La discapacidad como causa de discriminación

For some businesses, e-commerce is a natural fit. Retailers of small consumer items – clothes, gifts, books, electronics, packaged foods – are a perfect example. The products are easy to choose, commonly sold online, and inexpensive to ship. However each entrepreneur must ask him/herself several questions concerning logistic, products, customers, promotion or shop administration matters. The range of those areas can change and for specific business different area can be the most important. In logistic the e.g. warehouse issue is important: how many product would be hold in own storage and how many would be ordered for special cus- tomer order; what customer delivery options would be or how the returned product procedure would be organized. Product area causes questions about product pres- entation (how detailed description, photos, movies) or product navigation in case of huge assortment. Customer issue matter can focus on customer profile (what fea- tures would be important to collect) or customer type: retailers or only individual customers (what would be price policy – discount options: manual or automatic rules). Marketing or promotion branch must cover issues like unique e-shop graphical layout, e-commerce passages integration or simply the sale statistics for campaign planning.[3] From the administration (back-end panel) the automation seems to be the most important – questions like: how long customer order service takes to or how much time I need to input/update product’s catalogue. Those are only exemplary questions – to choose proper e-commerce application the entrepre- neur must ask much more and get specific and certain answer.

Functionality features, comparing different e-commerce solution, can be iden- tified optional in both types: available/non-available or more complex collection of settings e.g. area of marketing management.

Most professional e-commerce systems calculate appropriate taxes and ship- ping costs, but owner may have to do some setup work: entering shipping costs for each item in your store, for example. One common complication is items that have multiple options: colors, sizes, and the like. The simplest version has just one op- tion per item; slightly more complex systems can handle items with two or three options; much more robust systems can handle pricing that changes based on the options or certain combinations of options that aren't available. Any worthwhile e- commerce system should connect to specified merchant account to accept credit cards for payment. Other popular features include automated emails to customers, coupons or discount codes, and "related items" links.[4]

Comparing a set of e-commerce applications we can classify functionalities into basic and advanced. The basic ones are:

ƒ Product catalogue and basket – the customer can collect products from differ- ent categories and afterwards decide to put the order. The order process in simplest form is just an e-mail to shop owner with a list of ordered products and customer data. However nowadays standard in that matter is a guided process with a order status change and automatic customer notification.

ƒ Specific product promotion in a form of crossed previous price and the new, lower just next to it. It can be also new product’s module, bestseller box or recommendation “Customers, who bought this product bought also …”. ƒ Catalogue navigation (breadcrump) and searching (simple/advanced) ƒ Payment and delivery options.

Advanced functionalities are offered by more complex script. There are fea- tures like:

ƒ Electronic payment option from money transfer to credit cards service. ƒ Product comparison module – useful for the customer when shop offers al-

most similar products.

ƒ Price and discounts management (order amount or items number rules; dis- count coupons etc.).

ƒ Newsletter and mailing.

ƒ Some accountancy tasks e.g. invoice printing or just direct integration with specified accountancy system.

ƒ Loyalty program. ƒ Partnership program. ƒ etc. … [5]

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The above classification is just an example – if we consider real decision situation we must get really deeper into each of presented points. For inexperienced entrepreneur there is no way to check hundreds of e-commerce applications across all those functionalities. The most common solution for them is to base their choice on expert opinion given usually in Internet as an article e.g. 15 Open Source eCommerce Platforms presenting most popular platforms, breaking each one down into its respective pros and cons. Most share a basic set of functions, but offer a couple of unique features on top [6]. Another example is portal presenting four e- commerce platform in a form of table comparsion [7]. In case of further questions and doubts new e-commerce entrepreneurs check Internet forums which are full of

posts titled “Which e-commerce shop shall I choose?” (e.g. http://www.biznes

forum.pl/ or http://www.bankier.pl/forum/).

As we can see the problem exists cause there is an enormous number of e- commerce solution with almost the same functionality features. However when someone has to spend some or much money for specific one, he would like to be somehow advised. For inexperienced users the best would be naming condition in almost natural language to pick a platform suitable for his needs. As solution on- tology of e-commerce application functionality is proposed.