REGLAMENTO SUSTITUTIVO DEL REGLAMENTO AMBIENTAL PARA OPERACIONES HIDROCARBURÍFERAS, DECRETO EJECUTIVO 1215

The primary thing for any online marketing is to advertise the brand on the search engines. Search engine has become the most conservative medium for the searchers.

Whenever people hear about a particular Product they will first go to the search engine for the details of that particular product because it is difficult to remember the website of each and every brand. So it is very important for the companies to keep its brand visibility in most of the search engines.

Speciality Bread is a premium product, which is targeted mainly to the corporate, and the young people in the age group between 25 to 50 years. Researchers have shown that youngsters are the most confident and enthusiastic users who cannot live without search engines. Here is the survey carried out by an Internet company which shows the proportionate usage of Internet in these age groups

Qualities/age

<30 yrs 30-49 yrs 50-60 yrs >65 yrs

Use search

searchers 53 51 37 29 Always find

results

22 16 13 9

Mostly important searches

36 27 23 17

Trust engines

72 68 65 66

Paid results OK

74 71 69 60

Table: Internet usage at different age groups

Search engines offer users vast and impressive amounts of information, available with a speed and convenience few people could have imagined one decade ago. Their capabilities are expanding practically by the day. Today’s Internet users are very positive about what search engines already do, and they feel good about their

experiences when searching the Internet. They say they are comfortable and confident as searchers and are satisfied with the results they find. They trust search engines to be fair and unbiased in returning results. Furthermore, searchers largely don’t notice or understand or discern the different kinds of search results that are being served up to them

These are the different search engines available with the proportion of their usage

Figure 18: Search engine usage by the internet users

It clearly shows that Google has the maximum visibility among the other search engines. So this is the order for the search engine for product’ has to look depending on the financial constraint.

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Online Directory

An online directory is a specialized listing consisting predominantly of information about businesses. Online directory is the list of suppliers of a specific product or service. Many of the corporate houses and companies reach these directories for the raw material, semi-finished and finished products. These online directories earn a significant amount of business.

The online directory provides website link and information for everything form shipping to real estate, property and dating website to recruitment website

Blog

A blog (web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) are part of a wider network of social media.

A blog can be private, or blog can be used for business purposes. Blogs, either used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs. Blogs are great marketing, monitoring, conversing and learning tools that should be taken advantage of by individuals and businesses everywhere. Some institutions see blogging as a means of "getting around the filter" and pushing messages directly to the public. For some businesses blogs have become “news sources,” publishing stories like newspapers, radio stations and TV stations.

Three or four years ago, there was no such thing as a “blog;” but today blogs have become very influential components of the Internet, and their importance is growing exponentially. The word “blog” is a shortened form of “web log,” and it stands for a web site that keeps a log (much like a diary) of people’s thoughts, their actions, and their reactions to other people’s thoughts and actions. Today, there are millions of blogs on the Internet.

It has been discovered that blogs, among other things, are taking the field of public relations into the future. They are a necessary feature in the progression of

businesses. Blogs are growing in popularity; however, some businesses are still reluctant to join the millions of blogs already in existence.

In an article on PRWeek.com, the importance of blogs is stressed. The reasoning behind blogs as well as blogging ethics is also stated. There are a huge number of blogs already in existence throughout the world. The article states, “A July 2005 study by real-time blog search engine Technorati and Pew Research found that there are approximately 14 million blogs in existence, 32 million people reading blogs, and some 38,000 blogs created daily.” The article goes on to mention the importance of PR practitioners using blogs,