There are areas recommended for future academic interrogation based on the reviewed literature, the analysis of data and the conclusions of this study. Firstly, there is a need to further investigate the link between improved supply chain responsiveness and sustainable competitive advantage in the wet milling industry as the study did not completely engage with this aspect. The study reveals that the major factor for competitive advantage of company GSC is the fact that it is the only player in the South African market. This precludes the study from an understanding of other critical competitive advantage factors within this context and therefore leaves some components that could be the subject of further investigation.
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APPENDIX A: INTERNAL PERSPECTIVES SURVEY
UNIVERSITY OF JOHANNESBURG
01 October 2015
Dear Sir/Madam
My name is Onicca Mailula. I am currently studying towards a Masters in Commerce specialising in Supply Chain at the University of Johannesburg. In fulfilment of the requirements for a minor dissertation I am required to undertake a research project. My topic is on supply chain responsiveness and how it can impact sustainable competitive advantage for an organisation. The results for this research will also be used internally in company GSC to gauge customer perception and the drivers for responsiveness. This study will provide valuable insights on improving our interaction and service to our customers.
To this end, you are requested to complete the attached questionnaire. It should not take more than 10 minutes of your time.
Please do not enter your name or contact details on the questionnaire as it is anonymous thus assuring confidentiality. Completion of the questionnaire is voluntary and all information gathered will be confidential.
Should you have any queries regarding the questionnaire, kindly contact me at 083 235 6468 or email [email protected].
Kindly email the completed questionnaire by no later than 30th October 2015.
Yours sincerely,
Internal survey for supply chain responsiveness
The results for this research will also be used internally in company GSC to gauge internal perception and the drivers for responsiveness. This study will provide valuable insights on improving our interaction and service to our customers.
Section A
The following questions are aimed at understanding your views regarding supply chain responsiveness.
1) What is your department or area of work?
a) Sales and Marketing 1
b) Wet milling 2
c) Refining 3
d) Starch and Coproducts 4
e) Materials and Logistics 5
f) Other (Please specify) 6
2) How long have you worked for GSC
a) 1 year or less 1
b) 2 to 5 years 2
c) 6 to 10 years 3
d) 11 to 15 years 4
e) More than 15 years 5
3) Which of the following definition best describes supply chain responsiveness?
1 2 3 4 5
Disagree Strongly Disagree Neutral Agree Strongly Agree
a) The ability to respond and adapt time- effectively based on the ability to read and understand actual market signals
b) The ability to plan and control the flow of materials through a sequence of supply chain processes in order to
meet end customer buying behaviour c) The firm’s ability to respond in a timely
manner to the needs and wants of its customers
d) The ability of the manufacturing system or organization to respond to customer requests in the marketplace
e) Ability to efficiently change operating states in response to uncertain and changing demands placed upon it
4) In your view, what is supply chain responsiveness for GSC? 1 2 3 4 5 Disagree Strongly Disagree Neutral Agree Strongly Agree a) Supply chain responsiveness for GSC is an ability to offer the required product.
b) Supply chain responsiveness for GSC is an ability to flexible to customer needs.
c) Supply chain responsiveness for GSC is an ability to respond in a timely manner to customer needs
5) Which of the following attributes will improve GSC’s supply chain responsiveness? 1 2 3 4 5 Disagree Strongly Disagree Neutral Agree Strongly Agree a) Improved technical capability
b) Improved production reliability
c) Improved product quality
d) Improved supply chain processes
6) Which of the following attributes will make GSC responsive? 1 2 3 4 5 Disagree Strongly Disagree Neutral Agree Strongly Agree a) Flexibility - ability to change orders