Supremacía del ordenamiento jurídico andino y principio del complemento indispensable

ESE154 The Project Factory (ESE) 1

The aim of this course is to develop / or continue to develop the students skills and competencies in a practical event, sport and entertainment context. Students will develop professional aptitudes in teamwork, leadership and communication while being required to supervise the fitness and gym facility, organise and deliver sport and entertainment events and participate in various forms in other events. This is a foundation course that has a lead-in to Craft-Based Learning in semester two.

ESE180 The Entertainment Industries

This course enables the student to identify and describe the structure, environment, funding and ownership of organizations in the entertainment industries sectors, focusing on events and sports business. Students will be able to place this knowledge in the context of contemporary global and regional, economic and socio-cultural trends.

ESE184 Principles of Sports Management

This module aims to provide students with an understanding of the key management theories and principles relevant to the sport industry. The module introduces the core concepts, functions and environments of sport management, and develops students' understanding of this discipline through the application of management theory to practice via contemporary sport themes and case studies. This module will also introduce students to the social and psychological factors that impact upon passive and active sport participation and performance.

ESE185 Operational Event Planning

The course gives an overview of different events and their specific requirements in terms of operational planning. The content builds on a basic project framework focusing on planning processes and considers elements of event related research, logistics and transport, site planning and design, human resource planning, co-ordination of subcontractors and other stakeholders. The student is encouraged to develop the basic competences required to plan and organise an event.

ESE254 The Project Factory (ESE) 2

The aim of this course is to expose the students to a range of practical event, sport and entertainment supervisory experiences whilst allowing the application of previously acquired theory. Students will be required to deliver and supervise sport and entertainment events. At the same time students will construct practical supervisory and leadership skills whilst developing initiative. The majority of this learning will take place in the context of a real customer environment.

ESE255 Basic Finance in Event, Sport and Entertainment

The purpose of the course is to give students the basic understanding of financial statements and how business transactions are reflected on financial results. The course will prepare students by giving the knowledge and understanding so that they are later able to perform managerial calculations and use financial information as a supportive input for decision making.

ESE256 Management Principles

The aim of this course is for the students to learn the various techniques of management principles that can be used for the stakeholders within the Leisure Industry. The course will examine the difference and similarities of leadership and management, appraise the theories of motivation, and evaluate their impact on the teams within the industry. Students will use a range of real life scenarios to apply their knowledge.

ESE257 Principles of Marketing and Communication

This course is designed to introduce students to contemporary marketing practices and philosophies. The students will gain an understanding of these processes both in theory and application. The role and importance of marketing will be appraised within the framework of the hospitality, tourism and leisure industries. During the semester, students will explore key concepts and functions of marketing and will be asked to apply these to a range of business contexts.

ESE258 Career Planning

The course aims to support students’ activities leading to finding their first internship. It will develop skills in CV preparation, cover letter construction and interview skills. Students will use different avenues to find their own internship employer.

ESE300 Internship 1, Preparation & Assessment

The Internship (ESE3): The applied learning internship course of between three (3) to six (6) months aims to provide students with interesting, informative and high quality training opportunities, which enhance professional competence and enrich personal development. The internship will take place in an event-related sector in international or local companies in Switzerland allowing students to apply knowledge and skills gained during their first semesters of studies.

ESE413 Management Finance for Events, Sport and Entertainment

This course is designed to provide you with an understanding the financial issues faced by the management of multinational corporations engaging in activities throughout the world. It will provide you with tools to support business decisions with sound financial information.

ESE482 Emerging Technologies in Event, Sport and Entertainment

As significant aspects of leisure and technology converge in interactive offerings, not only are customer experiences being redefined but also the business practices and models that support these new forms of leisure. The course will examine the technology drivers that transform these industries from consumer’s and producer’s viewpoints. Students will explore present and future applications and develop practical and critical skills vital to the design and usage of digital media and technology.

ESE493 Creativity and Innovation

The course will develop students understanding of creativity and innovation at the levels of individual, organisation and nation (economy). Students will develop their personal approaches to creativity, innovation and problem solving, and will go on to review and apply theoretical concepts and models to industry problems and opportunities. Students will review and recommend tools, practices and structures that encourage creativity and innovation in support of businesses and their objectives.

