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In document Información Financiera Trimestral (página 181-185)

If your main profile picture is the bread, your headline is the butter. A good profile picture can seriously generate some traffic to your profile, but a great headline can

seriously push your picture over that limit substantially! Remember all the rules that you’ve learned about when creating your username.

1.) Ask an open ended question. Make the user compelled to click on your profile and answer you! Be careful not to make it cheesy or demeaning.

For example…

If you are mail, some great lines are, “Why do girls always go to the washroom together? Girls are nuts!”…”Are you going to stalk me? Then you better look like Megan Fox!”…”Do you honestly think you’re good enough for me? I hope so!”

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Quick Tip

If you are stuck with making a good headline, asking an open ended question is probably your quick fix. If you’re lucky, maybe potential singles looking at your profile will answer your question! Be creative with this, there is a ton of humor and wittiness you can add.

Remember to ask a question that appeal to the opposite sex. Use your common sense here.

2.) Again, avoid all negativity. Remember to refrain from any negativity in your headline! Refer to “Stay Positive” in the Username section of this book. Nobody wants to be with someone who is depressed and down on life all the time. Chin up!

3.) Do not use plain language! If you want to stand out, be descriptive. You can turn any sentence into a work of art that just screams for positive attention. This is probably one of the most important aspects of making your online profile heading.

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For example, if you want to convey that you are humorous; many people might simply state it: “People think I am funny.” What’s wrong with this? It’s positive, but it again you are telling people you are funny instead of showing it. It’s also extremely boring. If you want to convey that you are humorous, instead of simply saying you are funny, you could say, “Congratulations! You have reached the profile of the sexiest man alive!” I’m sure you can agree that this headline is much more exciting than the previous. What makes this headline different than all the others?

a. The use of exclamation marks automatically makes the heading more exciting. You can instantly create emotion by using an exclamation mark. If the example heading said, “Congratulations. You have reached the profile of the sexiest man alive.” it may still be funny - however it does not evoke as much emotion as the previous. However, the overuse of

exclamation marks throughout your profile may ruin its effect. Use it often but use it only in the appropriate places. You must use your own

discretion.

b. Showing that you are funny instead of simply stating it is much more profound. Showing that you are a certain quality is much more powerful than simply saying you have it. This applicable to every aspect of how you communicate online. Picture two people; one of them says they’re

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other person driving up to you in a Lamborghini, draped in Versace with 60 thousand dollar Omega watch. Which is a more effective means of

portraying wealth? Don’t make this error that nearly almost every guys does and you’ll be on your way!

c. Be descriptive. It never hurts to exaggerate a little if it is obvious it’s an exaggeration. For example, I could have used the phrase “Congratulations! You have reached the profile of a sexy man!” but the word “sexiest” in the place of “sexy” conveys much more confidence in a humorous way. Paint your headline with adjectives makes it stand out in a positive way. Show people that you’re not boring – because you aren’t!

d. Be clever. It doesn’t take an ounce of thought to simply state “People think I am funny.” However, the example headline, “Congratulations! You have reached the profile of the sexiest man alive!” conveys humor by actually performing humor. It doesn’t take a tremendous amount of brain power to create something that has a little bit more to make people smile – and that’s what your goal should be!

4.) For the love of God, don’t be cheesy! Leave the clichés for somebody else. What this conveys is an extreme lack of creativity. These headlines do not stick out and they’re just plain old lame. Be original! In fact, studies show that one of the biggest turn-offs for men and women is cheesy pickup lines. Don’t fall into this

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unfortunate category.

5.) Keep your audience in mind. If you are targeting women in their 20s, I’m sure a philosophical quote on life would be of any effect to them. However, if you are targeting women in their 50s, this would be a logical thing to do. Remember – try to think of what your target is – are you trying to get someone young and hip? If so, try and state a headline that appeals to young women. More examples will be stated in the following sections.

6.) Capital letters – don’t fully capitalize your headline but you are allowed to use it sparingly. As much as some people would love to think, using all capital letters does not drive people to click on your profile. What it does is annoy people. Using caps lock should only be used when you are yelling somebody over the internet – and you’re pissed! Generally, all capital letter headlines just scream for negative attention – people will believe the person is immature or trying very hard to get people’s attention. However, I do strongly recommend using capital letters sparingly!

For example…

Let’s use our model headline as an example in this case. You could most definitely use capital letters to spruce it up to grab some extra attention.

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“CONGRATULATIONS! You have reached the profile of the sexiest man alive!”

Or…

“Congratulations! You have reached the profile of the SEXIEST man alive!”

This is a very simple but effective way of gaining a little bit more attention to your headline! Again, it is vital that you use this tactic sparingly!

7.) Try using a quote once in awhile in your headline. A lot of many online dating gurus as I have encountered like to occasionally put quotes in their headlines from movies or books. You really have to be picky here; you don’t want to sound too philosophical or cheesy when you do this. The best quotes that I find works best are ones that are again, humorous.

For example…

I do occasionally like to enter funny quotes from movies into my profile headlines. If you have ever seen the movie Zoolander (which is actually one of my favorite movies of all time), you will very well know the quote which the main protagonist of the story, Derek Zoolander says, “I’m really, really, really, ridiculously good- looking!”

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Be sure to include quotations! This way you avoid any confusion.

8.) Remember that you should always check your spelling and grammar. This is more of a measure than tip. You must do this with whatever headline you decide on. Type it in a word processor like Microsoft Word and correct any spelling errors of grammatical errors of any kind. A lot of singles - and I mean a lot of them – will simply discard you instantly if you have any errors of any type. Show people that you care and go that extra mile. Under no circumstance should there be any errors.

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