SISTEMA CARDIOVASCULAR (CV)

Mobilink is the undisputed market leader, which is why it is believed to be expensive as compare to other telecommunication service providers. Having the largest customer base in the country with the fact that its service is available in the remote areas of Pakistan as well, people rely on Mobilink services leading to the fact that Mobilink charges higher compared to its competitors.

Mobilink has the largest subscriber base in Pakistan with 24 million customers.

Mobilink recently started GPRS services with RS. 500/ month of unlimited usage which is a treat for GRPS users who want to take their office with them. Mobilink provides them with this facility with fairly reasonable charges.

3.3.1 Tariff Details for Mobilink Products 3.3.1.1 M1500

Featuring the best call rates and utmost value for money, M1500 features 1500 FREE minutes and even more FREE GPRS usage – so you can enjoy sheer comfort in making strong connections.

29 3.3.1.2 MUnlimited

For power users who want to live the connected dream. Bundled with maximum free minutes, free data services and the best call rates; MUnlimited has all what it takes to be the choicest tariff plan for extensive usage

3.3.1.3 Mobilink Jazz 24 Ghanta

Are you on the go 24/7? Do you constantly feel the need to stay connected? If yes, then Mobilink Jazz 24 Ghanta is the package for you. Filled with multiple exciting offers, it empowers you to connect to your friends, family and co-workers without slowing down your pace. And it‘s also easy on the pocket! So check it out to find the offer that suits your needs the best.

30 3.3.1.4 Mobilink Jazz Easy

Bringing the ‗ease‘ in your life, Mobilink Jazz Easy provides you with freedom and flexibility to connect to your loved ones anywhere in Pakistan. All rates and destinations are customized accordingly to your needs in our ‗ApnaShehr‘ offers within the package, so join now and enjoy the ease!

3.3.1.5 Champion‘s Package

Staying true to 20 year legacy of being a true champion, we are pleased to announce the launch of Champions Package, our new default (New SIM) package for all prepaid customers. The new package would not only offer the best rates for making voice calls to all networks, sending SMS to any local number and using fastest Mobile Internet; but will also ensure that the customers are charged only for the services they want. This package also provides an added functionality where customers will be given their last call and balance details free of cost after every call.

 Base Rates:

Customers on Champion‘s Package will get the following base rates:

Calls to all local networks 75 Paisa / 30 second SMS to all local networks 75 Paisa / SMS Mobile Internet rate Rs 2 / MB

31 3.3.1.6 Mobilink Jazz One

One Network, One Nation, One Rate! Mobilink Jazz One gives your freedom – to call anyone, anytime, anywhere at the lowest rates ever!

3.3.1.7 Mobilink Jazz Budget

Mobilink Jazz Budget is now bigger, better and stronger! This package gives you remarkable rates to stay in touch with the Mobilink family of millions!

32 3.3.1.8 Mobilink Such Jazba

Stay connected with your family and friends with Mobilink Such Jazba – offers that you just can‘t resist!

3.3.2 Pricing Strategies

Mobilink uses psychological pricing. They have set their target price on consumer perception of the product value e.g. outgoing calls at any 3 Mobilink numbers cost Rs.0.99/min. They haven‘t set the price exactly on Re.1 but have used psychological pricing to attract customers. Mobilink is the only telecommunication network in Pakistan, which has reached maturity and is the market leader. This is why, there prices are somewhat higher than its competitors like PTCL Wireless and World Call Wireless (at introduction), Warid (at growth) and Paktel (at decline). They made use of psychological pricing also by offering free roaming facility during Hajj.

Mobilink is not using competitive pricing strategy because they are enjoying the market leadership in Pakistan. At maturity, as different market segments are targeted the prices must be offered in such a way that suits the targeted segments.

Mobilink is doing exactly the same. They have offered prepaid connections like Jazz Octane, Jazz Budget and Jazz Ladies First, which can be afforded by the people not having very high incomes. Though, the prices of these packages are relatively higher than the prepaid packages of other telecommunication networks but still attractive.

Jazz Ladies First is a package designed especially for ladies through which they can shop, listen to beauty tips and recipes at relatively lower rates. Jazz Octane offers SMS rates as low as 25 paisas/msg and late night option rates at Rs 1.50/min and many other facilities at attractive rates. Jazz

33 Budget Package is an economical way to talk to any Mobilink number in Pakistan. It has announced another ground breaking first of its kind offer with the re-launch of Jazz Budget. The package has been launched with a fresh look and tariffs tailored specifically for the masses.

One of the key highlights of this package is the ‘Happy Hour‘, which is bound to hit a chord with the nation, and has been developed keeping the communication needs of the Pakistani people in mind. Keeping in view the fact that Mobilink customers make 7 out of every 10 calls to a Mobilink number, the new package is specifically customized to offer customers the lowest rates to call the largest mobile network in Pakistan.

Mobilink is also offering postpaid connections with the name of Mobilink Indigo, popular within the business class. In this way, Mobilink is earning maximum profits by enabling people from different target segments to become a part of the largest cellular network in Pakistan. Jazz customers can now call US and a number of other Zone 1 destinations on Jazz local outgoing rate!

Mobilink is also offering "Zabardast GPRS Offer" which allows Mobilink customers to use GPRS just for RS.100/year.