1.___________________________ 2.___________________________ 3.______________________________
6. According to your own experience, which situation is more common in incentive travel? a) The customer has already beforehand decided the incentive travel destination b) We can recommend the client some destinations.
7. Which is the most popular season to carry out an incentive trip, according to your own experience? a) January - February b) March - April c) May - June d) July - August e) September -October f) November – December
8. What is the main reason to choose the timing for an incentive trip?
a) The client has already chosen the time that suits the group best b) Weather conditions / Best season
c) Good seasonal prices (off season)
d) Some other, please specify:__________________________________________________ e) No opinion
9. Which is the most common duration of an incentive trip according to your own experience? a) 1 night or less
b) 2-3 nights c) 3-4 nights d) 4-6 nights e) over 7 nights
10. What is the average size of an incentive group, according to your own experience? Please mark also the share in percentage (approximately) of each group size.
a) less than 10 people __________% b) 11-50 people __________% c) 51-100 people __________% d) 101-200 people __________% e) 201-400 people __________% f) 401-700 people __________% g) 701-1000 people __________% h) over 1000 people __________%
11. Which branches do organize most incentive trips, according to your own experience? a) the car industry
b) the electronics industry c) the IT-sector
d) the insurance business
e) the financing and banking sector f) the pharmaceutical industry g) other chemical industries h) food & beverage industry i) recruiting
j) some other(s), please specify:________________________________________________ 12. What about meeting and training? How often are they included in an incentive trip?
a) Never. Please, go to question no. 14. b) Sometimes.
c) Often. d) Always.
13. If meeting or training is included to the incentive trip, what is the common time share of it per day __________ hours/day
14. What is the average budget, approximately, per participant/day, without flights? (In brackets you can see the approximately sum in pounds)
a) Less than 150 e b) 151-250 e c) 251-350 e d) 351-450 e e) 451-550 e f) more than 551 e
15. How often do the spouses follow in the incentive trip, according to your own experience? a) Less than 10% of the cases
b) 30-50% of the cases c) 50-80% of the cases d) more than 80% of the cases
16. Do you have experience in selling individual incentive trips? a) Yes, we sell them quite often.
b) Yes, we sell them occasionally.
c) Never sold an individual incentive trip. Please, go to question no. 19.
b) No.
19. When selecting the destination for an incentive trip followed by spouses, what advantages or disadvantages do you think there would be in the case of Finland?
a) Advantages, please specify: _________________________________________________________ b) Disadvantages, please specify:
_________________________________________________________ c) No opinion
20. What do you consider to be the biggest trends in incentive travel in the next few years?
(e.g. security, duration of travel, destination, environment-consciousness, Internet as a marketing channels)
________________________________________________________________________________________________ ________________________________________________________________________________________________ 21. What do you think is the future demand for individual incentive trips in your company?
a) Demand will increase b) Demand will decrease c) No change
22. What do you think is the future demand for incentive travel in general trips in your company? a) Demand will increase
b) Demand will decrease c) No change
23. How do you consider the depression in the tourism industry will affect incentive travel? (e.g. Lay-offs of airline companies, threat of terrorist attacks and wars)
________________________________________________________________________________________________ ________________________________________________________________________________________________ In this section we would like to hear your opinion about Finland as an incentive destination. All information we receive is confidential and will be used only to improve the service and supply in our country.
24. Have you organized incentive trips to Finland? a) Yes.
b) No, not yet. Please, go to question no. 29.
25. How big was Finland’s share in your total incentive travel turnover last year (2001)? a) Less than 10%
b) 10-30% c) 30-50% d) 50-80% e) over 80%
f) Did not sell Finland last year. Our latest incentive group to Finland was in __________ (year) 26. Which is the most popular season to carry out an incentive trip to Finland?
