NORMAS GENERALES DE SEGURIDAD Y SALUD. DISPOSICIONES MÍNIMAS

Several limitations of this study provide fruitful avenues for further research. The findings of this study are limited to the shopping center under exploration and aren’t therefore generalizable to other contexts. However, similar kinds of studies from other shopping centers could create interesting insights into the factors affecting value alignment. One of the key limitations of this study relate to the point of time. As value alignment is an aspect, which is continuously changing it would be important to conduct a longitudinal study where its development could be encountered. This

could mean for example exploring how value perceptions of tenants change over time as dialogue is facilitated and they are incorporated to develop the mobile service. Alternatively, value alignment could be explored before and after adopting a shopping center mobile service, and comparing results how perceptions change.

Secondly, one of the key limitations of this study related to the lack of data about end users’ value perceptions. In future studies end customers’ perceptions could be compared to other stakeholders. This would provide a more holistic view about value alignment of the shopping center service system. If the mobile service prototype would already exist, user experimentations and field studies could also give more concrete value-in-use data to explore value alignment.

Finally, one limitation of this study relates to addressing different stakeholders views at the same time. One research method, which would bring interesting insight into value alignment, would be focus groups. Each focus group could include people from end customers, tenants and shopping center manager. This would provide a fruitful context to explore how interaction between different stakeholders affects value perceptions. This kind of method could further provide rich insight into how different conflicting aspects would be resolved within a group situation.

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Appendices