new cultures, new dances, to discover new landscapes. Take photos and then see them later (create a nice memory).
Answer 5: To learn about new cultures and languages. To discover the world.
Answer 6: Better Experience, discover new cultures, Acquire Knowledges.
Answer 7: Leisure, Studies, Learn a Language and Culture. Also, to do an Internship or work.
Answer 8: To disconnect from the routine, to discover new things that I had never seen.
Answer 9: To know new places.
12. What is your favourite thing to do in your free time?
Answer 1: Practice Sports, Read, Hangout with Friends, Gastronomy.
Answer 2: I like to relax and learn new things about makeup, fashion, documentaries about the beauty / fashion industry. Also, take care of myself, run, do yoga, workout.
Answer 3: Listen to music, Hangout with Friends.
Answer 4: Eat, going to cinema, play games, talk, read about history, plants, veganism, the new technology etc. Watch Netflix, take care of my orchard, take care of a puppy.
Answer 5: Watch movies and practice sports and play videogames.
Answer 6: Listen to music, Draw, relax (Find a moment for myself).
Answer 7: Listen to music, Hangout with friends, Watch either Netflix, Amazon Prime or Movistar+. Get lost through Instagram ideas and posts or videos. Discover innovative websites and do shopping. Practice Yoga and Other Sports.
Answer 8: I like to play sports, design and perfect my shoe designs. I like to train on the internet to know about new design programs. I like to invent things, look for solutions.
Answer 9: Read about things that interest me (education, philosophy, economics ...) and help people.
Answer 10: Watch travel videos, bloggers, food documentaries in different parts of the world.
Answer 11: To spend time with my family, go for a walk, Go skiing, Cook and Walk the Dogs.
13. What do you like to do during your trip?
Answer 1: Visit Touristic Places, New Places, Test New Experiences, Gastronomy, Culture.
Answer 2: Go to the beach, go eat in new restaurants (always taste local food), get lost
Answer 3: Organization and Well Planed. To speak a language, I could understand (English). To visit touristic places and have free time to discover.
Answer 4: Go to see animals, cycling, walking, rafting in a river, eat in new places, horse training (technique), go to a natural spa.
Answer 5: Row trips, Visit Museums and Walk A lot.
Answer 6: Discover new places (Find new places, spots, discover by myself, not just following what tourists mostly do, to go to a famous place).
Answer 7: Get knowledge of the culture and the gastronomy and traditions. Discover routes and do activities together to acquire experiences. Also, practice sports and visit touristic places. Walk around the place and find out new spots, places, etc.
Answer 8: I do not like to follow itineraries, and if so, stop at each destination and observe everything calmly and discover without haste. I would like to collaborate with the people of the area (build, harvest, help) to contribute my grain of sand.
Answer 9: A bit of everything.
Answer 10: Listening to music, reading, walking, getting lost in the town or the area where I am, meeting new people, talking.
Answer 11: To have more knowledge on the lifestyle of the place I am visiting. Also, To discover new places.
14.What are your expectations when booking accommodation?
Answer 1: Good Commodities, Good Service
Answer 2: That it is well located (accessible), that it is not overpriced just for its location.
If it is hot that it has a pool, minibar, breakfast included, that you have several breakfast options, that the hotel has a restaurant with affordable prices. That they offer transfer
Answer 3: Same as photos (same to Internet exactly same). Photos and public transport distances, etc.
Answer 4: My expectations are high. For me the most important thing in a hotel is the breakfast, the good quality and It has to be a buffet. I think that is why you would pay more and then go out to do the activities, healthy and delicious food. The room has to have a good bed, with smart TV with Netflix, Wi-Fi in the cabin, bathroom with a large bathtub to rest and relax or to be with your partner. A free snack bar and so I can also use the fridge and put my things: water, creams etc. The room has to be clean and would not like it to be a chain hotel, I prefer singular hotels.
