Capítulo 1. Fundamentos y enfoques teóricos del capital social
2. Marco conceptual
2.4. La problemática en torno a la cuantificación
Yin (2009) argues that the aim of data analysis is to treat collated evidences fairly and produce analytical conclusions. Similarly, Flick (2007) stressed that the aim of qualitative analysis is to identify, compare and examine patterns and themes, in order to interpret these patterns/themes. Despite the aim, Saunders et al (2009) and Robson (2002) argue that there are no clear or accepted techniques or set rules regarding analysing qualitative data. For instance, Yin (2009) recommends four techniques for analysing qualitative data: pattern-‐ matching, time series, program, logic and explanation building. While authors like Braun and Clarke (2006); Elo and Kyngas (2008), Hsieh and Shannon (2005) identify thematic and content analyses as appropriate techniques in analysing qualitative data. However, one major problem of qualitative data analysis according to Easterby-‐Smith et al (2008) is the difficulty encountered in data reduction to meaningful conclusions, from different sources. This study adopts content analysis in analysing data with justifications for the use of this technique.
Content analysis involves organizing communication content or text data in a manner that allows easy identification, indexing or retrieval of content relevant to research questions. This is done through the objective and systematic application of categorization rules (classifying words or phrases with the same meaning into different categories) into data that can be clearly summarised and compared (Graneheim and
Lundman, 2004:106). Similarly, Prasad (2008) defines content analysis as the subjective interpretation of text data through the systematic classification procedure and the identification of patterns. This content or text data might be in verbal, electronic or print form which could be obtained from narrative sources, interviews, observation, open-‐ended survey questions as well as from books and print materials (Hsieh and Shannon, 2005). Using content analysis enables the researcher generate inferences from qualitative data, while still maintaining the richness of the data (Elo and Kyngas, 2008:108). Hsieh and Shannon (2005: 1279-‐84) identified three approaches to content analysis: conventional, directed and summative approach.
The conventional approach is generally appropriate when a study aims to describe a phenomenon and when research literature on the event is limited, so codes/themes are generated from the text data; similar to the inductive thematic approach of Braun and Clarke (2006). The directed approach aims to extend conceptually existing theory or framework. The use of theory as a guiding point in this approach helps focus the research questions and permits the researcher use themes from literature before developing new themes if the need be. In essence, this approach is appropriate for studies aiming to investigate events considered incomplete or events that would benefit from further description. In addition, this approach offers flexibility during data collection by creating the room for open-‐ended and probing question. Finally, the summative approach considers quantifying certain contents in the text data with the aim of understanding the contextual use of content. It is primarily appropriate when studies undertaken are not to infer meaning but to explore usage. For this study, the directed content approach has been utilised for the following reasons: the research extends existing OL theories and knowledge to selected Universities in Nigeria in attempt to gain in-‐depth understanding of learning in these universities. Additionally, the directed approach supports the use of targeted, open-‐ended and probing questions during data collection, offering the researcher more flexibility. The use of directed approach has helped the researcher in working initially with themes from the literature before developing new themes as the analysis progressed. However, the major limitation of this approach is that “overemphasis on the theory can blind researchers to contextual aspects of the phenomenon” (Hsieh and Shannon, 2005:1283). In managing this
limitation, the researcher analyses contextual contributions presented by respondents as it relates to research questions.
In analysing data using content analysis, the researcher followed a set of procedures: transcription, data reduction, data display, pattern matching, verification, drawing conclusion suggested by Miles and Huberman (1994), Braun, and Clarke (2006).
ü At the transcription phase the researcher tried to listen to digital recording conversation and transcribed after interviews conducted, jotting down main points at different periods. The researcher also converted scribbles from observation to some form of written record (Seidman, 2013). The jotted points and quotes were used to confirm interviewees’ meanings and inferences; as well as those from observation, similar to one way of data verification explained by Miles and Huberman (1994). This phase enabled the researcher get familiar with the data as she had to listen over and over again to transcribe and also she had to read the data several times.
ü The research ensured all collected materials from primary sources are being properly labelled and referenced. Transcribed data has been reduced by categorising interviewees responses according to questions and universities to identify responses required in answering research questions. Initially, the researcher made use of working themes from the literature as oppose developing new themes as explained by Hsieh and Shannon (2005) in the use of directed content analysis. Interviewee responses were further classified based on predetermined themes from the literature in each university, drawing similar themes together, enabling the researcher identify related themes. Similarly, data from observation and evidences from other sources have been categorised according to themes. While data without predetermined themes were categorised according to temporal themes developed from data under the universities. The researcher read obtained data in comparison to the classification for clarification and verification.
ü The researcher further developed sub-‐themes from broad themes as these have been identified to be unique to case studies and therefore considered relevant to be sub-‐categorised. For instance, integrated OLMs as a broad theme from the literature was further sub-‐categorised into classroom meetings, training,
meetings as sub-‐themes or kinds of integrated OLMs (OLMs) identified in selected universities. This sub-‐categorisation has also been done to broad themes developed from data. Themes and their sub-‐categories have been displayed in tables in the appendix.
ü Data from interviews, observation and other sources are then interpreted and presented (analysed) according to themes and sub-‐themes with the inclusion of quotes to back the claims. This interpretation and presentation has been done first by comparing and contrasting data on similar themes and sub-‐themes from Cases Alpha, Beta and Cairo, while sub-‐themes unique to any university has been presented differently. The researcher further used the literature to either support or distinguish findings arising from case universities; similar to the explanation of pattern matching by Klenke (2008) that it involves linking two patterns where one is theoretically based and the other operational and observed. Theoretical patterns arise from traditional theories, ideas. While the operational pattern stems from direct observation, interviews, field notes and other supporting documents. Internal validity of the study is therefore enhanced if patterns match.
ü Afterwards, findings have been discussed as to how it is similar or different from what has been obtained in literature, from which conclusion has been drawn.