REFERENTS TEMÀTICS I CONCEPTUALS

SWOT analysis means the analysis of internal and external environment.

Internal environment refers towards the strengths and weaknesses of an organization while external environment refers towards the opportunities and threats. We conducted the SWOT analysis of NBC which is given below…

Strengths

Good strategy adoption

The strategies related production and supply of their product are really admirable and these strategies play a vital role in capturing the market share.

Customer Positioning

Pepsi Co. creates its good reputation in the market as compare to other brands and consumers positioning is high.

Experienced Staff

Pepsi Co. has well experienced, competent and committed staff in marketing department with high marketing skills and because of this advantage they are grasping the high market share.

Focus on Differentiation

Differentiation is a tool which plays a vital role for success in the competition and NBC always prefer to be different from its competitors.

Revenue Growth

Their domestic organization achieved revenue growth from a healthy pricing environment, strong field execution, and effective innovation as their diet, water and flavor portfolios partially compensate a continued shift away from their Pepsi trademark.

Revenue growth and cost management offset a relatively more volatile raw material cost environment. The profitability of their international business

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continued to improve and it has become a more significant contributor to their performance.

Sponsorship

To increase its popularity and awareness among people the Pepsi sponsors cricket matches which plays a vital role in its promotions.

Strong Distributors

Pepsi Co. search strong, experienced, devoted and loyal people. Basic requirement of them is financially strong people, devoted with product, loyal with company and involve in their business.

Weaknesses

No Proper Infrastructure

There is no proper structure within the organization like work space problems etc due to which employees got exhausted.

Low Wage Rate

Low wages for the employees and the other staff with respect to their main competitor Coke.

Conflict Management

There are so many conflicts and use of politics inside the organization but management is not taking any serious actions about it.

Fewer Incentives

NBC offer fewer incentives with respect to the Coke to their retailers and distributors.

High Rate of Discrepancy

Production is good but the have high rate of problems in filling such as maintenance of level of liquid in filling etc.

Opportunities

Innovation or Cost Reduction Edge

Pepsi Co. has the opportunity of getting more satisfaction of the customer by offering the lower cost products in comparison with its competitors or by providing the high quality, innovative products to its customer as well as the by the quick responsiveness.

Strategic Planning for Customer Satisfaction

Pepsi Cola strives to create value for their consumers, customers, bottlers and the community. They believe their success depends on their ability to satisfy their beverage consumption demands and their ability to add value for their customers.

Nevertheless, attaining efficiency, quality, innovation, and responsiveness to customers requires a strategic plan.

Opportunity of Penetration

Pepsi Co.’s brands are moving in more than 200 countries. Pepsi Co. has the opportunity to expand its products in the countries where it is not performing its functions as well as by providing the high quality product to the existing customer to retain them.

Opportunity to Attract By Incentives

As Pepsi is a well known brand in all over the Pakistan so it also has the opportunity to create its value and to attract the customer by offering extra incentives to the retailers and specially consumers.

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Threats

Existing Competitor’s Management

Pepsi Co. has the threat of its competitor which is putting its best to get the maximum customer satisfaction and to maximize its profits by its active and keen management.

New Entrance

It is also facing the threats of newly introduced beverages in the market such as Gourmet, Amrat and Fizz etc. They are capturing market share up to their best which is not in the favor of Pepsi Co.

Suggestions

➢ Management is not participative because of the group think, their own priorities and politics within the NBC. The company should use the participative management system and eliminate the other factors by having a strong and proper check in order to increase the job satisfaction level of employees.

➢ Company management has to put its all efforts to change the prevailing culture of the Co.

to avoid the mentioned problems such as group think, favoritism, politics etc.

➢ Employees’ turnover rate is very high in the organization. Management should take effective actions to reduce it.

➢ Latest reorganizing efforts are necessary to make it cost effective also to meet the current needs of modern environment.

➢ To attract the customer in the future, NBC have to make extensive efforts by offering extra incentives to retailers and consumers.

➢ The infrastructure of the company is another thing which needs to be improved which should provide a relaxed working environment to the labor and other staff.

➢ The procedure of taking services from the company must be made easier and straight forward not involving long difficult procedure for simple tasks.

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Conclusion

After going through the whole period of internship as an internee I’ve observed so many professional activities and learnt as well. This report is basically is a brief explanation of the activities I’ve observed and learnt from the NBC. NBC is a professional organization with very cooperative staff which really helps the internees and newly entered employees to make them aware about the organization. As I mentioned earlier in this report about department where I’ve done my internship and staff with whose kind cooperation I’ve seen the practical implementation of the bookish knowledge. I also learn that how to perform the duties in the meaningful ways by accomplishing my assignments given by the concerning departments heads and their executives.

They were also there to guide me in the ambiguities.

Market and Research Department where I spent one week is a memorable time where Ass.

Manager Marketing Services Mr. Mahmood Ahmed really gave us a tough time about preparing an analysis based presentation regarding competition among Pepsi, Coke and other soft drink brands.

Similarly in the Production Dept. we learnt that how the raw material including water, syrup and sugar are mixed. We also assigned an assignment about calculating the time of an empty from shipping department to the production until it is not ready to use by the consumer (filling time).

And then in the Post Mix and Sales & Marketing departments assigned us the preparation of reports about these departments after giving us the relevant information about these. These reports are dispatched in this report.

Overall I am very satisfied with my internship in Pepsi because now I really have some knowledge about the practical field and experience as well.

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