Answer 5: Good Commodities and Location.
Answer 6: Affordable Price, Comfortable and With Intimacy Space.
Answer 7: Good Service Delivered, Friendly Employees, Location, Welcome (if it is with a drink or food even better). Breakfast Buffet. Facilities provided to the customer, etc.
Answer 8: It has to be a comfortable accommodation and different from what I am used to seeing. In other words, if I live in a house made of bricks and cement, I will look for a natural and different accommodation to disconnect. Like for example wood, with hammocks, with palm trees, etc. because it is something different and something you don't do every day. They must have hot water, good views, a good free buffet for breakfast and that you can repeat.
Answer 9: That is clean and the staff is friendly.
Answer 10: Very high. It has to be an environment-friendly accommodation, clean, comfortable, friendly staff, that the hotel offers you information about the area, activities to do, a good breakfast, good food, good Wifi and a smart TV in the room with netflix for the night.
Answer 11: Comfortable, Clean and With a lot of space.
15. Do you usually travel for leisure or work? Are you traveling alone or accompanied? Do you prefer group activities with a guide or without a guide? Small or large groups?
Answer 2: I always travel with my family or partner. I travel to disconnect. I don't like being in giant groups with a guide. I would go to an activity in a small group of maximum 8 people and with a guide.
Answer 3: Small group of people (friends, family).
Answer 4: I usually travel with family, partner and friends to have fun (leisure). I travel to discover and learn new knowledge.
Answer 5: Travel with family or friends. Leisure.
Answer 6: I like to travel for leisure accompanied by friends and families. I am not that keen on group activities. I prefer to go on my own with a small group of people.
Answer 7: Travel with friends or family and do activities together.
Answer 8: I travel for leisure and to disconnect. I usually travel with my family. I prefer small groups with a guide for 7/8 people. Something familiar.
Answer 9: I travel for leisure. I travel accompanied by my family. It depends on the activity I prefer guide or not.
Answer 10: I travel for leisure and the places where I go I recommend them to my acquaintances / friends. I usually travel with my partner or friends because it is more fun. I prefer group activities but with a small group and with a guide. Something close and familiar.
Answer 11: Leisure and with family.
16. How many days do you usually stay in an accommodation? And in this case if it is an accommodation in the middle of nature
Answer 1: It depends on the trip between 6 - 12 days.
Answer 2: It depends on the site. If it is a natural site I would like to stay 4 or 5 days.
Answer 3: It depends. Average is one week.
Answer 4: It depends on the activities that can be done in the area and the activities that the accommodation offers. Let the hotel set the guide, the food (all inclusive).
Answer 5: Three Days.
Answer 6: Three Days. (Yes, I have been there for three days).
Answer 7: Five Days.
Answer 8: I would like to stay 7 days. in the accommodation. It also depends on the activities to do or just to relax in the natural accommodation.
Answer 9: 2 days, it depends on the time I have to visit other sites.
Answer 10: 3 days, but if the accommodation or destination offers me more activities, I could change my itinerary and stay more days or else I would already know where to return on my next trips.
Answer 11: Three days.
17. Where do you get information/inspiration for your next trips?
Answer 1: Internet and Word Of Mouth (WOM).
Answer 2: From photos I find on instagram, travel accounts on social networks, photos of restaurants. My travel inspiration is to try new foods.
Answer 3: Internet (Airbnb, Booking, Edreams).
Answer 4: through photos that I see on the internet, books, magazines, documentaries, movies, travel videos (youtube).
Answer 5: Internet and Influencers (Instagram).
Answer 6: Skyscanner and Minube.
Answer 7: Travel Guides, Travel Magazines, Internet, Movies, Instagram, Edreams, Kayak, Airbnb.
Answer 9: From youtube (travel videos), bloggers, influencers
Answer 10: On instagram, youtube travel videos, travel/photography instagramers Answer 11: My wife is the one in charge of that. We decide through looking inside Internet.
