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Repositorio Institucional Cetys: Assessing the Effectiveness of Facebook Advertising Campaigns on Business Performance: A Case Study of a Liquidation Specialist

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Academic year: 2023

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Evaluation Form Oral Presentation, Thesis MBA Triple Degree

Student name: ___ Nadia Priscila Tellez Almeida ____________________________ ID _________________ Date: 08/Jun/2023

Thesis Title: Assessing the Effectiveness of Facebook Advertising Campaigns on Business Performance: A Case Study of a Liquidation Specialist

Insufficient Weak Average Good Excellent

Comments & observations

Level of ambition and complexity of topic X Problem with description context

Consistency within the methodology in terms of argument

and originality X Match better problem definition and propositions

with research

Rigor and autonomy within the research project. X Good work and presentation, very articulated Ability to create an overall good presentation. X Make more statistical analysis: correlation,

investment, campaign Ability to create a professional, high quality presentation in

terms of clarity X

Ability to give a profession high quality oral presentation

using the relevant technical equipment X

Ability to produce a professional high quality and well-

structured document X Evaluators

Thesis Director, Dr. Jorge A. Wise

Final Mark Ability to answer questions from the jury convincingly X

97

Dra. Mónica López Dr. Flavio Oliveri

Referencias

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