Área de interés para el presente estudio

146 Cottonwood Ct, Mountain View, CA 94043 ▪ [email protected] ▪ (650)814-9238 EDUCATION University of California at Berkeley, Walter Haas School of Business

Master of Business Administration Candidate, May 2008 • Emphasis in strategy and organizational development

• Graduate Student Instructor for MBA Leadership Development Core Class, awarded Outstanding GSI Award (Fall 2007)

• Haas MBA Association VP of Social (elected position)

University of Illinois at Urbana-Champaign Bachelor of Science in Electrical Engineering, Jan 2001

• Graduated with honors; Awarded ‘Best Semiconductor Project’ for senior project class (Spring 2000) EXPERIENCE

2007 Fitness Anywhere Inc. San Francisco, CA

Venture funded exercise device manufacturer and education provider Independent Corporate Wellness Consultant

• Marketing Research: Conducted surveys of corporate populations to gather information on existing corporate wellness programs. Supplemented this data with secondary research to create report on industry trends and to estimate potential opportunity size.

• Marketing Strategy: Created go-to-market strategy consisting of pilot programs, awareness building, and new product positioning. Strategy was based on information collected during marketing research.

2007 BEA Systems San Jose, CA

Technology and market leader in systems-oriented architecture (SOA) Organizational Development/Learning and Development Intern

• Employee branding: Constructed targeted employee brand proposition using employee survey feedback to increase employee attraction and retention, delivered results to global staffing team. • Data Analytics: Performed statistical analysis on employee data to identify groups that exhibited

significant employee satisfaction levels. Developed process for interviewing groups in order to collect potential management best practices with support of HR business partners.

2004-2006 Axis Performance Center Mountain View, CA Venture funded personal fitness training studio targeting high-end clientele

Personal Trainer Level II (2004-2006), Personal Trainer Level I (2004), ACE-PT, NASM-PT (2003-2007) • Client Interaction: Developed highly personalized training programs for clients with both short and

long term goals based on deep understanding of each client. Clients included high tech senior executives, VC’s, and successful entrepreneurs.

• Sales and Customer Service: Increased sessions purchased per week by clients training exclusively with me by 100%. Promoted to Level II within first year of employment because of excellent feedback from customers and team members, new client generation, and >90% client retention rate.

2001-2006 Rambus Inc. Los Altos, CA Leading semiconductor IP firm targeting PC, consumer electronics and networking markets Senior Hardware Engineer (2003-2006), Hardware Engineer (2001-2003)

• Leadership: Convinced senior management and design teams to integrate multiple design changes into the company’s two leading product lines. Presented data analysis and project design recommendations to senior managers and engineers on close to 100 occasions.

• Project Management: Directed signal integrity data channel simulation efforts for Playstation 3. Negotiated with teams across the company in order to secure necessary manpower and resources. • Employee Benefits: Persuaded management to allocate resources to in-house exercise classes.

Developed and taught classes consisting of both exercise and health education. Increased class volume by 4x, with participation from 10% of the company.

ADDITIONAL Activities: Group exercise instructor for Haas Triathlon Club, founder of the Haas Beer Industry Club Interests: Teaching (breakdance, personal training, and group exercise), nutrition, fitness

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1735 Cedar Street, Berkeley, CA 94703 • (510) 684-1660 • [email protected]

EDUCATION UNIVERSITY OF CALIFORNIA,Walter A. Haas School of Business Berkeley, CA Master of Business Administration, May 2009

• Elected MBAA VP of Alumni Relations (1 of 13 students serving in the Haas Student Government) • Graduate Student Instructor for 75 student Organizational Leadership and Teamwork course (20+ hours

weekly)

• Leadership Club; Women in Leadership Club; Global Initiatives Club; Pacific Rim Club • Selected as Business Plan Advisor for PEP (Prison Entrepreneurship Program)

UNIVERSITY OF COLORADO,College of Engineering and Applied Sciences Boulder, CO B.S. Chemical Engineering, December 2001

• President, Society of Women Engineers; Vice-President, Omega Chi Epsilon (honor society) • Study abroad at Universidad de Salamanca, Spring 1999

EXPERIENCE NATIONAL INSTRUMENTS

2006 – 2007 4000+ employee technology firm specializing in virtual instrumentation for test, design, and control applications (worldwide revenues of $660M )

Applications Engineering Department Manager Tokyo, Japan

• Managed department personnel and operations, consisting of 34 employees and a $3.5M USD budget. • Led customer service initiative that resulted in a 10% sustained increase in customer satisfaction survey

levels.

• Analyzed and restructured recruiting tactics to rebuild department and improve hiring conversion ratio (13 new hires, 60% increase in conversion ratio).

• Implemented and drove adoption of new knowledge management system.

• Drove branch level growth and profitability as one of five senior managers responsible for developing and implementing the business strategy for 150 employee branch operation.

2004 – 2006 Product Marketing Manager Austin, TX

• Led team of specialists, defined product specifications, and created marketing collateral for flagship software product launch.

• Received department wide “Marketing Excellence Award” for contributions (top 5%).

• Achieved 20% unit growth of $50M software product line by building client relationships and developing sales engineer training.

• Designed and launched innovative online software evaluation tool, driving 1200+ monthly visitors to the site and exceeding website traffic expectations by 2x.

• Forecasted software product revenue using historical data and industry trends to accurately predict product growth.

• Initiated and managed strategic partnerships with seven industrial hardware vendors to grow new handheld software product line.

2002 – 2004 Engineering Leadership Program Team Manager Austin, TX

• Managed team of 13 senior applications engineers in assisting strategic clients and closing high-revenue opportunities.

• Lobbied for and led inaugural movement to attract female engineers. Managed participation in Society of Women Engineers National Conference, leading team of four in five conference sessions.

• Selected to lead recruiting efforts at three Colorado universities, resulting in over 15 employee hires.

ADDITIONAL

Professional:

• President, “NI Speechmeisters” Toastmasters International Club, 2002 – 2006 Led club achievement of “President’s Distinguished” status (highest club award)

Publications: Using PDAs and Wireless Technology in Remote Machine Monitoring, Real-Time Computing Magazine, September 2005, Cover Article

Languages:

• Conversational Japanese and Spanish skills (both written and oral).

• Successful completion of Level 4 Japanese Language Proficiency Exam, December 2006 Interests: Running; cycling; international travel (38+ countries); leisure reading; snowboarding