CAPÍTULO III LA EMOCIÓN
6.3 TIPOS DE LIDERAZGO
CHAPTER 5
Google and other Monster Traffic Generators
One of the keys to selling imported or exported products on an Internet website is targeted traffic.
If you can drive qualified traffic to your website without a huge expense – you have a literal goldmine at your fingertips. This is especially true when it comes to reselling imported or exported products on a website.
This section is devoted to the search engine Google — and for good reason.
Google generates massive targeted searches everyday. We will show you Google in all its glory, and what this means for you and your business.
We will also cover some of the other monster traffic generators like Yahoo!, eBay, Amazon.com, MSN, AOL and more!
When you gain a deeper understanding of how Google works and how it can deliver unfathomable targeted traffic to your site and ventures — it will mean astronomical profit opportunities.
We are confident this information will help your online business and bring big bucks to your pockets for years to come.
All About Google
What does “Google” mean?
The name “Google” is derived from the word “googol”. The word googol was coined by Milton Sirotta. Milton was anephew of American mathematician Edward Kasner.
According to Wikipedia a googol is a number represented by a 1 followed by 100 zeros. A googol is a very large number. There isn’t a googol of anything in the universe — not stars, not dust particles, not even atoms!
Google’s use of the term reflects their mission to organize the world’s immense information pool and make it universally accessible and useful.
Google Facts
Google.com is one of the 5 most popular sites on the Internet and is used around the world by millions of people
Google is the #1 search engine in the Argentina, Australia, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland, U.K., U.S.
(Nielsen/NetRatings 6/05, based on total number of unique visitors)
CHAPTER 5: Google and other Monster Traffic Generators
Global unique users per month: 380 million (Nielsen/NetRatings 4/06)
112 international domains
Global audience: More than 50 percent of Google.com traffic is from outside the U.S.
More than 1.6 billion web pages indexed
255 million unique searches per day
Business Model
Google generates revenue primarily through two programs: highly targeted advertising and online search services.
1) Google AdWords for Advertisers
Google offers a highly effective advertising program that is widely recognized as one of the Web’s most efficient advertising vehicles.
Pricing – Auction based pricing based on the value (cost-per-click or CPC) an advertiser assigns to particular keywords. An ad’s position on the page is determined by a combination of the CPC and the click-through rate (number of times the ad is clicked on by users) so that the most relevant ads are displayed more prominently. The cost of creating an account is $5 and there is no minimum ad spend required.
Technology – Prices for some clicks are adjusted based on their expected value to help ensure better performance for advertisers. An automated discounter keeps the cost of each click at the lowest amount possible in order to hold its position above a competitor’s ad.
Other options include ad targeting by location and numerous tools for optimizing accounts, including a keyword suggestion tool and daily budget management.
Format – Messages appear adjacent to web search results on Google.com and partner sites.
Labeled as “sponsored links,” they may appear on targeted content pages across the web.
Targeting – Based on advertiser selected keywords or sophisticated content analysis algorithms, so ads always appear in context with other information on the page.
Support – Two options: Advertisers sign up online and manage their own accounts, which are activated with a credit card. For larger advertisers, a full service account team sets up accounts, designs campaigns based on the advertiser’s defined metrics and then monitors creative and click-through rates to continuously optimize those campaigns.
Customers – Recent advertisers include: Sony, Cisco, Alamo Car Rental, Ameritrade, Amazon.com, Canon, Disney, General Motors, L.L. Bean, Nordstrom, Sears, Smith &
Hawken, Sprint, Volvo and Xerox.
2) Google AdSense and Web Site Services
The objective of Google’s AdSense program is to serve relevant ads on search result and content pages.
Technology – Innovations include the ability to target relevant advertising based on
keywords provided by a searcher or to dynamically analyze content and select relevant ads to display on a page.
Support – Two options: (1) Publishers can manage their own accounts, which are activated through an online application process and implemented by simply cutting and pasting some HTML onto their web pages. (2) A dedicated sales team customizes programs for sites receiving more than 20 million page views per month.
Customers – USATODAY.com, ABC.com, Forbes.com and 60% of the comScore Media Metrix top 100 sites, as well as thousands of other specialty content sites.
Google Search Services enable publishers to search the content on their website — this is useful to a publisher’s audience, readership and subscriber base because it allows people to search a targeted pool of content. The search results can also be used to generate revenue with the AdSense program.
