Modelo Entidad-Relación

Activity 1

As noted above, the initial activity is to undertake a hands-on working case study of an Australian export mango supply chain, eg. Australia to Singapore. Members of this case study group will be the members of the demonstration supply chains plus key R&D contributors from supporting agencies such as PHDEB and UAF. This is both an R&D and capacity building activity.

Activity 2

Capacity building of the UAF postharvest lab and associated staff. Activity 3

Training of extension workers will take place by their on-going involvement in project action learning activities, supported by specialist workshops where necessary. Activity 4

Technical training of participants in demonstration supply chains will be on-going, involving action learning approaches.

Activity 5

Results will be made available to the wider industry and government agencies through a regular project newsletter.

Activity 6

The preference is that two scholarships besought, probably M Phil, one for storage and one for disease-related R&D. Alternatively, graduate research assistants may be employed who can at the same time enrol in a postgraduate course at UAF.

6.3.2 Objective 2: Market research

Aim To assess market prospects and formulate a development

strategy for export and domestic marketing of mangoes. Relevant ASLP Scoping Study Objective (Objective 2): To identify present market needs and likely future opportunities for Pakistan mangoes, using this information to inform the analysis of existing supply chains and the development of improved supply chain management systems and practices.

1. R&D activities

The desired outcomes from these activities are:

1. To identify and evaluate the present domestic market performance of Pakistan mangoes

2. To identify and evaluate the present export market performance of Pakistan fresh mangoes

3. To identify and evaluate future export market performance of Pakistan fresh and processed mangoes

Activities

Activity 1

The first activity is to undertake research in existing domestic and export (Dubai, UK, Singapore) markets to document present performance levels against ideal standards identified by a range of participants in those markets, including consumers.

Activity 2

The second activity is to carry out desktop research to identify a list of potential markets or market segments not presently targeted. In-market research will be carried out in highest potential markets for fresh and for processed product. If results are positive, market entry strategies will be proposed.

Activity 3

This activity will involve a case study of a market which the Pakistan mango industry could use as a successful model of market-focused development, eg. Mexico, Peru or Thailand.

2. Capacity building and training activities

Activity 1

As noted above, the initial activity is to undertake a hands-on working case study of an Australian export mango supply chain, eg. Australia to Singapore. Members of this case study group will be the members of the demonstration supply chains plus key R&D contributors from supporting agencies such as PHDEB and UAF. This is both an R&D and capacity building activity.

Activity 2

It is proposed that two scholarships be sought (probably M Phil), one for fresh product market research and one for processed product marketing research, co- supervised between UAF and UQ. Alternatively, these two could be collapsed into one, supported by a research assistant.

Activity 3

Training of extension workers will take place by their on-going involvement in project action learning activities, supported by specialist workshops where necessary. Activity 4

Marketing training of participants in demonstration supply chains will be on-going, involving action learning approaches.

Activity 5

Results will be made available to the wider industry and government agencies through a regular project newsletter.

6.3.3 Objective 3: Developing demonstration supply chains

Aim To develop model supply chains for domestic and export

marketing of mangoes

Relevant ASLP Scoping Study Objective (Objective 3): To work with selected mango supply chains so that they can demonstrate to the rest of the industry the impact of improved supply chain management on competitiveness, with a particular focus on the economic well-being of smallholder producers.

1. R&D activities

The desired outcomes from these activities are:

1. To identify factors unique to the Pakistan situation that will influence the adaptation of supply chain management approaches to local conditions

2. To develop three demonstration supply chains as vehicles for improved supply chain management systems and practices

Activities

Activity 1

The initial R&D activity will focus on determining the specific political, social, economic or environmental factors that may impact on the application of supply chain management principles in the Pakistani mango industry.

Activity 2

The main R&D activity will revolve round the initiation and development of three demonstration chains. The first stage in this process will involve potential members of these chains, plus personnel from supporting agencies, ‘walking an Australian mango chain’ from consumers and retailers in Singapore back to on-farm harvesting in Australia. The purpose of this activity is to raise the level of understanding among participants of the issues associated with being involved in a more closely aligned and integrated chain structure that is market focused. This is both an R&D and capacity building activity. The second stage of the chain development process will involve detailed activities associated with each of the three chains that are designed to

promote better alignment and cooperation among chain partners. These activities will be guided by results from the market research and quality improvement objectives.

Activity 3

The final element of this project is a comparative study of the three case study mango chains initiated under the ASLP. Research may also include a case study of a

successful mango exporting country such as Mexico or Peru. This activity would be undertaken by a PhD scholar. The outcomes would be applicable to similar projects being undertaken in other agricultural sectors such as citrus and dairy. In addition this research would add to the understanding of processes involved in the application of supply chain management principles in the agribusiness sectors of developing countries.

2. Capacity building and training activities

Activity 1

As noted above, the initial activity is to undertake a hands-on working case study of an Australian export mango supply chain, eg. Australia to Singapore. Members of this case study group will be the members of the demonstration supply chains plus key R&D contributors from supporting agencies such as PHDEB and UAF. This is both an R&D and capacity building activity.

Activity 2

It is proposed that a PhD scholarship be offered to study the supply chain formation and performance improvement process, jointly supervised by UQ and UAF.

Activity 3

Capacity building of a UAF agribusiness staff member will take place by involvement in all activities of objective 3.

Activity 4

Training of extension workers will take place by their on-going involvement in project action learning activities, supported by specialist workshops where necessary. Activity 5

Training of participants in demonstration supply chains will be on-going, involving action learning approaches.

Activity 6

Results will be made available to the wider industry and government agencies through a regular project newsletter.

6.3.4 Cross-cutting project capacity building and training activities

1. Project development officer (Pakistan)

Apart from specific activities associated with each of the three objectives, it is proposed to employ a full-time Project Development Officer in Pakistan. This would be a young graduate with a few years experience, whose role would be to ensure day to day management of project activities under the guidance of the research team, supported by appropriate training.

2. Project research officer (Australia)

To manage the complexity, heavy workload and time pressures associated with this project, it will be necessary to employ a full time research officer to support the team leader and team members in Australia, and the development officer in Pakistan. This

person will be expected to spend extended periods in Pakistan; act as point of contact, mentor and support for the Pakistani project development officer; become involved in training and capacity building, especially for the demonstration supply chains; carry out day to day project administration in Australia, and undertake some of the research such as market research.