El artículo 14 de la Ley de Pensión Alimentaria

a) approve the 2016/17 local economic development programme as follows;

i) World Master Games leverage (to the value of $10,000 from its locally driven initiatives operational budget);

ii) Migrant business support (to the value of $5,000 from its locally driven initiatives operational budget); and

iii) Impact assessment of investment in Highbury town centre (to the value of $15,000 from its locally driven initiatives operational budget).

Comments

Background

5. The 2016/2017 local economic development (LED) programme has been developed having regard to the Kaipātiki Local Board’s priorities for local economic development set out in the Local Board Plan (2014) and the Kaipātiki Local Economic Development Action Plan. 6. The proposed LED programme comprises the following activities:

World Masters Games leverage ($10,000)

7. The World Masters Games (WMG) will bring approximately 25,000 competitors to Auckland to compete in 28 sporting disciplines at over 45 venues across Auckland. This presents a great opportunity for the local board to work with business associations and other local businesses to maximise the benefits of the high number of competitors and their families coming to Auckland to participate at the games.

8. It is proposed that the local board allocates $10,000 from its locally driven initiatives

operational budget towards leveraging off of the WMG to increase the economic benefits of the event to the local board area. Activities that could be undertaken include the

development of promotional offers to encourage competitors and their families to stay and eat in the local board area and to visit local attractions. Activation / entertainment and short term visual improvements / artworks in local centres could be implemented to make the

Item

1

5

Kaipātiki Local Board

13 July 2016

Kaipatiki Economic Development Budget and Work Plan Page 32

centres more attractive and give competitors and their families a reason to visit, stay longer and spend in the local area.

9. The project will include work with business associations who have been briefed by the World Masters Games as to what to expect from the event and what the opportunities might be. There has been interested expressed by business associations in getting involved in some leverage activity. Business would be expected to also contribute to the costs of the activity. 10. In addition, the possibility of updating the Kaipātiki Explorer brochure in a format accessible

to participants in the World Masters Games could be considered.

Migrant business support ($5,000)

11. A key outcome of the Kaipātiki Local Board Plan is to embrace the diversity of Kaipātiki. The local board has previously funded research and the delivery of business seminars and clinics for Chinese and Korean business owners.

12. It is proposed that the local board allocates $5,000 from its locally driven initiatives operational budget towards to support migrant businesses through a migrant focused business startup workshop to meet a need identified through the business seminars and business clinics delivered in April 2016. This project will build on the experience of those projects to help facilitate council and other support agencies communicate with Kaipātiki migrant owned businesses. Learnings from the work undertaken in March / April 2016 will be used to refine the delivery. This will focus less on the intensive engagement and delivery of a migrant specific events and more on ensuring information about existing services or key initiatives is effectively communicated to the migrant business owners in the area, using appropriate channels.

13. The following benefits are anticipated:

 Strengthened relationship between the local board and its migrant community, and an ability to communicate important information to that community;

 Migrant owned businesses provided the opportunity to access expert advice;  Improved connectivity between migrant community and the business support

infrastructure;

 Better business outcomes for supported businesses; and

 Recognition of the Kaipātiki Local Board area as a supportive place for migrants to establish and grow their businesses.

Impact assessment of investment in Highbury town centre ($15,000)

14. The local board has made significant investment in Highbury with a number of capital projects currently in delivery (Kaimataara o Wai Manawa, Rawene Road car park, Western Entrance, Highbury Corner and Mokioa Road bus stop)

15. It is assumed there will be an economic impact on the area from these investments (such as more visitors, more shoppers, higher value retail, and restaurant offerings) but the value of that is not understood.

16. In order to guide future investment it would be useful to understand the impact of this public realm investment. It is proposed that the local board allocates $15,000 from its locally driven initiatives operational budget towards an assessment on the impact of investment in

Highbury town centre.

17. Marketview data is provided on a quarterly basis and allows the performance of the Highbury retail area to be monitored and compared with other similar town centres. In addition, visitor and shopper perception research can be used understand the value visitors to Highbury place on the improvements and indicate the characteristics of the projects that contribute most to delivering economic benefit.

Item

1

5

18. In December 2014 a study of the commercial property market in Kaipātiki was undertaken. This provided an assessment of the performance of the market in Highbury and identified the centre’s strengths and weaknesses, some of which the recent physical work directly address. A brief update of that study (produced prior to commencement of the physical works) could be used to identify how the Highbury property market has developed subsequent to the investments made in the town centre.

19. A robust assessment of the impact of the investment will be useful information for the local board when it is looking to advocate for funds for physical works in its other town centres.

Consideration

Local board views and implications

20. The Kaipātiki Local Board Plan has a focus on vibrant town and village centres and a thriving local economy. Capital works in Highbury are nearing completion, and the lessons learnt from that and the benefits it brings can be used to advocate for investment in other Kaipātiki centres in the Long-term Plan.

21. The Kaipātiki Local Economic Development Action Plan includes an action (action 1.14) to ‘develop a programme to support ethnic and migrant-owned businesses in the Kaipātiki area, particularly in town centres (Birkenhead, Northcote and Glenfield) and Wairau Valley’. This project continues the support of the local board in that area of work.

22. The Kaipātiki Local Economic Development Action Plan also includes an action (action 5.2) to ‘develop actions to leverage the sporting, sporting events and open space facilities on and around Northcote Road, to support community, recreational and economic development outcomes’. The World Master’s Games is the largest sporting event in the world bringing with it 25,000 visitors to Auckland. There is an opportunity for Kaipātiki Local Board, with its sporting venues and hospitality and tourism opportunities, to work with business

associations and others to capitalise on this event and ensure visitor spend in the area is maximised.

23. The proposed LED programme was presented to the local board at its 25 May 2016 workshop with agreement on the above proposed projects.

Māori impact statement

24. There are no direct impacts as a result of this report on Maori. However, in implementing the programme consideration will be given to the need to consult with iwi and consider any impacts on Maori arising from the specific project being undertaken.

Implementation

25. Following approval by the local board the Local Economic Development team at ATEED will begin to implement the programme. Where there is a need further scoping of activities will be undertaken and presented back to the local board as required.

Attachments

No. Title Page

A Proposed Kaipatiki Local Economic Development Work Programme 2016/2017

35

Signatories

Authors Jonathan Sudworth - Local Economic Development Advisor, ATEED Authorisers Paul Robinson - Manager Local Economic Growth, ATEED

Item

1

5

Kaipātiki Local Board

13 July 2016

Att

ac

hm

ent

A

Item

1

5

Att

ac

hm

ent

A

Item

1

5

Kaipātiki Local Board

13 July 2016

Item

1

6

Grant of new community lease to North Shore Women's Centre at the