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2.2 TURISMO Y CONSERVACIÓN

2.2.5 Patrimonio cultural y natural

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location:

Barcelona, spain

number of students:

180

25%

of esaDe students are net impact members

77%

of those members are active

number of survey respondents: 27

GolD Net imPAct chAPter

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The ESADE MBA offers a robust curriculum that in- corporates its strengths in entrepreneurship, innovation, and social responsibility with a diverse and collaborative student body. Within the program’s curriculum, students engage in discussions, debates, and projects in courses that focus on CSR themes. Together with the Consult- ing Club, ESADE’s Net Impact chapter organizes a case competition that forms part of the curriculum, where all first-year students analyze a prominent company and the integration of sustainability into its core business strategy. The initiative takes place in the fall and aims to provide competition practice while also preparing students to un- derstand the importance of evaluating the social and envi- ronmental impact of business decisions.

Students in the ESADE MBA program also benefit from the university’s Institute for Social Innovation (ISI) and Entrepreneurship Institute. ESADE’s ISI is respon- sible for producing cutting-edge research and training programs for leaders in the nonprofit sector. The institute houses some of the brightest and most highly-published thought leaders in the field and brings together organi- zations from across Europe for knowledge sharing at its

annual conference. Students enjoy opportunities to take classes from professors in the institute, as well as engage with them during panels, workshops, and discussions held on campus. The ISI also attracts people and organizations to campus, such as leading author on sustainability man- agement Michael Russo and nonprofit Oxfam Interna- tional. The Entrepreneurship Institute also offers resources to students interested in creating social and environmental impact, including professors and alumni with experience in social entrepreneurship. As an example, Entrepreneur- ship Institute Director Luisa Alemany offered ESADE Net Impact students an exclusive seminar on how socially- driven startups can tap into resources from philanthropic venture capital firms to grow their enterprise.

sample courses

Global Context of Management Business and Environment Social Entrepreneurship

Managing CSR: From Theory to Practice

Program’s strengths:

1. Corporate responsibility

2. social entrepreneurship

3. environmental sustainability

44%

are satisfied with the number of courses offered that include social or environmental issues

67%

are satisfied with the faculty emphasis on

84 Business as UNusual: THe sTudenT guide To graduaTe programs 2011

esADe UNiversity, continued

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2011 started with “Social Entrepreneurship Month.” This month-long event included educational seminars, guest speakers, and a case competition. It brought togeth- er Net Impact members, the greater student body, faculty members, the Barcelona community, and other MBA pro- grams.

The Net Impact Club also hosted several career-orient- ed events, including company presentations, interview and résumé tips, career fair preparation, and recruiting case study discussions.

In May 2011, several ESADE clubs collaborated to or- ganize a one-day conference on emerging markets. The conference discussed trends, opportunities, and challenges in emerging markets, with specific panels on finance, op- erations, and CSR. Net Impact has attracted top panelists to discuss the challenges of pursuing the triple bottom line concept and shared value. The Net Impact chapter contin- ues to collaborate on joint events with other clubs includ- ing the Emerging Markets and Entrepreneurship club, and marketing, finance, operations, and consulting clubs.

Net Impact offers both pro bono nonprofit consulting and a Service Corps program (skills-based volunteer proj- ects for nonprofits). Escolas Emprendedores allows stu- dents to teach a basic business class to local high school

students in Barcelona. The course aims to introduce en- trepreneurship and sharpen English language skills. Net Impact members are also developing a business plan to launch a business school program in the Democratic Re- public of Congo.

As much of ESADE’s curriculum is concerned with environmental and social issues, much of the wider stu- dent body is interested in learning about Net Impact. Spe- cifically, there is significant positive interest and feedback around the Net Impact sessions in which professors apply learning from class—such as strategy and finance—to a social sector context. These sessions draw large audiences, with many people outside of Net Impact in attendance who wanted to go beyond the “typical” applications of these teachings.

The chapter has also seen a very positive student uptake in Net Impact-orientated case competitions and service learning or consulting projects. Many students—both club members and non-members—are interested in ap- plying what they have learned in the MBA program to a “real life” scenario, whether that be competing in a case competition with a social focus or creating a business plan for a social entrepreneur.

activity of net impact

compared to other clubs:

one of the most active

74%

are satisfied with the extracurricular offerings around social/environmental issues

78%

agree that the student body is committed to social/environmental issues

: : : : : : : : : : : Career servICes & alumnI : : :

ESADE Career Services has a foundation in career preparation for a positive impact and continues to improve access to Net Impact-related career resources each year.

While there are a variety of Career Service team mem- bers who work with social and environmental organiza- tions from around the world, there is also a key contact in Career Services who supports the Net Impact Club’s Career Service VP. ESADE has relationships with orga- nizations ranging from international development work to international health to social entrepreneurs to multina- tional corporations with CSR teams. Currently, the most- accessed student resources include company visits and internship/full-time job postings in the Career Services newsletter, Career Service portal, and Net Impact News- letter. Looking toward the future, ESADE continues to expand Net Impact-related career information into larger

events such as career fairs, building on the presence of in- ternational organizations that currently attend.

In the last couple of years, Career Services has begun partnering with larger NGOs to create student events that help build awareness around Net Impact organizations and future career possibilities. These events have included conferences about access housing, case discussions about health access, and integrated social entrepreneurship/con-

Prominent Alumni

luke miller (2009) – Co-Founder & CEO, Offset Options Zev lowe (2009) - Director of Research, Worldreader megan le (2009) – Program Assistant, PATH

Jeremie fosse (2009) - Director, Global Eco Forum colin mcelwee (1996) – Co-Founder & Managing Director,