Estructura demográfica

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Salman is a MS student at SZABIST Karachi and a Corporate Communications Executive at Pak Arab Refinery Limited. He can be reached at [email protected]

Abstract

This study profiles about how a leader helped an international franchise operating in Pakistan survive during the difficult times. It will be looking at the decisions made at difficult times by Mr. Rafiq Rangoonwala, CEO, Cupola Group of Companies, for the betterment of his organization and how the company moved forward in different time periods. This will help in understanding his leadership style and qualities. Mr. Rangoonwala joined the Cupola Group in Pakistan in the year 2000 and since then, he has been striving harder to deal with the hands on problems as well as at the same time expanding the horizon of the group operating companies in Pakistan. Mr. Rangoonwala brings with himself an industry rich experience from US and Middle East operating successfully some of the well known brands around the world.

Keywords

Transformational leader, Centurion leader, Cupola Group, Marketing Association of Pakistan

The Leader

Mr. Rafiq Rangoonwala, Chief Executive Officer Cupola Group of Companies was born in Karachi. Cupola Group of Companies is successfully running KFC in Pakistan, Indulge, Freshens, My Super Store and Casa Bakery (KFC Pak, 2009). He is a man who shows both strength and honor. His strength is not shown in his arrogant attitude which people develop with success. Rather he shows his strength in the decisions he makes for his organization. By taking over the responsibility as a CEO of Cupola Group in Pakistan at a time when it was going through a difficult phase, Mr. Rangoonwala has shown his level of commitment.

He has added to the organization by not only streamlining the processes but at the same time has helped the group in diversifying its business and introduce new and better products and services to cater the ever growing demands of the Pakistani market, while giving the group profitable returns on its investments. By creating a fast food culture in the Pakistani market, Mr. Rangoonwala has surely earned his reputation in the corporate arena of Pakistan.

Background

Mr. Rafiq Rangoonwala did BA (Hons.) from University of Karachi, went to United States of America in 1979, and did Executive Development Course from Whittemore School of Business, University of New Hampshire along with several management courses from U.K, U.S, Canada, Australia and Singapore. In 1980, he started his career in Fast Food restaurants from KFC in Houston. Since then he has managed several other brands alongside KFC like Pizza Hut, Harry Ramsden's, TGI Fridays, Pizza Express etc. In 1987 he was transferred to Caribbean region as Franchise Service Manager, then to Cairo in 1988 as Field Service Manager for Saudi Arabia and Egypt. He was appointed Market Director of

Middle East in 1989. He stayed with PepsiCo in Restaurant Division for over 16 years. In 1997 - 1999 he joined Americana as head of its UAE Fast Food Division. He joined Artal Restaurants International as CEO in October 1999 and is currently heading Cupola Group of Companies who has franchise rights in Pakistan for KFC, Indulge, Freshens and Casa.

In Houston, he was General Secretary of Pakistan American Association of Greater Houston, Board Member of Islamic Education Institute of Texas, and Councilor of Islamic Society of Greater Houston. He was Treasurer of YPO "Young President Organization" - Pakistan Chapter for 2002-2003, and currently he is serving on YPO Board, and chairs Communication committee.

He is Central Committee member of Pak-India CEO Business Forum, member Central Committee and Chairman Publication Committee of 21st Century Business & Economic Club and OUAC "Overseas University Alumni Club". Additionally, he is also Advisory Board member of Institute of Business Technology. Previously he was Honorary Secretary and Chairperson of Publication & Membership Committee's of Marketing Association of Pakistan; in February 2004, he was elected President. Elected Vice President Rotary Centennial in April 2005. He is a member of Board of Governors Reflections School and President Food Association of Pakistan and Founding member of Pakistan Sri Lanka Business Forum. Elected President of Marketing Association of Pakistan, his hobbies are sports, music and reading. (MAP, 2009)

Awards

Mr. Rafiq Rangoonwala is the first Pakistani to receive the following awards from International companies: (MAP, 2009)

n "Top 10 Restaurant Manager's Award" in 1984;

Oklahoma, Louisiana and Kentucky" in 1985;

n "Head of the Class Award" from Colonel

Sanders University in 1988;

n "Most Profitable Initiative by KFC International"

in 1996;

n "Best Performance Award" in 1998; n "Top recognition for Human Resources

Development for Asia Pacific Region in Hawaii" in 2001;

n "Putting it on the line" by Yum Restaurants in

2003.

n Yum Chairman's Award in 2005

Vision and Mission

Mr. Rangoonwala's vision is to create value in the business. He is involved in a way that his country, organization and people can benefit from it. He wants to look at things different from the usual and seek opportunities, where others don't look at with practicality which will help his organization to grow. His mission is to bring Cupola as a perfect corporate entity that will become example for others in Pakistan. He believes that this can be achieved with immense teamwork and catering difficult times with creative and practical solutions. (Rangoonwala, 2009)

In document REPUBLICA DE COLOMBIA DEPARTAMENTO DEL CAUCA NIT: MUNICIPIO DE ARGELIA (página 27-34)