Tu Mundo en Una Servilleta - Dan Roam

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tu

mundo

servilleta

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Dan Roam

 Traducción Ana Del Corral Londoño

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Primera parte

Introducciones

A cualquier hora, cualquier persona,

en

cualquier lugar: Resolver

problemas

mediante

CAPÍTULO 1

UNA MANERA TOTALMENTE NUEVA DE VER LOS NEGOCIOS

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De dónde vino todo esto: El desayuno inglés

(también conocido por:

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¿Qué quieren HACER las personas?

MARCA CONTENIDO FUNCIÓN FUNCIÓN CONTENIDO PERSONAS MARCA ¿Qué RECORDARÁN las personas?

Todo lo que necesitamos saber para crear un sitio

educativo en la Red

¿Qué quieren SABER las personas?

¿Qué quieren HACER las personas?

Diseñador Escritor Ingeniero »3DUHFHVLPSOHSHURHVPiVRPHQRVWRGR 'HVSXpVUHVXPtODVHUYLOOHWDFRQXQWtWXOR\XQDFODYH MARCA CONTENIDO FUNCIÓN ¿Qué RECORDARÁN las personas? ¿Qué quieren SABER las personas?

¿Qué quieren HACER las personas?

Diseñador Escritor

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CAPÍTULO 2

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Cómo funciona el cerebro:

Canales de natación

Llegar a la luna Desarrollar propulsor Desarrollar combustible Desarrollar nave espacial Entrenar astronáutas Probar propulsor Lanzar

Flujo de trabajo en el negocio

Millaje Estilo Confiabilidad Comportamiento Sentidos Cerebro reptil Neocorteza (cerebro de los mamíferos) Cuénteme su problema... ¿Está definido el problema? ¿son soluciones definidas? Solución ¡Fuera! Sí Sí No No Con derechos MoneyFree MoneyFree MoneyFree SAX Inc. SMOSoft Peridocs Univerce Univerce SMS-Peridocs Sin derechos

La mano es más poderosa que el ratón

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Lápiz negro, marcador amarillo, lápiz rojo: ¿Quién visualiza?

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«Páseme el

lápiz!»

«No sé dibujar,

pero...!»

«No soy una

persona visual»

Lápiz negro

Lápiz amarillo

(Marcador)

Lápiz rojo

Hay tres clases de pensadores visuales; quienes no ven la hora de em-pezar a dibujar (las personas del lápiz negro); quienes se sienten a gusto añadiendo detalles al trabajo de otro (las personas del marcador amari-llo) y quienes lo cuestionan todo, hasta el momento en que cogen el lápiz rojo y dibujan de cero.

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La cuerda guía del pensamiento visual

4 pasos (proceso)

3 partes

(biología)

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CAPÍTULO 3

UNA APUESTA QUE NO SE PUEDE PERDER:

LOS CUATRO PASOS DEL PENSAMIENTO VISUAL

Texas hold ’em:* Lo que está en juego en la mesa

del pensamiento visual

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Ejemplo

Más valiosa

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Menos valiosa

(más probable)

Escalera real Escalera de color Póker Full Color Escalera Trío Doble pareja Pareja

Mano

Manos ganadoras en el póquer, de la más valiosa a la menos valiosa

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Descubrir ideas

Mirar mejor, ver más claro, imaginar más allá:

Las herramientas y las reglas de un buen

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CAPÍTULO 4

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