b) January - February c) March - April d) May - June e) July - August f) September -October g) November – December
27. What has been the most common duration of the incentive trips to Finland organized by your company? a) 1 night b) 2-3 nights c) 3-4 nights d) 4-6 nights e) over 7 nights
f) some other, please specify:________
g) no experience of organizing incentive trips to Finland
28. What is the average size of the incentive groups traveling to Finland, according to your own experience? Please mark also what percentual share of each group size (approximately)
a) less than 10 people __________% b) 11-50 people __________% c) 51-100 people __________% d) 101-200 people __________% e) 201-400 people __________% f) 401-700 people __________% g) 701-1000 people __________% h) over 1000 people __________%
29. Where have most incentive trips organized by you taken place in Finland? a) Helsinki and surroundings
b) Archipelago and coastal region c) Lake district
d) Lapland/Northern Finland e) some other, please name it:
______________________________________
f) Finland combined with other countries. Which?___________________________________ 30. Have your clients been satisfied with their incentive trip to Finland?
a) Yes. Why?___________________________________________________________ b) No. Why?___________________________________________________________ 31. Have you self ever visited Finland?
a) Yes. b) No.
32. In your opinion, do you find Finland as an interesting incentive destination?
a) Yes. Why? ____________________________________________________________ b) No. Why? ____________________________________________________________ 33. How do you see the demand for incentive trips to Finland developing in future in your company?
a) Demand will increase b) Demand will decrease c) Stable
34. Have you ever offeredFinland as an incentive trip destination? a) Yes.
b) No. Please, go to question 36.
35. If you have offered Finland as an incentive trip destination, but it has not been chosen, which do you see that are the reasons? Please mark the three most important ones.
g) Infrastructure (hotels, restaurants, meeting rooms, transportation etc.)
h) Some other, please specify:__________________________________________________ i) Finland has always been chosen when we have offered it.
36. In your opinion, which are the three most severe competitors to Finland in the field of incentive travel?
___________________________,_______________________,________________
37. In this question we have two parts.
PART A
On the RIGHT side mark with U the importance of each criterion when selecting the incentive destination IN GENERAL.
1 = Criterion mentioned has no importance when selecting the destination 2 = Criterion mentioned has only small importance when selecting the destination 3 = No opinion
4 = Criterion mentioned has some importance when selecting the destination 5 = The criterion mentioned has great importance when selecting the destination
PART B
On the left side mark with U whether FINLAND as an incentive destination has advantage, disadvantage or neither advantage nor disadvantage of the criterion mentioned.
☺
= Finland has advantage of the criterion mentioned= Finland has neither advantage nor disadvantage of the criterion mentioned = Finland has disadvantage of the criterion mentioned.
B) FINLAND A) The importance of criterion when selecting
Incentive destination IN GENERAL
1 2 3 4 5
Price Climate Winter with snow Summer
Accessibility, flight connections High-quality hotels
Meeting rooms Restaurants & food Nightlife Service
Destination Management Company Programme - Itinerary
Events (sport, culture, festivals etc.) Cities History Nature Shopping possibilities Safety Earlier experiences Good information available
Suitable for the group New destination
Client has connections to destination country Programme for the spouses
Domestic transportation quality References, word of mouth Exoticism, uniqueness
Some other, please specify (in Engl.):
36. Where did you hear about Finland as an incentive destination? a) Finnish Tourist Board
b) Finnair or any other airline
c) The media (magazines, trade press etc.) d) In a travel/incentive fair
e) Through Internet
f) From a Destination Management Company
g) Word of mouth (from friends, colleagues or clients etc.) h) Other, please specify (in
English):_______________________________________________________
37. What kind of information or contact is most useful to you? a) Sales visits
b) Phone contact c) Fam trips d) Workshops
e) The media (magazines, trade press, articles, ads etc.) f) Travel/incentive fairs
g) Internet specs
h) CD-roms, DVDs, videos, brochures i) Itinerary examples
j) Information from the Destination Management Company k) Word of mouth (from friends, colleagues or clients etc.) l) Other, please specify (in
English):_______________________________________________________
Thank you for your time and patience. Your cooperation is very important for us in order to improve our services and supply to match all your needs and the requirements of your customers.
If you have any other comments or improvement suggestions regarding Finland as a destination country for incentive travel, we would appreciate your opinion. Use the space below.