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Técnicas de investigación de mercados

In document Diseño de envases (página 44-48)

2.2. Funciones complementarias 4

2.3.1. Técnicas de investigación de mercados

Date Created: February 1976 Capital: Owerri

Major Towns: Okigwe, Orlu, Oguta, Nkwerre, Owerri and Mbaise.

Imo State was created on 3rd February, 1976. The state is bounded by Anambra state to the north, Abia state to the east, and Delta and Rivers to the west and south respectively.

It has a total of 27 local government areas as at 1996. They are Aboh-Mbaise, Ahiazu-Mbaise, Ezinihite, Ideato South, Ihitte/Uboma, ikeduru, Mbaitoli, Obowo, Nkwerre, Orsu, Orlu, Oguta, Ngor Okpala, Ohaji Egbema, Okigwe, Isiala-Mbano, Owerri, Oru and Owerri West. Others are Owerri North, Oru West, Isu, Onuimo, Nwangele, Njaba, Ehime-Mbano and Ideato North.

Imo State has many rivers. The main rivers in the state are Imo, Otamiri and Njaba. The major lakes are Oguta and Abadaba.

The State is blessed with abundant natural resources. These include crude oil, lead, zinc, white clay, fine sand, limestone and natural gas in commercial quantities. The state also produces agricultural produce such as palm produce, cocoa and rubber. The main staple

crops are yam, cassava and maize.

Education is given priority in the state. In the 1996 school year. Imo State primary school enrolment was 561,214. There are currently 2,040 primary schools, 305 secondary schools, 15 private secondary schools, four Technical Colleges and 65 approved private vocational/commercial colleges in Imo State. Total enrolment for secondary school in the 1996 school year was 186,026. Enrolment in technical colleges and vocational/commercial colleges for the same year was 22,650. Total number of teachers in both primary and

secondary for the same was 22,121.

There are five institutions of higher learning in the state namely: Imo State University, Owerri, Alvan Ikoku College of Education, Owerri; Federal University of Science and Technology, Owerri, Michael Okpara College of Agriculture, Umuagwu; and the Polytechnic, Nekede.

In the industrial sector, major state-owned industries in Imo State include: Standard Shoes

46 Company, Owerri, which produces different types of footwear; Clay Products; Ezinachi-Okigwe, which produces burnt bricks for all kinds of buildings; Sack Hercules, Owerri, which assembles motor-cycles and bicycles; Nsu tile Factory, Ehime-Mbano, Imo Health Foods Limited, Ubakalo, Adapalm Nigeria Limited; Imo Modern Poultry Limited,

Avutu-Obowo; Modern Produce

Inspection Laboratory, Owerri, and Oguta Motels Limited, Oguta.

Industries under partnership include - Fuason Industries, Owerri, which produces galvanized iron sheets, the Afrik Enterprises, Awo-Omama, a pharmaceutical company, Imo Concord Hotel, Owerri. Industries that had been partially privatized include card packaged Industry, Orlu, Resin Paints Limited, Aboh Mbaise and Aluminium Extrusion Industry, Inyisi. Industries in the private sector include Sab Spare Parts and Allied Accessories, Okigwe, which make motor-spare parts, Oma Pharmaceutical, Awomoma,

which produces drugs and medicines,Magil Industries

Atta, which makes steel, sponge, bread, polythene and paper.

In the area of health care services, there are 45 mission hospitals, 2 jointly-owned hospitals, 346 private hospitals/clinics and maternity homes. There are also three Federal/

State/Local Government Basic Health Service Clinics and a total of 37 dispensaries. The State Government has a School of Nursing located at Owerri and a School of Midwifery at Aboh-Mbaise. The schools breed nurses/midwives who serve in government and private medical institutions Voluntary agency schools of nursing/midwifery operate in the State, thus complementing the efforts of the government in the production of pare-medical staff.

As regards tourism there are many tourist centres in Imo State. An outstanding tourist attraction is the Mbari located at Ikenegbu. The Mbari centre boasts of various artefacts which depict the cultural heritage of the people. The Amphi-Theatre is another gigantic work of art in the state. The theatre which has 3,000 sitting capacity is a promotion of the national objective on culture as well as modern effort to preserve our cultural heritage.

Other places of tourist interest in the State include the Oguta Lake Holiday Resort with its sand beach measuring one kilometre by 50 metres. 18 - hole golf course, colonial building with its attractive scenery and various species of birds. There are also the rolling hills of Okigwe where hill locks of varying heights and-ruggedness add to the fascinating environment.

47 6.0 ENUGU STATE

Date Created: August 27, 1991 Capital: Enugu

Major Towns: Enugu, Nsukka, Oji-River, Awgu and Udi.

