2.8. Los media tradicionales y las nuevas tecnologías de la información y comunicación
2.8.3. Formas de analizar los instrumentos de comunicación
The National Westminster Bank was formed from the merger between National
Provincial Bank, its subsidiary District Bank, and the Westminster Bank. The
process o f integration, which was intended, inter alia, to create opportunities to
streamline the branch network and enable greater investment in new technology,
was completed with the passing o f the National W estminster Bank Act 1969. In a
major reorganisation in 1989 the Domestic Banking Division, which
encompassed both domestic and corporate banking, was reorganised and renamed
UK Branch Business. In a further reorganisation in 1995, the retail banking
business was separated from corporate banking. Renamed Retail Banking
Services (RBS), it is now one o f five businesses operating under NatWest UK,
which in turn is one o f the six main business sectors of the NatWest Group
(Maccoll, 1996).
In the year ended December 1998 NatWest UK contributed £1,058 million
(£744m. net) towards the Group profit o f £2,142 million (£l,559m. net), some
fifty per cent o f profits. For NatWest UK the 1998 results represent an increase
o f just over four per cent in gross profit (one per cent net) over 1997. The
cost:income ratio, which in 1997 was 67 per cent increased during the year to
68.2 per cent.
As shown in Table 4 .1, the Retail Banking Services business has been operated
through an extensive branch network o f some 1,754 (1997) (1,727, 1998) outlets
and this is organised into a regional structure. Market share in personal accounts
has been declining, and with some six million customers currently stands at 16
per cent o f the market As business has fallen away from the branches alternative
banking access has been developed. Primeline telephone banking has built a
client base o f some 4 million customers who have access to 24-hour telephony.
Half o f the calls using this service are dealt with by Automated Voice Response,
which is a low cost means o f servicing customers. There is a network o f some
3,400 ATMs, 1,110 o f which are based in non-branch locations and these handle
some 80 per cent o f cash withdrawals. More recently the Bank has moved into
PC Banking with the development o f NatWest Online. As branch based business
has declined the Bank has introduced personalised services via an Individual
Banking Service, which gives customers visiting their branch access to a Personal
Bank Manager.
In so far as employment relations are concerned, the NatWest Group has a Job
Security Agreement, (JSA), known as Appendix 15. Originally negotiated with
the NatWest Staff Association (NWS A), the agreement has its origins in the 1968
merger, and provides that the Bank will ensure:
“... by the proper use o f Staff planning, control o f recruitment, retraining,
redeployment, voluntary severance and flexible working that any adverse
impact o f (the introduction o f new procedures and new technology. Staff
numbers, working methods or a significant change in job content) may be
minimised and redundancies are kept to a minimum.”
Under the heading o f Voluntary Early Retirement'Redundancy, Appendix 15
contains a statement o f intention to consider volunteers in the event o f a staff
surplus.
In addition, there is a Group wide agreement, Appendix 14, which sets out the
structure o f ex-gratia payments applicable in the event o f a redundancy. Under
this, employees from age 50 to 60, which is the normal retirement age, are
entitled to receive an immediate retirement pension should they be affected by
redundancy.
Retention, as opposed to selection, in the event o f a redundancy is stated as being
according to a matrix approach in that:
“In determining which members o f Staff should be retained in the light o f
the Bank’s current and future business needs, a combination of, or all o f the
following factors will be used: Performance, Skills, Versatility, Service;
Disciplinary Records” .
Both Appendix 14 and 15 were revised in June 1995, and it is understood that at
the time o f the empirical research extensive revision o f the JSA (Appendix 15)
was being undertaken.
The Group operates a number o f pension schemes, the major ones, which cover
96 per cent o f Group employees, are defined benefit schemes. The most recent
valuation o f the major UK scheme (31 March 1998), National Westminster Bank
Pension Fund, shows an asset value o f £9,501 million, sufficient to cover 118 per
cent o f future benefits. As a result o f this, and in the light o f the requirement
contained in the Finance Act 1986 to reduce surpluses to 105 per cent, the Bank
took a partial contributions holiday, reducing its contributions from £111 million
(1996), £75 million (1997) to £27 million (1998) (NatWest Group Annual Report
and Accounts, 1998). The use o f surpluses has been uncontroversial and this is
attributed to the fact that the schemes are non-contributory and are not within the
negotiating remit o f the unions
Following the merger o f NatWest Staff Association with B1FU and UniFI, Retail
Banking Services recognises UNIFI for negotiation purposes, although at the
time o f the negotiations for the reorganisations studied, negotiations were carried
out with BIFU and NWSA.