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Tipos de Distribuciones

In document PRIMER OPEX MENTOR GREEN BELT (página 172-189)

Capítulo 3. Etapa: Medir

3.7 Tipos de Distribuciones

The  data  was  collected  using  a  BBC  Any  Questions  and  Question  Time  style  public   debate  format  as  described  above  (Chapter  6.2.1).  The  format  comprised  a  selected   panel  of  experts  with  differing  backgrounds  and  a  chairperson.  The  desired  panel   comprised  a  diversity  of  opinions  on  carbon  capture  technologies  to  avoid  too  great   a  tendency  for  bias.  On  arrival  the  audience  were  requested  to  complete  the  first   simple  questionnaire  (Fig.  6.1)  as  explained  by  an  accompanying  information  leaflet   and   by   instructions   on   the   event   title   slide   projected   at   the   rear   of   the   theatre.  

Audience   members   were   asked   to   place   the   completed   questionnaire   in   a   sealed   envelope  for  the  remainder  of  the  event.  

162 The  event  began  by  the  chair  introducing  and  explaining  the  rationale  and  context   behind  the  debate.  The  chair  also  introduced  the  members  of  the  panel,  who  spoke   briefly  to  give  their  background  and  opinions  of  CCS.  The  debate  started  with  the   chair  inviting  questions  from  the  audience  and  directing  them  to  specific  members   of  the  panel.  The  chair  was  responsible  for  ensuring  each  panel  member  received  a   relatively  equal  share  of  speaking  time  for  balance  and  to  keep  the  event  moving.  

To  promote  debate,  three  known  attendees  were  asked  prior  to  the  event  to  come   prepared   with   questions   should   no   other   audience   members   raise   their   hands,   although  in  the  event  this  was  not  required.  After  one  hour  of  debate,  the  chairman   drew  the  proceedings  to  a  close  by  inviting  the  audience  to  open  the  second  sealed   envelope  and  complete  a  second  questionnaire  before  placing  it  in  another  sealed   envelope.   Both   envelopes   from   the   debate   were   kept   together   and   handed   in   at   the  exit.      

Following   the   event,   envelopes   containing   the   1st   and   2nd   questionnaires   were   opened  and  answers  inputted  into  a  spread  sheet  to  facilitate  direct  comparisons   between  answers.  The  results  were  grouped  in  ranges  for  both  gender  and  age  to   compare   whether   differing   sociological   groups   responded   differently.   Statistical   analysis   of   the   results   was   used   to   identify   whether   open   dialogue   causes   the   respondents  to  change  their  perceptions,  and  if  so  in  what  manner.  Further  analysis   was   undertaken   with   direct   comparison   with   published   comparable   studies   to   examine   whether   there   is   any   correlation   between   changes   of   opinion   from   informed  decision  making.    

163 The   whole   event   was   professionally   filmed   with   sound   recorded   directly   from   microphones   to   ensure   a   high   quality   recording.   These   were   used   to   review   the   event  in  subsequent  analysis  to  evaluate  both  the  covered  topics  and  answers  and   other  details  that  might  have  been  missed  on  the  day.    

The  use  of  a  public  debate  and  targeted  questionnaire  for  this  study  over  random   mailshot  questionnaires  presented  control  and  neutrality  challenges.  However,  the   set  of  questionnaires  collected  before  and  after  the  debate  offered  the  opportunity   to  examine  the  differences  in  answers  between  the  survey  population,  rather  than   just  examining  data  collected  from  random  unrelated  sources.  The  audience  were   directed   to   complete   each   questionnaire   at   a   specific   time   before   the   debate   started  and  at  the  close  of  the  event.  This  ensures  that  the  responses  were  either   un-­‐informed  based  upon  the  respondents  baseline  knowledge  prior  to  the  event,  or   informed   based   upon   the   respondents   knowledge   at   the   end   of   the   debate   and   including  the  information  they  had  received  as  a  result.    

