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The telephone survey will collect self-report information from approximately 8,000 nonresidential customers. This data collection effort will provide the demand-side management community with a unique opportunity to learn about the distribution of business, attitudes, awareness, and equipment.

The presentation of results from the telephone surveys will be an ongoing process. The preliminary results from the telephone survey will be analyzed shortly following the test implementation of the survey. Banners or tables will be developed to present the distribution of responses for each question. In addition, some questions will be interacted with other information to produce more disaggregated results. The results from the test surveys will be reviewed to insure that the skip patterns have been correctly implemented and to check for question non-response, which could indicate the need to re-word certain questions.

Given that the initial telephone test survey did not incorporate all eligible businesses and was not distributed proportional to the final sample design, care must be taken when interpreting the test telephone survey results. As the telephone survey progresses into full implementation, however, it will be possible to use the code developed for the test surveys to analyze the preliminary findings. Preliminary findings from the telephone survey will be presented in an interim memo in July 2012.

22 _{The data presented in the web presentment tool will be sufficiently aggregated to ensure the confidentiality of}

customer data. The web presentment tool will present information on counts and shares. The tool will not incorporate any information that would allow for the identification of a site. The web presentment tool and the reports will be reviewed by the CPUC and IOUs prior to the public presentation of the tool and the data.

Draft CSS & CSMT Research Plan

Itron, Inc. 6-2 Research Methodology

Telephone Results

As described in Section 5, the telephone survey will collect information on the activity undertaken at the site (updated business type), the square footage of the business, building and business age, and the number of buildings occupied by the business. The survey will also collect information on the own versus lease status of the building and recent increase or decreases in business square footage. These data will be analyzed to provide the demand-side management community with a better understanding of the distribution of businesses and their site characteristics. The variables will be analyzed by IOU and climate region. The analyses of these data will provide an updated understanding of the distribution of businesses, their age, and their building ownership status.

A section of the telephone survey results will focus on customer self reported environmental consciousness and their awareness of demand-side management opportunities. The telephone survey will collect information on how important being environmentally conscious is to the business and the use of marketing material to highlight the business’s environmental consciousness. The survey questions if the site has a long-term energy plan, if the business has developed a policy for the selection of energy using equipment, and if the business had personnel with responsibility for controlling energy usage and costs. The program awareness section of questions asks the site contact about their knowledge of programs designed to reduce energy bills. This line of questioning quickly evolves into questions concerning awareness of and participation in integrated audits. The questions query the contact about the existence of distributed generation and demand response at the site. If the site has undergone an audit, the survey questions the contact about whether the site received information about demand response and distributed generation during the audit. The environmental consciousness and awareness responses will be analyzed to determine the current baseline consciousness and awareness characteristics of the nonresidential population. Disaggregating these data by business type and IOU may provide IOU outreach/marketing departments with useful information. These data may also be used by the Overarching Nonresidential Process Evaluation (WO012).

The telephone survey contains sections on lighting, televisions, and HVAC equipment. These sections were used to determine if a site had recently purchased linear fluorescents, television or packaged HVAC units, making them eligible for the CMST on-site verification survey. The telephone survey also includes questions on recent purchases of refrigeration equipment and a question that provides sites with the opportunity to list recent purchases of other energy using equipment. The responses to the recent purchase questions will also be analyzed to determine the share of the nonresidential population that self-reports purchasing these types of equipment. These data will provide a better understanding of the market for energy using equipments, the share of sites purchasing equipment and the distribution of end uses of equipment purchased. These data will also be disaggregated by business type and IOU.

The lighting, television, and HVAC series of questions also ask customers about the types of equipment currently at the site and the age and condition of this equipment. This information will be analyzed to provide a broad picture of the equipment currently used in the nonresidential population.

The telephone survey also questions lighting purchasers about who purchases their lighting and where their lighting is purchased. These questions are asked for general lighting and specifically for CFLs. The responses to the CFL questions will be provided to WO028, the Advanced and Upstream Lighting Evaluation. These questions will be analyzed to better understand the lighting purchasing behavior of nonresidential customers.

Program Participation

The IOU energy efficiency, demand response, and distributed generation program participation status will be known for all survey participants. The IOU tracking data will be merged with the CIS and customer billing information. Using this information, it will be possible to disaggregate the results of the telephone survey by participant status. For example, it will be possible to calculate the telephone survey respondent program participation share by business type and own versus lease. Of particular interest may be the distribution of responses to the series of questions on environmental consciousness and awareness of demand-side management opportunities by program participation status.

Business Type

The telephone survey will produce an updated distribution of customer business types. Using these data, it will be possible to describe the customers currently listed as property management and unclassified/undefined. This will provide a better understanding of the current distribution of nonresidential business. As listed above, it will also be possible to use the new business type classifications to disaggregate other telephone survey questions.

Customer Size

The CIS data used to develop the sample frame for these studies have also been merged with the customer billing information. Using these data, customer size categories will be developed. Using these data, it will be possible to disaggregate telephone survey questions by customer size categories.