attendance includes tuition, tool kits, and books. Payments are due on the first of each month and are made to Unisa, a private company contracted by Westwood College to help students meet their educational goals.
If eligible, the APEX financing may be applied for on an annual basis following the application of all financial aid. All charges are due by the 14th day of the term unless other fi nancial arrangements are made. If the student and the college agree to an installment payment plan to pay any balances due, an APEX Educational Services Installment Payment Agreement must be executed and will become a part of the student’s enrollment agreement. 2011–12 A C ADEMIC C A T ALOG • C ALI FORN IA\C OLORADO\GEOR GIA\VI R GI N IA
BUS500 PROFESSIONAL COMMUNICATION
4.5 CREDIT HOURS/45 LECTURE HOURS
Professional Communication focuses on developing the business communication skills required for professional success, including e-mail, reports, and professional presentations. Logical communication structure, use of information, critical thinking and correct application of writing conventions are emphasized. Upon successful completion of this course, students will gain confi dence in their abilities to critically examine business issues and effectively present their thinking.
BUS501 QUANTITATIVE BUSINESS ANALYSIS
4.5 CREDIT HOURS/45 LECTURE HOURS
This course provides a quantitative foundation for MBA students, introducing them to the fundamentals of fi nance, accounting, and the quantitative representation of business issues. Students will focus on ways accounting principles are used in business operations and learn about financial statements, including assets, liabilities and equity. They will be introduced to basic fi nancial concepts such as the time value of money, asset valuation, and risk and return. The course includes a review of statistical analysis and graphic representation of business data, including histograms, pie charts, distributions, and regression, supported by the application of industry standard spreadsheet software.
FIN501 ADVANCED MANAGERIAL FINANCE
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): CORE BUSINESS COURSES
This course is designed to provide students an opportunity to analyze the knowledge and skills employed in the world of corporate finance. Topics covered include capital structure, risk, return, dividend policy, and valuations. Upon successful completion of this course, students will be able to analyze and recommend financial methods to manage risk and maximize return.
FIN510 SECURITIES AND PORTFOLIO MANAGEMENT
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): CORE BUSINESS COURSES
This course provides students an opportunity to evaluate business and personal investment decisions. Topics covered include securities selections, risk and reward, allocation strategies, and portfolio management. Upon successful completion of this course, students will be able to analyze securities and make portfolio recommendations based on risk tolerances.
MBA500 LEADERSHIP AND ORGANIZATIONAL MANAGEMENT
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): BUS500, BUS501
This course provides an opportunity for students to evaluate classic and current theories of management, leadership and organizational behavior. Topics covered include leadership, motivation, ethics, and organizational culture and structure. Upon successful completion of this course, students will be able, as they evaluate complex organizations, to challenge theories for their efficacy in practice.
MBA501 MANAGERIAL COMMUNICATIONS
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): BUS500, BUS501
This course provides students an opportunity to analyze and apply principles and techniques associated with effective business communication. Topics include analysis of purpose, audience, and strategies related to internal and external organizational communication. Upon successful completion of this course, students will be able to assess the effectiveness and professionalism of a variety of managerial communications to both internal and external constituencies.
MBA502 RESPONSIBLE BUSINESS IN THE 21ST CENTURY
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): BUS500, BUS501
This course provides students the opportunity for in-depth review and analysis of the latest theories and research on corporate social responsibility (CSR). The course focuses on understanding governmental and quasi-governmental regulations and related corporate social responsibility business impacts on a global scale. The process of developing corporate social responsibility standards and policies in a cross-cultural environment is also covered. Upon successful completion of this course, students will be able to evaluate complex business situations by applying legal and ethical principles while weighing impact on an organization, an industry, country, region, and world.
MBA503 MANAGERIAL DECISION MAKING
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): BUS500, BUS501
This course provides students an opportunity to solve business problems by applying contemporary qualitative and quantitative
decision-making tools. Upon successful completion of this course, students will analyze problems and decision-making approaches, assess data sources and analysis techniques, and evaluate the efficacy and ethical implications of solutions using case-based and/ or simulation methodologies.
MBA504 MARKETING MANAGEMENT
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): BUS500, BUS501
This course provides an opportunity for students to evaluate marketing management theories and their impact on an organization. Topics covered include development of a marketing plan with emphasis on situational analysis, SWOT analysis, mission and objectives, controls and financials. Upon successful completion of this course, students will be able to organize the marketing function and design, implement, and evaluate a comprehensive marketing plan for business enterprises.
MBA505 ORGANIZATIONAL SYSTEMS MANAGEMENT
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): BUS500, BUS501
This course provides students the opportunity to evaluate and improve business systems relative to their efficacy in achieving business objectives and building competitive advantage. Topics covered include assessing the processes that comprise the business system for impact on business performance, with special emphasis on process management, change management, and project management. Upon successful completion of the course, students will be able to analyze complex business systems and evaluate the effectiveness of the interrelation of internal systems.
MBA598 BUSINESS STRATEGY I
4.5 CREDIT HOURS/45 LECTURE HOURS
PREREQUISITE(S): ALL CORE BUSINESS & SPECIALIZATION COURSES This course provides students with the opportunity to apply the theories, knowledge, and skills developed in the program in a simulated business environment. Topics include strategy development, strategic and tactical decision making, and the effective use of information to adjust strategies to meet changing business environments and competitive positions. Upon successful completion of this course, students will have experienced the complexity involved with leading a modern business organization.
MBA599 BUSINESS STRATEGY II
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): ALL CORE BUSINESS AND SPECIALIZATION COURSES
This course provides students with the opportunity to refl ect on, analyze, and evaluate their performances in MBA598. Upon successful completion of this course, students will have delivered a major report that communicates an analysis of decision- making processes and results of those decisions made during the
experience of leading the organization, an evaluation of these processes and results, and a critique of the theoretical concepts related to strategy development and implementation.