Technology – Google search is based on a continuously evolving set of technologies that offer innovations in every aspect of information retrieval and provide users with the most relevant results.
Support – Hosted by Google, with results customized to customer’s specifications. Results available via HTTP and can be formatted in XML or Google’s proprietary protocol.
Updates – Conducted on a regular basis to ensure fresh content.
Reporting – Reports on daily number of traffic, top queries, top keywords searched, and other information.
Indexing – Billions of pages, the largest index on the web.
Features – Searches can be narrowed to a specific domain/subdomain or a specific language. Google also supports OR operators, keyword exclusion and phrase searching if quotation marks are used.
Customers – Washingtonpost.com, AOL/Netscape, Palm, Fujitsu NIFTY (Japan), NEC BIGLOBE (Japan), NetEase (China),Yam.com (Taiwan), Vodafone Global Platform and Internet Services Group (U.K.), Retivision (Spain), Sapo (Portugal), and Virgilio (Italy).
The Google Search Appliance is a scalable device that provides searches across individual websites and/or company intranets.
Technology – Google search is based on a continuously evolving set of technologies that offers innovations in every aspect of information retrieval and provide users with the most relevant results.
Delivery – Hosted at the customer’s location on the Google Search Appliance, with results customized to customer’s specifications. Three models offer search across any size
collection up to 15 million documents.
Updates – Crawls available on a schedule set by the customer. Password protected or secure pages can be indexed in most cases. Google’s caching technology makes it possible for users to access pages even if the hosting server is busy or down.
Reporting – Reports on daily number of traffic, top queries, top keywords searched, and other information.
Indexing – Customers can elect to offer different segments of their index to different users (e.g., by language, country, etc.)
CHAPTER 5: Google and other Monster Traffic Generators
Features – Searches can be narrowed to a specific domain/subdomain or a specific language. International language support enables search over documents in the following languages: Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish. Google also supports OR operators, keyword exclusion and phrase searching if quotation marks are used. Partners can set a specific URL or set of URLs to be returned at the top of a list of returned queries.
Support – 24/7 technical support
Customers – PBS, The World Bank, Procter & Gamble, Cisco Systems, Boeing, Stanford University, Nextel and Kaiser Permanente
Google Wireless Services delivers search results to Personal Digital Assistants (PDA) wireless phones and other mobile devices.
Google Technology Overview
Google is endeavoring to build the “perfect search engine”. The co-founder of Google Larry Page defined the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.”
That’s a lofty goal — but many people believe no one does search better than Google.
Google has also developed its own serving infrastructure and the breakthrough PageRank™ technology. Combined these have changed the way searches are conducted on the Internet.
Google’s developers realized that providing the fastest, most accurate results required a different kind of server architecture..
Most search engines use several large servers to handle searching tasks but this approach often slows down during peak loads. Google on the other hand — simply linked PCs to quickly find each query’s answer.
This innovation (linking PCs) paid off in faster response times, greater scalability and lower costs.
Other search engineshave since copied this approach, but Google is continually working on their back-end technology to make it even more efficient.
The software behind Google’s search technology is also revolutionary. It conducts several simultaneous calculations requiring only a fraction of a second.
Most of the other top search engines rely on how often a word appears on a web page.
Google uses PageRank™to examine the link structure of the web and determines which pages are most “important”. Then the software conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. It all sounds very complicated and sophisticated.
But it is very logical and simplistic. By simply combining the overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.
CHAPTER 5: Google and other Monster Traffic Generators
CHAPTER 5: Google and other Monster Traffic Generators
PageRank™ Technology
PageRank™ measures the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms.
But instead of counting direct links, PageRank™ interprets a link from one page to another page as one vote..
PageRank™ then determines a page’s importance by the number of votes it receives. It’s a simple and logical way to determine the importance of a particular web page.
PageRank™ also considers the importance of each page that casts a vote. Web pages are considered to have greater value if they cast a vote, thus giving the linked page greater value.
The end result is important pages receive a higher PageRank™ and these pages appear prominently in the search result pages. Google’s technology uses the “collective intelligence”
of the web to determine a page’s importance.
There is no human involvement or manipulation of the results, which is why users have come to trust Google as a source of objective information untainted by paid placement.
Hypertext-Matching Analysis
Google analyzes the actual content on a web page too.
However, instead of scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google’s technology analyzes the full content of a page and also factors in fonts, subdivisions of content and the precise location of each word. This is another reason why Google’s search technology is so effective.
