5. Din´ amica de las correlaciones entre el sistema y el entorno 73
5.3. Redundancia en el movimiento Browniano cu´antico
If fiesta is participation in primordial time – the collectivity literally shares out among its members, like sacred bread, the date being commemorated – craftsmanship is a sort of fiesta of the object:
it transforms a utensil into a sign of participation. Octavio Paz, (1987: 60)
Winner of a Nobel prize for literature, Mexican writer and poet Octavio Paz celebrates the object and the craftsmanship as a participatory process. He likens the materiality of artefacts to powerful legal, economic and religious values (1978). ‘Craftsmanship is a sign that expresses society not as work (technique) or as a symbol (art, religion) but as a shared physical life’, in which a sense of identity, solidarity and ownership unites people (Paz, 1987: 59). He sees craftsmanship as a strong sign of community. He contrasts design and craftsmanship, in which he discusses the meaning of beauty for the mass-‐produced objects of design in relation to the individual and collective manifestation of the artefacts if craftsmanship produced by local community. He sees the work of local communities as a repository of values, embedding the meaning of the place, the people, their traditions and their views. In contrast, but not in a negative
sense, his view of the beauty of the design was linked to an ‘invisibility’ of the form and function of the objects (1987, 59).
These ideas lead this chapter into a discussion of the encounter between designers and artisan producers. They bring in the contrast between mass production and local production in two parallel ways, where design and craftsmanship does not meet or mix. Paz brings the sense of meaning and distinction of the local artefacts and the personal character that is transmitted through its physicality (Paz, 1987: 57).
So, what is achieved by an encounter between these two approaches to materials and artefacts? Philosopher Paul Carter (2004:11) asks what collaboration between two different creative practices does to the social, economic, political and environmental debates. Firstly, it is necessary to define who the designers and the artisan producers of this thesis are.
4.2.1 Artisan producer and producer community
Artisan producer is a term that I borrow from Littrell and Dickson (2010) to refer to artisans and producers who are producers of materials and/or local makers – whether traditional or not – who are linked to each other through their cultural practices, materials, tools and the place they live in. This shared context is what I call a producer community. It embeds the sense of community celebrated by Paz (1987), which defines identity, a sense of belonging and participation, and is closely related to wellbeing.
4.2.2 Design and designer
Design professionals need to understand the nature of design knowledge and its concepts, in an era when relations between power and knowledge are changing. (Verran, 2009:15)
The word ‘design’ is interpreted and applied in different ways. To start with, design is considered as an innate human capacity to prefigure and intervene in the material world, associated with the artefacts that constitute our visual and material cultures, and the aesthetic and functional characteristics of objects (Chick and Micklethwaite, 2011: 17; Fry, 2008: 2; Papanek, 1984). This ability became institutionalized as a disciplinary field and a profession primarily related to mass production and attentive to the demands of the industry through a process of planning, prototyping and realizing. This understanding of the roles of professional designers has changed and expanded. For example, from creators to co-‐creators and participants (Spark, 2012;
Sanders,2006; Fuad-‐Luke, 2010), from products to services (Manzini, 2015; Kimbell, 2009) and from attending the interests of the industry to meet the needs of individual people in society (Grout, 2013). According to design Historian Penny Sparke (2012), the end of the twentieth century marked a new era for design, driven by a more holistic awareness of the processes, as well as by ‘a radical reassessment of the social, cultural and economic roles of design, permeating theorists, practitioners, educators and the business sector’ (Sparke 2012: 180-‐181). The change in focus from designing products to designing processes, strategies, interactions and actions leads to the insight that there are many outcomes and implications in the design process, that it is multiple and can be shared. This study emphasizes this approach to design and intends to
contribute to an enhancement of the capabilities of professional designers to act more holistically and in the flow of the interactions, as suggested by Grout (2013).
4.2.3 On the complexity of design and the designers’ roles
Two definitions of how design and designers operate proposed by design researcher Lucy Kimbell (2012) embrace the complexity of design processes. Kimbell suggests a comprehensive view of design through two mutually structured ways: ‘design-‐as-‐
practice’ and ‘designs-‐in-‐practice’. The first, design-‐as-‐practice, considers the both embodied ways in which the designer acts, and the ‘set of material and discursive practices which are enacted during design activity’, which includes artefacts that are used and created in the design process (2012: 135). The second concept, designs-‐in-‐
practice, comprises the plurality of the activity, arising from the understanding that design is never complete and never discrete. The concept considers the endless nature of the design process, even when the product has been handed over to the end user.
‘Through the engagement with a product or service over time and place, the user or stakeholder continues to be involved in constituting what design is’ (Kimbell,
2012:135). The concepts of design-‐as-‐practice and designs-‐in-‐practice eliminate the reductionist idea of design as a problem-‐solving activity by attempting to identify the processes, elements and actors that are integral to the practice. This notion of designs-‐
in-‐practice, which is a relational, interactive process, resonates with the Activity Theory (Engeström, 2001) presented in Chapter 5, and which goes on to become a central part of this thesis, exploring the relationships mediated by artefacts (tools, objects, products).
Kimbell’s dual definition of design as both design-‐as-‐practice and designs-‐in-‐practice adds a broader understanding to this process, which continues beyond time and the artefacts. Collaboration and co-‐creation through the artefacts and their productive process leave a legacy (Behar, 2011) that is transformed throughout time. Design is a continuum that exists through the designer but is also independent of the designer; it is related to the materiality of the artefacts and the consequences for all concerned, from the producers and users to the natural environment and the network involved (Kimbell, 2012; Carter, 2004). The complexity of the processes involving designers and community members comprise many factors, elements and people.
For Manzini, the cross-‐practices and networked relationships (or coalition) involved in social innovation processes outline two overarching roles for the designer (Manzini, 2015:52): the first, to trigger social innovation by ‘introducing ideas and visions to feed and orient coalition’; the second, to facilitate people’s participation in the network of relations by making the best of their skills and develop new ones. In this, designers can mediate relationships within the network of relations, facilitating access to markets and promoting broader collaborations. Within this framework of social change and sustainability, design becomes an open-‐ended process which is continuous, spread among the parties involved, dialogical, collaborative and mutable (Manzini, 2015;
Kimbell, 2012). Thus, the design process exists independently of the designer, but is
‘distributed across a number of different people and artefacts that together enact designing and designs’ (Kimbell, 2012: 132). Within this network, Russ (2010:102) suggests a leadership role for the designer, not in a controlling sense but in the need
for the profession to orchestrate connections that integrate labour, production methods, materials, actions and strategy for the realization of a project.
Kimbell (2012: 135) considers that design-‐as-‐practice and design-‐in-‐practice opens design practice to other professionals, organizations, communities and users, who are thus considered participants in the design process. This idea enriches the
understanding of design as a process of multiple collaborations that involves a broader network of relations in which diverse backgrounds, voices and roles participate in the realization of collective and individual agendas. The definitions and considerations of the roles of the designer and the complexity of the design process lead to the
perception of the designer as a multifaceted professional who participates in a complex networks of relations that encompass clients, institutions, communities, cooperatives, producers, industry, and everyday situations in which design emerges – in fashion, crafts, and products, among others.