MGT500 LEGAL AND ETHICAL ASPECTS OF BUSINESS
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): CORE BUSINESS COURSES
This course provides students an opportunity to analyze and evaluate the legal and ethical aspects of business. Topics covered include governmental regulation, impacts of e-business, employment law, financial disclosure, consumer protection, contracts, and the ethical responsibilities of business. Upon successful completion of this course, students will be able to analyze a complex management situation, apply legal and ethical principles to addressing and resolving the situation, and justify their chosen approach.
MGT510 STRATEGIC MANAGEMENT
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): CORE BUSINESS COURSES
This course provides students an opportunity to analyze strategic and business policy decisions. Topics include mission, vision, strategy, SWOT analysis, management, implementation, and evaluation of corporate resources. Upon successful completion of this course, students will be able to apply theories and concepts learned in the course to analyze a complex business issue, develop a business strategy to address the issue, and create policies to support the strategy.
MKT501 MARKETING RESEARCH
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): CORE BUSINESS COURSES
This course provides students an opportunity to evaluate methods and techniques used to conduct market research and gather market intelligence. Topics covered include information gathering, market research techniques, data interpretation, and decision making. Upon successful completion of this course, students will be able to evaluate consumer, industrial or international markets and designs, and implement and evaluate a comprehensive market research plan.
MKT510 ADVERTISING AND SALES
4.5 CREDIT HOURS/45 LECTURE HOURS PREREQUISITE(S): CORE BUSINESS COURSES
This course provides students an opportunity to evaluate advertising and sales management functions. Topics covered include sales promotions, public relations, media selection, sales monitoring, forecasting, compensation plans, and evaluation of results. Upon successful completion of this course, students will be able to design, implement, and evaluate a comprehensive advertising and sales plan for a dynamic business market.
2011–12 A C ADEMIC C A T ALOG • C ALI FORN IA\C OLORADO\GEOR GIA\VI R GI N IA
2011–12 A C ADEMIC C A T ALOG • C ALI FORN IA\C OLORADO\GEOR GIA\VI R GI N IA
MASTER OF BUSINESS ADMINISTRATION
PROGRAM LENGTH: 14 months
CREDIT HOURS: 54.0
CLOCK HOURS: 540
Note: This program is offered at the Los Angeles campus only.
COURSE REQUIREMENTS FOR GRADUATION:
The program includes coursework typically delivered as described here.
Course Area Minimum Credits
Core Management 36.0
Specialization 9.0
Capstone Experience 9.0
PROGRAM DESCRIPTION
The Master of Business Administration program is designed to provide students with the opportunity to expand the knowledge, skills, and abili ties that enhance careers in business. Core business courses provide an opportunity to apply and challenge management and leadership theories. Specializations provide an opportunity to explore theories and practices related to marketing, general management, or finance. The program’s cap stone experience provides students the opportunity to lead businesses in simulated environments, while reflecting upon, analyzing, and evaluating their behaviors and decisions in those leadership roles.
PROGRAM OUTCOMES
Upon graduation, Westwood Master of Business Administration students will be able to:
Improve business systems, operations and processes.
Apply business theories and practices to solve organizational prob lems.
Effectively communicate in business settings.
Evaluate management/leadership theories and practices for relevance to long-term global business success.
Strategically, tactically and ethically respond to internal and external environments to gain competitive advantage.
LABORATORIES AND EQUIPMENT
The Master of Business Administration program has lecture classrooms and computer laboratories for use by students. The students also have access to reference materials in the library as well as access to the Internet.
CORE BUSINESS COURSES
Core business courses are designed to provide students the opportunity to evaluate and apply theories and best practices. There are eight core courses comprising 36.0 quarter credit hours.
AREAS OF SPECIALIZATION
All students must choose one area of specialization and complete the course requirements associated with the specialization. There are two required courses totaling nine quarter credit hours in each specialization.
CAPSTONE EXPERIENCE
The capstone experience consists of two courses, MBA598 Business Strategy I (4.5 credit hours) and MBA599 Business Strategy II (4.5 credit hours)
Course No. Course Title Quarter Credits
CORE BUSINESS COURSES
minimum 36.0 credit hours required
BUS500 Professional Communication 4.5
BUS501 Quantitative Business Analysis 4.5
MBA500 Leadership and Organizational Management 4.5
MBA501 Managerial Communication 4.5
MBA502 Responsible Business in the 21st Century 4.5
MBA503 Managerial Decision Making 4.5
MBA504 Marketing Management 4.5
MBA505 Organizational Systems Management 4.5
TOTAL CORE CREDITS 36.0
SPECIALIZATION
Choose one area of specialization, minimum of 9.0 credit hours required
MANAGEMENT
MGT500 Legal and Ethical Aspects of Business 4.5
MGT510 Strategic Management 4.5
MARKETING MANAGEMENT
MKT501 Marketing Research 4.5
MKT510 Advertising and Sales 4.5
FINANCIAL MANAGEMENT
FIN501 Advanced Managerial Finance 4.5
FIN510 Securities and Portfolio Management 4.5
TOTAL SPECIALIZATION CREDITS 9.0
CAPSTONE EXPERIENCE
Minimum 9.0 credit hours required
MBA598 Business Strategy I 4.5
MBA599 Business Strategy II 4.5
TOTAL CAPSTONE CREDITS 9.0
TOTAL REQUIRED CREDITS 54.0
Note: Courses may be taught in a sequence that differs from the order
represented above.