But that’s not all — Google also analyzes the content of “neighboring web pages” to ensure the results returned are the most relevant to a user’s query.
Google pioneered the first wireless search technology for on-the-fly translation of HTML to formats optimized for Wireless Application Protocol (WAP), i-mode, J-SKY, and EZWeb.
Google provides its wireless technology to AT&T Wireless, Sprint PCS, Nextel, Palm, Handspring, and Vodafone, among others.
Life of a Google Query
A typical Google search query usually takes less than a half a second., It involves a number of steps that must be completed before results can be delivered to a person seeking information.
1.
The web server sends the query to the index servers. An index server is similar to the index in the back of a book — it tells which pages contain the words that match the query.2.
The query then travels to the doc servers, which actually retrieves the stored documents.Using Google to Generate Monster Traffic to Your Website
There are two main ways of utilizing Google to generate monster traffic to your Website.
1) Website URL submission into the Google index
This may be the most overlooked aspect of tapping into the power of Google — and it’s free!
You simply submit your website URL into Google’s database. If accepted (and most sites are) your website will be scheduled for a “crawling” by a Google spider. Once your site is
“crawled” it will be added into the Google index database.
When a user searches Google the search results will “pick up” the “meta tag” keywords and description that are built in your website code (HTML, PHP, FrontPage, etc.).
For example: If some searches for “Main Street Imports” and those keywords are used in your website meta tags — that page will appear.
That doesn’t mean this page will necessarily appear on the first search result page. There may be thousands of other people and companies that have used these exact keywords.
Therefore selecting the right keywords, phrases and description for your site is of the utmost importance.
2) Purchase targeted keywords and phrases with Google AdWords
This is perhaps the most popular tool for generating monster traffic to your website with Google.
Google AdWords enables you to “bid” on and purchase specific, targeted keywords and
phrases. The cost for each keyword or phrase varies depending on popularity and availability.
When a user searches Google utilizing one of the keywords or phrases that you have purchased — your advertisement will appear on the right hand side of the search result pages. You will see these listed vertically on the right hand side of the search result pages.
There are typically 8-10 Google AdWord advertisements displayed on each search result page.
For example: If a user searches for “Persian rugs” and you own that phrase your AdWord advertisement will be featured at the top of the vertical list.
You can see why thousands of entrepreneurs are bidding on tens of thousands of keywords and phrases everyday!
A top Google AdWord advertisement could generate thousands of click thrus to your website everyday — or in some cases hundreds of thousands, or even millions!
It’s important to remember that Google is searched more than 255 million times a day!
Using Other Monster Traffic Generators
In addition to Google, there are hundreds of other top search engines, portals and websites that can generate monster traffic to your website.
Granted, advertising on hundreds of search engines, portals and high traffic websites can be costly.
However, in most cases you can set “caps” on the amount you are willing and able to spend — if anything.
What’s more, you can “test” to see which search engines, portals and high-traffic websites generate the most traffic at least expense.
CHAPTER 5: Google and other Monster Traffic Generators
CHAPTER 5: Google and other Monster Traffic Generators
Testing is a common practice of the most successful direct marketers and entrepreneurs.
Once you have identified the best search engines, portals and high-traffic websites for your purposes you can “roll out” very successful, and relatively inexpensive “campaigns”.
Here is a List of the 100 Top Traffic Websites on the Internet (as of this writing):
(Courtesy of Alexa Internet) 1. Yahoo!
Personalized content and search options. Chat rooms, free e-mail, clubs, and pager.
www.yahoo.com
2. Microsoft Network (MSN)
Dialup access and content provider.
www.msn.com 3. Google
Enables users to search the Web, Usenet, and images.