Enugu State was created on August 27, 1991. The state is situated on the highlands of the Agwu. Udi and Nsukka Hills to the east as well as Oji-River basin to the west. It is bounded by Abia State to the south, Anambra to the west, Kogi and Benue States to the north and Ebonyi to the east.

Enugu State has a total of (17) seventeen local government areas. These are Enugu South, Igbo-Eze South, Enugu North, Nkanu, Udi Agwu, Oji-River, Ezeagu, IgboEze North, Isi-Uzo, Nsukka, Igbo-Ekiti, Uzo-Uwani, Enugu East, Aninri, Nkanu East and Udenu.

The state is in the region of the tropical rain forest and the great oil belt of Nigeria. The annual rainfall ranges between 152cm to 203 cm. Temperature is between 32 and 87 when it is hottest between February, May and October each year.

The state is predominantly agricultural with yarn, palm produce and rice being their main produce. There is in place an agricultural policy aimed at maximizing its agricultural potentials.

Though the National Electric Power Authority (NEPA) has a network of electric installations in the State, their services do not cover most of the communities in the state.

This prompted the establishment of a Rural Electrification Board in the State.

A great deal of importance is attached to education in the State. As a result of the zeal and interest shown in education, the state government spends a lot of money yearly to ensure that necessary facilities for education are provided.

Apart from primary and post-primary schools, there exist a number of institutions of higher learning. These are the University of Nigeria Nsukka which is a federal government institution, the Enugu State University of Science and Technology, the Institute of Management and Technology, Enugu; College of Education Eha-Amufu and College of Agriculture, Ikwo.

The provision of medical facilities, Enugu State ranks second to education in order of priority and take a large chunk of the annual budget. The state government is making serious efforts to ensure that hospitals and health centres, as well as maternity homes are

48 provided in all the local government areas o fofthe state.

The most outstanding hospital in the state is the University of Nigeria Teaching Hospital, Enugu. The teaching hospital is supplemented by a government general hospital, the Park Lane Hospital, Enugu and an Orthopaedic Hospital. Government also owns and runs a dental centre in the state capital.

Besides coal, new mineral deposits have recently been discovered in Enugu State. These include limestone, iron ore crude oil, natural gas and bbauxite, thoughthe National Electric Power Authority (NEPA) has a network of electric installations in the State, and their services do not cover most of the communities in the state. This prompted the establishment of a Rural Electrification Board in the State.

A great deal of importance is attached to education in the State. As a result of the zeal and interest shown in education, the state government spends a lot of money yearly to ensure

that necessary facilities for education are provided.

Apart from primary and post-primary schools, there exist a number of institutions of higher learning. These are the University of Nigeria Nsukka which is a federal government institution, the Enugu State University of Science and Technology, the Institute of Management and Technology, Enugu; College of Education Eha-Amufu and College of Agriculture, Ikwo.

The provision of medical facilities a minEnugu State ranks second to education in order of priority and takes a large chunk of the annual budget. The state government is making serious efforts to ensure that hospitals and health centres, as well as maternity homes are provided in all the local government areas o fofthe state.

The most outstanding hospital in the state is the University of Nigeria Teaching Hospital, Enugu. The teaching hospital is supplemented by a government general hospital, the Park Lane Hospital, Enugu and an Orthopaedic Hospital. Government also owns and runs a dental centre in the state capital.

A well-developed network of roads connects important centres of trade and industry in the state. A rail line of the Eastern District of the Nigerian Railways runs through the State Capital Enugu to Port-Harcourt in Rivers State and Enugu to Makurdi then Northwards.

There exists a national television station in Enugu which is complemented by a state-owned station. There are also two radio stations in Enugu State. The Enugu State Broadcasting Service and F.R.C.N, Enugu which is part of the National

49 Network of the Federal Radio Corporation of Nigeria.

Enugu State has many industries that satisfy both local and international needs: these include; Enugu Vegetable Oil Products Limited, Nachi, Nigergas Company Limited, Emene, Aluminium Product Limited, Ohebe-Dim, Enugu Building Materials Industries Ltd, Ezzambgo, Emenite Ltd, Emene, Anambra Motor Manufacturing Company Ltd,

Premier Cashew Industries Ltd, Oghe, Nigersteels

Industries Ltd, Emene, Sunrise Flour Mill Ltd, Emene.

Others are Ebony Paints Ltd, Awknanaw, V. S. A. Livestock Feedmill, Ngwo, Projects Development Agency, the Enyimgba Salt Project and the Vanguard Inddstries and the Nigerian Construction and Furniture Company (NCFC), Enugu.

The Nike Lake Resort which is located about l0km away from Enugu, the state capital, provides a good spot for tourists in the state. The Five Star Hotel stands out as one of the key points in the state's drive for tourism. There are also the new yam and Mmanwu festivals.

In document Diseño de envases (página 44-48)

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