Variable Number Percentage
Yes 80 100
No 0 0
TOTAL 80 100
Source Primary Data
Graph-4: Awarness of Coca-Cola
Yes 100%
No 0%
Awareness of Coca-Cola
Analysis:
The above table shows that 100% of outlets owners are aware of Coca-Cola products and nil% said No.
Interpretation:
So here it can be interpreted that all the outlet owners sre sware of Coca-Cola products.
5. If Yes how did you come to know?
Media which created awareness of coca-cola
Variable Number Percentage
Banner 8 10
Hoarding 32 40
Television 30 37.5
Newspaper 10 12.5
TOTAL 80 100
Source Primary Data
Graph-5: Media which created awareness of Coca-Cola
ANALYSIS:
The above table shows that
10% of outlet owners came to know about the coca-cola products through banner.
40% of outlet owners came to know about the Coca-Cola product through Hoarding 37.5%of outlet owners came to know about the Coca-Cola product through television.
12.5% of outlet owners came to know about the Coca-Cola product through Newspaper
INTREPRETATION:
From the analysis of the above data it can be interpreted that advertisement through hoardings and television are the major tool for creating awareness to the consumers.
6. What is the chilling equipment you use?
Chilling Equipment Uses by Retailers Numbers Percentage
Pepsi Fridge 17 38
Own Fridge 15 33
Ice Box 2 4
Both Pepsi fridge and own box 11 25
Total 45 100
Source Primary Data
Graph-6: Chilling equipments used by retailers
ANALYSIS:
From the above graph it is analyzed that Outlets keep mostly Pepsi and their own Chilling equipment.
INTERPRETATION:
Pepsi fridge holding outlets are more and next is own fridge holding outlets and only 2 outlets are keeping Ice fridge out of 45 outlets & both Pepsi and own ice box are 11 in number.
7. Does outlet fits in Balance 2 criteria? (Pepsi products) Outlets Fits in Balance 2 Criteria
Response Number Percentage
Yes 31 39
No 49 61
Total 80 100
Source Primary Data
Graph-7: Outlets fit in Balance 2 criteria
ANALYSIS:
49 Outlets fits in balance 2 criteria and 31 does not fits.
INTERPRETATION:
In the above Graph among 80 new Outlets 31 Outlets keep Pepsi Products and 49 Outlets they were not having any of the beverages like Coca- Cola and Pepsi. There was a more opportunity to enroll new outlets because most of the outlets do not have any beverages products.
8. How often do you order for the products?
Frequency of Placing Order For The Products
Days Number Percentage
Daily 10 22
Weekly 29 64
Monthly 6 14
TOTAL 45 100
Source Primary Data
Graph-8: Frequency of placing order for the products
ANALYSIS:
29 Outlets order weekly 10 Outlets Daily and 5 Outlets Monthly.
INTERPRETATION:
There are 29 outlets which order in weekly basis and only 10 outlets are there which order daily and only 5 outlets are there which order in monthly basis. Commonly outlets order for weekly basis.
9. What do you do if a brand which you prefer is not delivered to you on time?
Response of The Retailer If Product is not Delivered on Time
Response Number Percentage
Go for other brand 25 31
call to distribute 8 10
Call to company's Sales Person 22 28
Stop Selling that Brand 25 31
Total 80 100
Source Primary Data
Graph-9: Response of the retailer if products is not delivered on time
ANALYSIS:
Among 80 new Outlets 55 Outlets said that they will go for other brand whereas 27 said they stop selling the Brand and 23 and 13 outlets said call to Company’s Salesperson and Distributor respectively.
INTERPRETATION:
If brand product is not delivered on time then commonly outlets go for other Brand. But if demand is high for the same product then they try to contact company to get the Product on time.
10. Coca-Cola Company does not take empty bottles of Pepsi, but the latter does.
Does it have any effect on sales?
Effect On Sales If Coca-Cola Does not Take Empty Bottles of Pepsi
Response Number Percentage
Yes 2 4
No 18 40
Can't Say 25 56
Total 45 100
Source Primary Data
Graph-10: Affect on sales if Coca-Cola does not take empty bottles of pepsi
ANALYSIS:
There are 25 Outlets have not given any response for this Questionnaire and 18 and 3 Outlets said NO and YES respectively.
Coca-Cola does not take empty bottles, most of the retailers were not having any idea of this but some said that there is no any impact on sales.
11. Kindly rate the behavior of salesman of the beverages you deal with?
Behavior of Salesman of The Company
Response Number Percentage
Highly Satisfied 4 8
Satisfied 24 54
Neither Satisfied nor Dissatisfied 13 29
Dissatisfied 4 8
Highly Dissatisfied 0 0
Total 45 100
Source Primary Data
Graph-11: Behaviour of salesman of the company
ANALYSIS:
From the above Graph 24 Outlets were very satisfied with Pepsi services and 4 are highly satisfied. 13 Outlets were not satisfied or dissatisfied and only 4 outlets among 45 Outlets were dissatisfied.
INTERPRETATION:
Pepsi provided better services to the outlets and hence it is required for the Coca-Cola Company to come up with better scheme and provide a better services to the outlets then competitors.
12. If you wish to do business with Coco-Cola, give reasons for it?
Reason Behind Keeping Coca-Cola Products
Reasons Numbers Percentage
Brand Value 35 44
Better Scheme 2 3
High Demand 41 51
Good Supply 0 0
High Profit Margin 0 0
Good Service Quality 1 1
Any Other 1 1
Total 80 100
Source Primary Data
Graph-12: Reason behind keeping Coca-Cola products
ANALYSIS:
There are 44 new Outlets wants to go for Coca-Cola Products because of their Brand Value and 51 Outlets because of High Demand. Only 3 Outlets for better scheme and 1 outlet for Good Service and any other reason.
INTERPRETATION:
There are 49 outlets they want to do business with Coca-Cola Company and 51 Outlets they do business because Coca-Cola Product have high Demand.
13. How you rate the price of beverages you keep other than Coca-Cola?
Rate 1 if it is least price and Rate 5 if it is highly priced.
Rating of the price of beverages other than Coca-Cola
Rate Numbers Percentage
Graph -13: Rating the price of beverages other then Coca-Cola
2
Rating the price of beverages other than Coca-Cola
ANALYSIS:
Among the total respondents 2% retailers says that the Coca-Cola products are priced high, 31% says it is priced more then others, 38% have neutral opinion about it, 20% says it is priced lower then others and remaining 9% says that it is priced least.
INTERPRETATION:
Majority of the retailers have an opinion that the products of Coca-Cola is priced cheaper then other beverages. However the percentage of retailers saying that the coca-cola products are rated higher then other products is sufficient enough for the company to consder the revision of the pricing policy.
14. Which type of packaging attracts the retailers to open the outlet?