LICENCIATURA EN ADMÓN. E DIRECCIÓN DE EMPRESAS DE SANTIAGO

cited from the WPI Visual Identity Guide https://www.wpi.edu/offices/marketing/visual63.html

1.1 Institutional logo—primary

Proper use of the WPI primary institutional logo:

Full color reproduction is preferred. See and . When full color logos are used on dark or patterned backgrounds, the WPI type reverses to white, as seen in illustration .

One color logos may only appear in Pantone 187c (crimson), as in a, Pantone 429c (gray), as in b, 100% black, as in

c, or a 30% tint of black (to be used only on pure white stock), as in d.

When one color logos are used on dark or patterned backgrounds, the logo reverses to white as in .

For detailed color informa-tion see page 5 .

Preferred positioning:

Use this logo when left- or right-handed position is required.

See page 9 for recom-mended use for centered

Full color on dark or patterned backgrounds

One color on white or light backgrounds Full color on white or light backgrounds

a b

cited from the WPI Visual Identity Guide https://www.wpi.edu/offices/marketing/visual63.html

1.2 Institutional logo—secondary

Proper use of the WPI secondary institutional logo:

Full color reproduction is preferred. See and . When full color logos are used on dark or patterned backgrounds, the WPI type reverses to white, as seen in illustration .

One color logos may only appear in Pantone 187c (crimson), as in a, Pantone 429c (gray), as in b, 100% black, as in c, or a 30% tint of black (to be used only on pure white stock), as in d. When one color logos are used on dark or patterned backgrounds, the logo reverses to white, as in .

For detailed color information see page 5.

Preferred positioning: Use this logo for applications where a centered positioning is required, or where its square proportions are appropriate.

Full color on dark or patterned backgrounds Full color on white or light backgrounds

Worcester Polytechnic Institute 100 Institute Road, Worcester MA 01609

wpi.edu Worcester Polytechnic Institute

a b

c d

cited from the WPI Visual Identity Guide https://www.wpi.edu/offices/marketing/visual63.html

1.3 Institutional logo—tertiary

Proper use of the WPI tertiary institutional logo:

Full color reproduction is preferred. See and . When full color logos are used on dark or patterned backgrounds, the “Worcester Polytechnic Institute” type reverses to white, as in illustration .

For detailed color information see page 5.

Use this logo only for applications where wide proportions are appropriate, e.g. signage, across the width of a poster, or where it can be used at a size large enough for the height of the seal to meet the minimum size requirement of 1/2”.

Full color on dark or patterned backgrounds Full color on white or light backgrounds

Seal would be too small to d

read on a pen or pencil

cited from the WPI Visual Identity Guide https://www.wpi.edu/offices/marketing/visual63.html

On white or light backgrounds

On dark or patterned backgrounds On pure white backgrounds only

1.4 Institutional word marks—serif

WPI work marks, like the logo itself, are carefully designed to function as artwork.

Proper use of the WPI institutional word mark-serif:

When used on white or light backgrounds, word marks may appear only in Pantone 187c (crimson) or 100% black, as seen in illustration . Marks in Pantone 429c (gray) or a 30% tint of black (WPI_WM_Minion_30BLK), as in

are restricted to use on pure white backgrounds only.

When a word mark is used on dark or patterned backgrounds, the mark reverses to white, as in .

For detailed color information see page 5.

Suggested use: Use this version of the word mark in applications requiring a formal, authoritative, or traditional approach, for example, presentations to peers or partners, university collateral, and alumni communications.

NOTE: A small caps serif word mark is used only on university and presiden-tial stationery, business cards, and select materials managed by the Division of Marketing and Communications.

cited from the WPI Visual Identity Guide https://www.wpi.edu/offices/marketing/visual63.html

1.5 Institutional word marks—sans serif

WPI work marks, like the logo itself, are carefully designed to function as artwork.

Proper use of the WPI word marks-sans serif:

When used on white or light backgrounds, word marks may appear only in Pantone 187c (crimson) or 100% black, as seen in illustration .

Marks in Pantone 429c (gray) or a 30% tint of black, as seen in , are restricted to use on pure white backgrounds only.

When a word mark is used on dark or patterned backgrounds, the mark reverses to white, as in .

For detailed color information see page 5.

Suggested use: Both sans serif versions depict a more informal, friendly, and open look and feel. In particular, the all uppercase sans serif word mark functions well where an innovative, cutting-edge look is appropriate.

On dark or patterned backgrounds On pure white background only

On white or light backgrounds cited from the WPI Visual Identity Guide https://www.wpi.edu/offices/marketing/visual63.html

1.6 Institutional logos—area of isolation

The free space surrounding the logo (area of isolation) prevents it from visually competing with type or images that surround it. This area (indicated by the broken gray line) should always be void of type or other design elements.

X is always equal to the height of the “W” in WPI regardless of the size of the logo.

Correct use

Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading

Incorrect use

cited from the WPI Visual Identity Guide https://www.wpi.edu/offices/marketing/visual63.html

1/2”

1.7 Institutional logos—minimum size

The height of the seal component of all institutional logos should never be smaller than 1/2”.

To encourage consistent use, sizing the logo so that the seal component measures 3/4” in height is preferred sizing for front or back covers of most university publications.

cited from the WPI Visual Identity Guide https://www.wpi.edu/offices/marketing/visual63.html

WPI

1.8 Institutional logos—common misuse

To maintain the strength and integrity of the WPI logos they must never be altered in any way. While these “never do” examples are all shown using the primary logo, the rules apply to all logo versions.

Never distort the logo Never alter proportions of the components

Never alter the color

Never alter color placement

Never alter placement of the components Never alter the typography

Never add typography or word mark

WPI

Chemistry

Never rotate the logo Never box the logo

In document Libro de adaptacións e validacións (página 39-57)