18. What is the most important thing for you when selecting an accommodation? What do you have in mind?
Answer 1: Location, Comments, Services and Activities Offered.
Answer 2: Good photos from the website, not misleading advertising, I touch the room I reserve, I check the comments. The hotel must have a good image (good photos, good description, good comments). if he disagrees something, I doubt.
Answer 3: Very important for me to have Wifi, Hot water (to have a shower), Location (public transport).
Answer 4: The photos of the room, photos of the breakfast, that have good comments on the internet, that they do not change the room that you have already booked (that they give you what you chose online).
Answer 5: Comments and Price.
Answer 6: Website Design, Comments, Good Photos (to be the same in life).
Answer 7: Comments, Pictures, Location, Price.
Answer 8: That where I reserve is a secure page. Have good photos, have a virtual visit to get to know your room and the hotel facilities. Let there be no misleading advertising.
Answer 9: I consider the comments, the photos, if there are better videos and above all that of the clear information, fixed price and that once you book nothing changes.
Answer 10: That the website is updated with clear information, good photos, good design, affordable prices. Have good comments and photos taken by some customers.
19. What social networks do you frequent?
Answer 1: None Answer 2: Instagram
Answer 3: Internet (Booking, Skyscanner, Airbnb, Google Vols) --> Traditional Resources.
Answer 4: Instagram (occasionally).
Answer 5: Instagram and Twitter.
Answer 6: Instagram Answer 7: Instagram Answer 8: Facebook
Answer 9: Facebook, Twitter
Answer 10: Instagram, Facebook, Blogs, Youtube, Pinterest Answer 11: None.
20. In what format, do you prefer to consume information? virtual, paper, telephone ...
Answer 1: Virtual
Answer 2: Virtual (advertising on Instagram) Answer 3: Virtual
Answer 4: Virtual (laptop)
Answer 5: I'd rather prefer in paper but i am more used Virtual.
Answer 6: Virtual Answer 7: Virtual
Answer 8: Virtual but with offices to go to claim or request information.
Answer 10: Virtual Answer 11: Virtual
21. What devices do you normally use to find travel information?
Answer 1: Laptop and Phone.
Answer 2: Phone Answer 3: Laptop
Answer 4: Phone and laptop Answer 5: Laptop and phone Answer 6: Laptop
Answer 7: Laptop
Answer 8: Phone and laptop Answer 9: Phone, tablet and laptop Answer 10: Phone and laptop Answer 11: Phone, laptop and tablet
22. In which way, do you prefer to be contacted about the accommodation, travel agency?
Answer 1: E - mail.
Answer 2: E - mail
Answer 3: Whatsapp, e-mail, phone calls.
Answer 4: E - mail or whatsapp.
Answer 5: Phone Call
Answer 8: Email and if they are going to call me they will tell me the exact time and day to be pending.
Answer 9: E - mail.
Answer 10: E - mail
Answer 11: Through E - mail.
23. In which online portals do you usually book your accommodation?
Answer 1: Booking, Tripadvisor and Kayak Answer 2: Booking and Expedia
Answer 3: Booking, Airbnb and Edreams
Answer 4: Booking and I will not use it again because I had a bad experience. I prefer to book directly on the hotel website.
Answer 5: Airbnb, Booking and Hotels.com Answer 6: Skyscanner and Minube
Answer 7: Airbnb, Booking, Expedia, Edreams and Skyscanner Answer 8: Booking
Answer 9: Anyone with a good price and clear information. Sometimes I reserve on booking but if I see videos and put a link where it says "book here" then I click there. I reserve the first option that appears in the search engine.
Answer 10: In Booking but the last times I already had problems so if you could book directly from the hotel website it would be great.
Answer 11: Booking
24. Would you mind if there are animals in the accommodation? dogs in the garden, etc.
Answer 1: It depends. If they are wild animals i would be afraid.