Estado y mercado: las dos caras del capitalismo

There are a number of promotional opportunities available that will create great excitement and awareness for the championship. The host shall undertake the development of a promotional plan to ensure maximum exposure for the event. This may include:

Ticket promotion

Radio station and local TV talk shows

Include a local media person on the host committee Poster display

Banner display

Event program production

Onsite promotional booth during events Shopping centre displays and promotions Newspaper ads/supplement

Website design and promotion

Maximum seating capacity and overflow plan Advertising in local sporting goods stores Media conferences

Advertising to local sport associations.

To promote the championship, it is a good idea to place two large billboard ads in high traffic areas at least six months prior to the championship. Ask your sponsor to assist you with this effort. Also, place a large promotional sign at the host venue. While this is optional it will add substantially to the overall publicity for the event.

Promotional material such as shirts, stickers, buttons, etc. will help promote your championship. You can use radio to promote this effort through give-aways, call in show, etc.

The championships shall be promoted as the "CCAA (Specific Sport) National Championship(s)." The title sponsor for the event would appear before CCAA.

Exceptional Practice - UNB-SJ - 2011 Women’s Volleyball

Area of Excellence: Event Promotion

Promotions and marketing went extremely well. We had eight of the most popular restaurants in Saint John on board as meal sponsors. This allowed us to place championship promotional ‘tent’ cards on each table in these restaurants for the final couple of weeks leading up to the championship. People read these cards while waiting for their food.We got word from the restaurant owners that these cards were creating a lot of interest for the championship. This was our most successful promotional tool.

Exceptional Practice - NSAC - 2012 Men’s Basketball

Area of Excellence: Gifts in Kind

Partnered with local restaurants who sponsored a free meal for athletes. Positive word-of-mouth among teams ensured the restaurants received repeat business during the event. One stayed open late specifically for post-game meals.

Exceptional Practice - Keyano College - 2009 Men’s Volleyball Area of Excellence: Special Events Community Support

Ultimate Physical Education Class lead by women’s volleyball coaching Staff

Invited four elementary schools to attend each of the Day 1 and Day 2 opening games Paired each school with a participation team

Pre-event visit during art class to decorate T-Shirts and inform them about team Pre-event visit during gym class to introduce host team players, build interest etc. Introduced the students to some of the cheers and their WVB hosts

Provided bus transportation from school to the venue

Provided facility for one hour of phys-ed class (included volleyball and misc games) Provided lunch and free tickets to all volunteers, staff and students

Provided teams with markers for autographs

Provided photos of the crowd interaction throughout the school system to generate further interest Allowed free admission all weekend for kids with commemorative t-shirt

Results: Increased fan attendance by 250 for each of the morning games Increased crowd interaction and noise level, considerably

Total cost of about $1250 dollars was well worth the community investment We picked up $7500 in sponsorship specific to this initiative

Exceptional Practice - Francois-Xavier-Garneau - 2011 Soccer

Area of Excellence: Spectators

Sponsors covered the cost of transportation for 1,300 local elementary and secondary students.

Exceptional Practice – Capilano College – 2007 Women’s Volleyball

Area of Excellence: Promotional Program

‘Send a Kid to the Nationals’ was a promotional program developed to achieve the following:

Make the visiting teams feel welcomed by matching the team with a local elementary school to support them and attend their games. Each school adopted one team.

Increase the attendance figures for the championship, especially for the preliminary games in the afternoon Provide an opportunity for elementary school children to watch top-level college volleyball in the hope of inspiring them to participate in sports and keep active.

Some of the college teams were invited to speak and answer questions at their adopted school. This was a very positive experience for both the college athletes and the elementary school children.

Results: The program was successful in meeting its goals. Several hundred children attended the afternoon games on the first day of competition, which augmented our attendance figures. The children made signs supporting their teams and filled the gym with cheers and excitement. We received very positive feedback from the staff of the elementary schools and the college teams about the program. I would encourage future hosts to consider doing this. It is a bit of work to organize the program but it is well worth it.

BANNERS

The CCAA will supply the host with a national championship banner. These banners must be placed in high profile areas. All banners, including the host committee's banners, must be tightly secured and not to interfere with play on the field/ court/ course. The host committee must return these banners to the CCAA in appropriate packaging (rolled, not folded).

All sponsor banners displayed at a CCAA national championship shall adhere to the following specifications. This applies to soccer, volleyball and basketball national championships. Hosts shall be responsible for purchasing the banners from the provider of their choice.

Banner specifications:

- Shape: Double sided ‘A’ Frame - Size: 6’ wide x 3’ long

- Material: collapsible (to minimize athlete injury)

- To be visible to: event attendees, webcast viewers and event participants