www.google.com 4. Baidu.com
http://www.baidu.com 5. QQ.com
http://www.qq.com 6. MySpace
http://www.myspace.com 7. Sina.com
http://www.sina.com 8. Yahoo! Japan
http://www.yahoo.co.jp 9. 163.com
http://www.163.com 10. eBay
http://www.ebay.com 11. Sohu
http://www.sohu.com 12. Yahoo! China
http://www.yahoo.com.cn 13. Live.com
http://www.live.com
14. Microsoft
http://www.microsoft.com 15. Amazon.com
http://www.amazon.com 16. YouTube
http://www.youtube.com 17. Wikipedia
http://www.wikipedia.org 18. Passport.net
http://www.passport.net 19. Blogger.com
http://www.blogger.com 20. Google UK
http://www.google.co.uk 21. Taobao.com
http://www.taobao.com 22. Google Japan
http://www.google.co.jp 23. BBC Newsline Ticker http://www.bbc.co.uk 24. Orkut
http://www.orkut.com 25. Google Germany http://www.google.de 26. Go
http://www.go.com 27. Naver.com
http://www.naver.com 28. CNN
http://www.cnn.com 29. CraigsList
http://www.craigslist.org 30. Alibaba.com
http://www.alibaba.com
CHAPTER 5: Google and other Monster Traffic Generators
CHAPTER 5: Google and other Monster Traffic Generators
31. Tom.com
http://www.tom.com 32. Wretch
http://www.wretch.com 33. RapidShare
http://www.rapidshare.de
34. The Internet Movie Database http://www.imdb.com
35. AOL
http://www.aol.com 36. eBay UK
http://www.ebay.co.uk 37. Mixi
http://www.mixi.jp 38. Google Espana http://www.google.es 39. 3721
http://www.3721.com 40. Flickr
http://www.flickr.com 41. Xanga
http://www.xanga.com 42. SOGOU.com
http://www.sogou.com 43. Google Turkey
http://www.google.com.tr 44. Megaupload
http://www.megaupload.com 45. Friendster
http://www.friendster.com 46. Rakuten
http://www.rakuten.co.jp 47. Google France
http://www.google.fr
48. Google Canada http://www.google.ca 49. Mail.ru
http://www.mail.ru 50. Yandex
http://www.yandex.ru 51. Nate.com
http://www.nate.com 52. Daum
http://www.daum.com 53. Livedoor
http://www.livedoor.com 54. Geocities
http://www.geocities.com 55. Hi5
http://www.hi5.com 56. Google SA
http://www.google.com.sa 57. PC Home
http://www.pchome.com.tw 58. China Ren
http://www.chinaren.com 59. Newsgroup.la
http://www.newsgroup.la 60. Google India
http://www.google.co.in 61. LiveJournal
http://www.livejournal.com 62. Soso
http://www.soso.com 63. eBay Germany http://www.ebay.de 64. Thefacebook
http://www.thefacebook.com
CHAPTER 5: Google and other Monster Traffic Generators
65. Apple Computer http://www.apple.com 66. Rediff.com
http://www.rediff.com 67. Zhongsou
http://www.zhongsou.com 68. Comcast.net
http://www.comcast.net 69. Discuss.com
http://www.discuss.com.hk 70. Google Mexico
http://www.google.com.mx 71. Photo Bucket
http://www.photobucket.com 72. ImageShack
http://www.imageshack.com 73. The New York Times http://www.nytimes.com 74. eBay China
http://www.ebay.com.cn 75. Mop.com
http://www.mop.com 76. Fotolog
http://www.fotolog.com 77. SourceForge
http://www.sourceforge.com 78. About
http://www.about.com 79. CNET.com
http://www.cnet.com 80. Xinhuanet.com
http://www.xinhuanet.com 81. Google Italy
http://www.google.it
CHAPTER 5: Google and other Monster Traffic Generators
CHAPTER 5: Google and other Monster Traffic Generators
82. Dell Computers Online http://www.dell.com 83. Mojo Works
http://www.mojoworks.com 84. Soufun.com
http://www.soufun.com 85. China.com
http://www.china.com 86. Uwants.com
http://www.uwants.com 87. FC2
http://www.fc2.com 88. Free
http://www.free.fr 89. MapQuest
http://www.mapquest.com 90. StatCounter
http://www.statcounter.com 91. VNET.cn
http://www.vnet.cn 92. Google Australia http://www.google.com.au 93. Weather.com
http://www.weather.com 94. Goo
http://www.goo.ne.jp 95. Adobe
http://www.adobe.com 96. CNNIC
http://www.cnnic.cn 97. Digg
http://www.digg.com 98. 21CN.com
http://www.21cn.com
CHAPTER 5: Google and other Monster Traffic Generators
99. CMFU
http://www.cmfu.com 100. HiNet
http://www.hinet.net
Four Ways to Generate Monster Traffic From High Traffic Websites
1) Advertise
Almost every high-traffic website, search engine and/or portal accepts all levels of advertising,
Almost every high-traffic website, search engine and/or portal accepts all levels of advertising,