Expanding  upon  the  comments  of  de  Best-­‐Waldhober  and  Daamen  (2006)  on  the   reliability   of   random   surveys,   this   study   offers   an   interesting   comparison   as   to   whether  the  informed  decision  making  process  via  open  social  dialogue  produces   different  results  from  both  the  uninformed*  and  informed  random  questionnaires   that   she   states   are   changeable   based   upon   the   mood   of   the   respondent   in   the   absence  of  un-­‐scientific  and  relevant  information.  

* An uninformed questionnaire comprises a survey where questions are posed with no accompanying information to guide the respondent. Informed choice questionnaires offer extra information specific to the topic or question being investigated to aid the respondent in making an ‘informed’ decision (de Best-Waldhober and Daamen, 2006).

164 The  questionnaire  was  designed  around  the  basic  principle  that  it  is  a  measure  of   opinion  around  four  key  areas  of:  

• Mitigating  Climate  Change  

• Security  of  energy  supply  

• Risk  

• Economic  and  social  benefits  to  the  North  East  of  England.    

The  questionnaire  (  

Fig.   6.1)   was   designed   to   be   simple   and   straightforward   and   be   possible   to   complete  in  less  than  two  minutes.  In  order  to  do  this  a  numerical  scale  was  utilised   for   answers   rather   than   time   consuming   written   responses.   The   wording   of   the   questionnaire   was   designed   to   be   neutral   and   therefore   not   lead   or   suggest   any   particular  answers.    

Questions   1   and   2   of   both   questionnaires   were   to   establish   the   gender   and   age   range.  These  were  included  to  allow  social  grouping  of  respondents  in  subsequent   analysis.  Question  3  asked  the  respondents  to  rank  their  degree  of  knowledge  of   CCS  on  a  linear  numerical  scale  between  1  and  5  where  1  stood  for  no  knowledge,   and  5  stood  for  extremely  knowledgeable.  

Question   4   of   the   first   questionnaire   was   split   into   3   parts   focusing   on   the   respondents’   perceived   role   of   CCS   in   the   mitigation   of   the   effects   of   climate   change,  securing  the  future  energy  supply  and  making  a  positive  contribution  to  the   local  economy.  The  responses  were  measured  on  a  numerical  scale  of  1  to  5  where   1  represented  not  at  all  important,  and  5  represented  extremely  important.    

165 Question  5  took  this  a  step  further  by  examining  the  respondents’  perception  on   the   suitability   of   CCS   for   local   implementation.   This   again   was   measured   on   a   numerical   scale   of   1   to   5   where   1   stood   for   not   at   all   suitable   and   5   stood   for   extremely  suitable.    

Question   6   of   questionnaire   1   represented   the   only   written   answer   on   the   questionnaire   and   examined   the   perception   of   both   risk   and   benefits   of   the   technology.  It  was  deemed  that  due  to  the  variety  in  potential  answers,  a  multiple   choice   question   with   numerical   answers   was   unsuitable   in   that   it   would   lead   the   respondent  to  a  particular  answer  rather  than  allowing  free  thought.    

 

 

 

 

 

 

 

 

 

 

Fig.  6.1:  Example  of  questionnaires  1  and  2,  as  distributed  to  the  audience  for  the  debate  

   

166 Questionnaire  2  mostly  mirrored  the  questions  posed  in  questionnaire  1.  However,   the  purpose  of  the  questions  was  to  examine  the  respondents’  perceptions  DUE  to   the  information  they  had  gained.  Thus  the  questions  were  worded  extra  carefully,   e.g.  ‘Following  this  event,  how  suitable...’  and  ‘Please  state  below  what  you  NOW   think...’  An  additional  question  was  added  to  questionnaire  2  (question  6)  directly   examining   whether   or   not   the   respondents’   perception   of   CCS   had   changed   as   a   result   of   the   information   they   had   received,   and   whether   this   change   was   more   negative  or  positive.  It  was  subsequently  considered  that  this  question  could  have   been  improved  by  requesting  a  measure  of  the  magnitude  of  any  perceived  change.  

However  at  the  time  it  was  considered  that  this  would  overly  increase  the  length   and  complexity  of  the  questionnaire.    

6.3. RESULTS  

In document PRIMER OPEX MENTOR GREEN BELT (página 172-189)