New Vision for AgriFood
Development in Mexico
Adriana Herrera, SAGARPA
Enrique Merigo, Consejo Nacional Agropecuario
October 13, 2014
To meet global challenges in food security, the World Economic Forum Initiative has
implemented the "New Vision for Agriculture."
This Initiative engages leaders from the private sector, government, international
organizations, civil society and academia to assist in shaping a vision of agriculture as key
to food security activity. The three pillars that guide the Initiative are:
ENVIRONMENTAL
SUSTAINABILITY
Maintain or improve the
quality and quantity of natural
resources; meet challenges of
climate change.
FOOD SECURITY
Meeting nutritional
demands while
affordable options are
provided through the
value chain
ECONOMIC DEVELOPMENT
Launching of the New Vision for AgriFood Development in Mexico “VIDA”
• On October 7, 2013, in a meeting with top business leaders of the food
sector in Mexico, the Secretary of Agriculture, Mr. Enrique Martinez y
Martinez, launched the New Vision for the Agricultural Development of
Mexico (VIDA).
• VIDA is a joint effort of the Mexican public and private sectors, with the
support of the World Economic Forum. The private sector is represented
by two co-directors from global and regional companies. There is also a
close participation from the National Agricultural Council.
• Increase production by 20%
Food Security
• Reduce emissions by 20%
Environmental
Sustainability
• Reduce Rural Poverty by
20%
Economic
Opportunity
Increase productivity in the sector
through investment in technology and
physical and human capital
Promote partnership models that
generate economies of scale and higher
value added
Promote greater certainty through risk
management mechanisms
Promote sustainable use of natural
resources
Modernize the regulatory and
institutional framework
In
cr
e
ase
Fo
od
Pr
od
u
ct
ion
Pillars of the New
Vision for Agriculture
2013-2018 National Development Plan
(NDP)
Objectives for the Agrifood Sector
National Crusade Against
Hunger
Aligning the goals of the New Vision for Agriculture with domestic priorities
Cross
cutting
Strategies
Increase productivity across all sectors
Modern government
More than 60 Members from the public and private sectors
ADM México AgroBIO México Almex ASERCA Bayer BungeCámara Nacional del Maíz Industrializado Cámara Nacional de la Industria Molinera de Trigo Cargill
CIMMYT
Confederación Nacional de Productores Agrícolas de Maíz de México
Consejo Agropecuario Poblano Consejo Nacional Agropecuario
Consejo Nacional de Fabricantes de Alimentos Balanceados y de la Nutrición Animal CONASIST
DuPont Pioneer Ingredion
Fábrica de Harina Elizondo
Grupo Consultor de Mercados Agrícolas Gruma Grupo Altex Grupo Bimbo Grupo Kasto Grupo LALA Grupo Trimex Harinera La Espiga Harinera La Moderna Harinera El Paraíso IAGROCEN Industrial de Alimentos INIFAP Kellogg´s MCKINSEY Minsa Molinera de México Molino de Trigo Guadalupe Molinos Munsa Monsanto Norson PEPSICO RYC Alimentos SAGARPA SNICS SYNGENTA AMEG
Gr
ai
ns
Oilseed
s
BASF Bayer Citrofrut Coca Cola Dupont Grupo Altex Grupo Bimbo Grupo Cetto SAGARPA Wal-mart YARA ADM ANIAME BASF BUNGE Cargill COMEXPALMAComité Nacional Sistema – Producto Grupo Altex Kellogg´s McKINSEY MONSANTO PEPSICO PROPALMA RAGASA SAGARPA UNILEVER
Fruits
&
V
eg
etbles
Coff
ee
Cafés y Semillas de México Cafés Tomari
Ecom Trading (AMSA) Louis Dreyfus Grupo Merino Télis Outspan México Nestlé México,
Grupo Neumann (Cafés California) Syngenta Agro,
Yara México
Fundación Cacao México
Coc
oa
Barry Callebaut (DCMX) Codilsa
Chocolates Turín Ecom Trading (AMCO) Grupo Prisma
Intercambio Mexicano de Comercio Nestlé México
