Estudios previos sobre los culturemas gastronómicos

To set up your campaign, follow this step-by-step formula:

1. Recruit affiliates with sizable e-mail lists. Since the ultimate goal of the campaign is to attract prospects who will purchase your product or service, start by approaching list owners that have customers and prospects who would be ideal buyers for you. Since this is a numbers game, recruit large lists whenever possible. Try also to recruit list own-ers within a certain niche market so that all e-mail recipients will have at least some interest in the free bonuses and what other affiliates have to offer.

2. Secure bonuses that can be downloaded over the Internet. Since many people will buy your product just to get the free bonuses, you can max-imize the impact of this aspect of human nature by securing the most

172 ➤ S T R A T E G I E S T H A T B R I N G I N T H E C A S H

* To see a 24-Hour Strategy in action, visit www.instantincome.com/free-gifts.html.

valuable bonuses possible. But make sure buyers can instantly download the bonuses at your Web site. This helps drive sales. And, additionally, it encourages affiliates to participate, since there is no cost involved.

What are some bonuses that work? E-books, guides, checklists, business plans, journals, teleclasses, Webinars, and online courses.

Bonuses to avoid are discount coupons that require recipients to spend money to exercise the bonus—and any other bonus that reflects poorly on you.

3. Build a simple Web site or add two pages to your existing site. The first page should feature a short personal note from you about the product or service being offered; it should then highlight the bonuses that will be available once visitors purchase that product or service. It should instruct readers to click on a link, buy your product, then return with their order confirmation number to download the bonuses.

Send buyers to your own shopping cart to buy or to an online re-tailer who is selling your product or service for you. Feature a brief fill-in form at the bottom of the first page askfill-ing for the buyer’s name, e-mail address, zip code, and order confirmation number. Completing the form and hitting the Submit button should take the buyer to the bonus download page.

On the first page, be sure to talk about how valuable and useful the bonuses are. Ask each affiliate to provide a description of its bonus, a dollar value, and the bonus itself, either in PDF form or via a link to the affiliate’s Web site.

4. Schedule the launch date. Choose any Tuesday or Wednesday of the year, except during late August or the last two weeks of December. Con-tact affiliates well in advance so that they can schedule your promotion.

5. Write instructions plus an e-mail for affiliates to broadcast. Tell the affiliates which day to broadcast the e-mail to their list and at what time of day. In the case of The Success Principles campaign, Jack Canfield and I wanted to concentrate buyers within a very narrow time frame in or-der to drive our book up the bestseller rankings. You may wish to spread out orders over two to three days to better manage order taking and fulfillment.

Be sure to write the e-mail for your affiliates, so that all they have to do is personalize the first paragraph (if they wish) and add their

M A K I N G I N S T A N T I N C O M E O N T H E I N T E R N E T ➤ ¹⁷³

name to the bottom. Notice the e-mail below. It talks almost as much about the bonuses as it does about The Success Principles. It includes—

among other elements—a call to action, a personal endorsement by the affiliate, and a dollar value on the bonuses that far exceeds the price of the book itself. Value is key.

SUBJECT LINE: URGENT . . . I Have Dozens of Gifts for You, But You Must Respond NOW

Dear [firstname]:

Today I’m sending you one of the most important announcements I’ve ever broadcast to [name of affiliate’s list].

This week, my good friend Jack Canfield—co-creator of the famed Chicken Soup for the Soul book series—is announcing the definitive guide for those of us who want to become more successful in our lives, careers, finances and relationships.

It’s called “The Success Principles: How to Get From Where You Are to Where You Want to Be”—and Jack and his coauthor Janet Switzer have $3,060 worth of bonus gifts in store for you when you purchase the book online during this initial launch period.

What will you receive FREE when you purchase Jack and Janet’s newest book during this limited time offer?

• Exclusive programs you’ll rarely find anywhere else . . .

• Private mentorship courses worth hundreds of dollars . . .

• An entire library of e-books, manuals and resources . . .

• Plus so much more . . . !

These are gifts from the most renowned experts of our time: Real-estate guru Carleton Sheets . . . One Minute Manager author Ken Blanchard . . . fitness expert Kathy Smith . . . Brian Tracy . . . Mark Victor Hansen . . . Michael Ger-ber of E-Myth fame . . . and so many other experts you’ve heard of.

All it takes to start enjoying these valuable gifts is a few minutes of your time RIGHT NOW . . . plus the order confirmation number you’ll receive when you purchaseThe Success Principles at your favorite online book retailer.

You can read all about the FREE bonus gifts at:

www.____________________________.com/book.

174 ➤ S T R A T E G I E S T H A T B R I N G I N T H E C A S H

But don’t wait! You must act soon to take advantage of this outstanding offer.

More than $3,060 in gifts are waiting for you—yet The Success Principles book costs less than $20 when you buy it online.

Visit www.jackcanfieldtrainings.com/book for details.

Of course, I’ve read The Success Principles and it’s something I’m delighted to recommend. Along with co-author Janet Switzer, Jack has detailed 64 princi-ples of success used by top achievers from all walks of life. Jack and Janet have even detailed dozens of strategies you won’t find in other books on success—

and many that only top entrepreneurs and world-renowned athletes, scientists, philanthropists and others know.

I want to make 2007 your best year EVER—by getting this book into your hands today . . . along with the $3,060 worth of other resources that can take you from where you are now to where you want to be.

Read about the free gifts you’ll receive now at:

www.____________________________.com/book

Then purchase The Success Principles using the same link. Please hurry.

In friendship, [name of list owner]

I n t e r n e t S t r a t e g y 3