ESE494 Managing Events

The course gives a detailed overview of business-to-business (B2B) and business-to-customer (B2C) events, industry-sector-specific service companies and introduces core aspects of event management. The content builds on a project management framework and considers elements of financing, marketing and public relations, sponsoring and operations of special events. The responsibilities of event organizations for the skill, care and due diligence of their own operations and staff, and those of contractors and other agents will be evaluated. The student is encouraged to develop the competences required to design, plan, organize, control and market events.

ESE500 Internship 2, Preparation & Assessment

This 3-credit internship course is part of the bachelor degree program and is divided into 2 parts (a) Preparation of the internship (semester 4): Aims at providing students with the necessary knowledge and tools to search and apply for a professional internship, and (b). The Internship (semester 5): Students are required to complete an internship of 3-6 months in a professional working environment. The aim of the second internship is to experience either a different work environment from the first, or a position at a supervisory/administrative level. The internship experience should focus on future career preparation and the development of competencies that can be further developed after graduation.

ESE611 Legislation and Contract Law in ESE

The course will provide an introduction to the key concepts and guiding principles of contract law and its application to the events, sports & entertainment (ESE) fields. Students will identify how the legislative process affects ESE in addition to the consideration of intellectual property and a critical examination of standards in management agreements. Students will also examine and critically appraise workforce relations and employment law issues, the externalization of risk together with a consideration of dispute resolution processes.

ESE615 Sport Commercialization & Governance

The course charts a path to “the start” of sport in the 21st century and examines the development of sport from amateurism to professionalism to commercialism in the modern era. The course particularly focusses on the uniqueness of the sport businesses and explores morally acceptable practices and examines the State’s role in influencing the sport business in regards to ethics and governance.

ESE617 International Media and PR Management

This course examines the relationship that exists between the International Media and the world of sport, entertainment and news including the roles newspapers, magazines, radio, television, the internet and social media have assumed in reporting. The course also examines the management of public relations in relation to the media and the various media industry related agencies.

ESE618 Contemporary Issues in Entertainment and Sport Management

This course is designed to enhance students understanding and critical analysis of the impact in the entertainment and sport management industry. The course will develop case studies and review the social, economic, political, cultural and or natural developments, that impact on the structure of the sport and entertainment industries and how they deliver products and services. Management of risk and response to crises will be evaluated, as will long term strategies for the development of the international markets.

ESE713 Employment Networking

This portfolio based course enhances students understanding of recruitment strategies by leading leisure, hospitality and tourism organisations offering students employment and internships. Students will be exposed to a number of presentations and interviews in order to be able to discriminate between different organizations culture and recruitment/ employment strategies for first destination jobs.

ESE726 Value Engineering

In its simplest form the practice of Value Engineering (VE) is concerned with removing or reducing unnecessary costs and as a consequence increasing the value for the manufacturer/supplier and/or their clients. This course will examine and appraise the differences between creativity and innovation and study VE (also known as Value Management) from project and strategic management approaches, allowing students to evaluate the creation and delivery of value through innovation. Particular focus will be upon investigating the real, the perceived and the sacrificed benefits (value) for the client/consumer that lead to a financial gain for the supplier.

ESE727 Fundraising for Events

This course will empower students to examine the numerous possibilities of fundraising for events. They will learn how to create a fundraising strategy in a realistic environment. In order to accomplish this, the course will focus on setting objectives and implement strategies, critically evaluating and choosing the right tools including proposal development for sponsorships and web based fundraising techniques. Lectures will support a learning programme based principally upon analysis and discussion of industry case studies supported by group tutorials and workshops.

ESE729 Project Management for Events

Students taking this course will learn how to use current project management methodologies in initiating, planning, performing, controlling and successfully completing various projects and events. The course will emphasize the importance of project management knowledge as a necessary requirement for any supervisory job. In addition the course will stress the importance of anticipating and planning for the various project management constraints such as the project’s scope, schedule, budget, quality, resources and internal and external risks. Students will also appreciate the use of Project Management Software in order to manage the project through its life cycle.