Card marketing is simply handing out the cards we’ve already mentioned repeatedly, along with an invitation to visit your website and take the FREE TOUR. Opening the door with a simple conversation and a card with your web address on it may seem too easy, but it is the kickoff to a system that will improve your closing rate and greatly reduce the time you spend in your recruiting and business-building efforts.
Don’t be fooled by the simplicity of this approach. In fact, the magic of this marketing system lies in its simplicity. Before you’re done reading this book, you’ll be asking yourself, “Why didn’t someone come up with this a long time ago?”
Card marketing employs this simple system:
1.) Hand out your cards.
2.) Invite people to go to your website and take the FREE TOUR.
3.) Follow up with those who are willing and wanting—
those who leave their information.
4.) Close them or move on to the next person.
5.) Help those who jump on board learn the system.
6.) Repeat again and again.
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This approach beats asking people to attend a meeting and being told no. It also overcomes the obstacle of scheduling conflicts people may have with meeting times. It’s convenient, it’s no-pressure, and it works! Again, we’re not saying there’s no place for meetings in the process. There is. Once someone has been to your website, taken your FREE TOUR, and decided they are interested, they will want to attend meetings to get ongoing training, meet others in the business, and get the kind of support that is best given in person.
Go right now to www.KenForrest.com or www.
RodgerSmith.com and take the “Card Marketing” training course. Seriously, put down this book and do it. It’s just a few minutes long and you’ll see exactly how this powerful tool works.
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Your time is strictly limited, as is everyone’s. Your resources are limited, too. So employing the best possible marketing tech-niques in your business is of utmost importance. Because of this, we’re going to focus on card marketing as the primary lead generator for your MLM Internet business. With that said, we want to point out that any way you can get people to your website will enhance your business. Card marketing works best for the vast majority of people. That’s why we’re focusing on it. But you can use DVDs, email, print advertisements, flyers, trade shows, home parties, vehicle wraps, or any other method you choose to get people to your website. We’re not saying in any way that these methods can’t work. They can, and they do.
Rodger used all of these methods and tools to build his XanGo organization. You’re going to find the tools that work for you in your specific situation. The same will be true of the people you
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recruit into your organization. You should use all the tools you can as they make sense for you. Most of them are just not as duplicatable as our card marketing system, making this system the perfect foundation for everyone’s marketing efforts.
It’s very important that you complete Step #2, ordering your cards, because you’re going to be using those cards every day. Here’s a method that will make card marketing work for anyone:
Every day when you leave your house, take at least five marketing cards with you. Promise yourself you won’t come home until you’ve properly placed at least these five cards. Notice we said “placed” five cards. There’s a reason we use this word.
You need to talk to the prospect eye-to-eye and tell him about your experience with your business. Then invite him to visit your website to take the short FREE TOUR to learn more about your business and hand one of your cards to him. This is card placement. If you simply leave a small stack of cards somewhere or stick them under windshield wipers at the mall parking lot, you’re not marketing effectively. Distribution in this manner does not constitute placement. This is called littering.
So can a business card really make you rich? Perhaps they won’t make you rich by themselves, but as part of a marketing system used over time—consistently—to turn prospects into willing and wanting leads, who then become distributors them-selves, who then get the same system you have, along with all the attendant tools, and start handing out cards—just like you did—who then get more customers and distributors…well, you get the picture. This approach and system can make you rich over time if you don’t give up! As you stick with your endeavor, your skills in generating interest in the minds of otherswill increase.
You’ll find it easier to get people to your website because you’ve
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honed your story and identified the hot buttons you can effec-tively push as you talk with people. Your belief in yourself will increase, which will come across to others as confidence and success. These elements make the system work just that much better for you.
First of all, as you’ve already read, you need your website (the right website). Business cards—or marketing cards—are useless without your website in place. And having your website in place is worthless without your cards. You’ve got to have both!
They work very closely with each other and create a synergy that simply cannot be attained without having both.
Once you’ve visited with someone and given him your card, and he has visited your website, he will receive not only a follow-up from you, but a series of professionally prepared emails that help him get the information he needs and make him feel that you are being attentive to him, even though the system is automated. Along with these emails, you need to be persistent in your follow-up contacts. While the system we’ve created is powerful and highly automated, there is still a need for effort on your part. There is no substitute for good old-fash-ioned persistence. The difference here is that you’ll be persisting in a tasteful manner that will not make you look desperate or unprofessional. Done right, you can approach all your friends, family members, and associates without becoming a member of the NFL league (that’s “No Friends Left”).
Here are a few examples of just how card marketing is executed. Your approach will differ slightly based on the interest and needs of the person you’re talking to. In each case, you hand your card to the person (which, as you’ll recall, only has your name, company name, and web address on it). Then you’ll say:
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“Are you interested in making money on the Internet? Go to my website, take the FREE TOUR, and let me know what you think.”
Or,
“If you’re interested in discovering more about the most incredible product you’ve ever heard of, go to my website and take the FREE TOUR, then let me know what you think.”
Or perhaps,
“Do you make all the money you want to make? If not, go to my website, take the FREE TOUR, then tell me what you think.”
Your choice of approaches will depend on whether you feel the person will be more interested in starting a new business, making more money, or using the product or products you have to offer. The signs you need to see to make this determina-tion will usually surface during a casual conversadetermina-tion if you pay attention.
Remember, you don’t want to share too much information with your prospect. Getting into a conversation that leads to the person dredging up preconceived ideas about multi-level marketing or other such roadblocks may destroy an opportunity that would come to fruition if you could simply get the person to your website. Remember, you are an Internet Entrepreneur, not an MLM salesman! The system has been created and proven by the best of the best in the industry. It works for us. Let it work for you, too! This is truly one of the rare situations where doing less will actually bring you more.
If people want to fish information out of you, continue in your persistence in getting them to your website. Tell them you’ll gladly discuss anything they want after they’ve gone through the FREE TOUR if they are still interested at that point. By doing
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this you are already selling them without them even knowing it. Once they see how the system works, they’ll realize they don’t need any special knowledge to make this business work for them. This is not an I-know-everything-and-you-need-to-be-as-smart-as-me-to-do-this-business business. It’s simple! As your prospects talk with other people, they need to believe that they can do exactly what you did when you introduced them to the business opportunity. Sticking to the system will ensure this. Use your website to educate. Use the system. Close your mouth!
The fact that you only have the company name, your name, and your web address on your card will create curiosity and drive a large percentage of the people you talk to to your website. If someone really wants your phone number, let them know it’s on every page of your website. Get people to your website. Let your Internet website do the hard work of sorting through people to find the willing and wanting. It works! Trust the system and realize that you are perpetuating a duplicatable approach that will bring the same kind of success to your distributors that it has brought to you. The beauty of this approach lies in its simplicity. So keep it simple.
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