HERE YOU WILL FIND A BUNCH OF WORK FOR PROVOKE EVOKE & TOUCH YOUR SOUL

(1)

LTD

graphic design & art direction

HERE YOU

WILL FIND

A BUNCH

OF WORK

FOR

PROVOKE

EVOKE &

TOUCH YOUR

SOUL

(2)

THIS PORTFOLIO

IT’S DIVIDED INTO

CASES TO SHOW YOU A

gLOBAL VIEW OF THE

SOLUTIONS I DELIVERED

FOR EACH CLIENT.

Enjoy!

Some of the projects I showcase here are the result of a collaborative process, including copywriters, illustrators... Look for the green dot for that especific information. And thanks in advance for your attention. ;)

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CASE...

Coca Cola

Description:

Working for a client who defines himself positive and optimistic, that knows no cultural barriers and calling to spread happiness to all those who interact with the brand is always a complex client, or you will fall into kitsch. Is one of those projects where I had control of the process, developing both the concept and its verbalization, as the key visual performance and adaptation to different formats:

(4)

Coca Cola

proMotionAl AMBient cAMpAign

Art Direction, grAphic Design, illustrAtion & copy 3D Design: AlBerto goMez

DetAils:

To create an ambient action for large retail areas and communication campaign consisting of an active sales promotion, direct gift and a gift aspirational. Looking in the location of optimism and hope, where our fears automatically

disappear to make way through the imagination to a world full of positive feelings. This place is not in the “earth”, but somewhere closer to heaven, where having a more positive vision of reality. Because ... “behind the clouds the sun always shines.”

(5)

DetAils:

Outside the shopping center we place a cloud shaped space. Inside, we generate a positive emotionally charged experience. A promotion information stand, a rest and try the product area, a children space ... Once the visitor comes in, will be received by direct hostess with a gift: a cotton candy. This will contain information on how to get the promotion gift: A captive balloon ride, right there!. You also have the opportunity to participate in an aspirational gift of a balloon ride in Bhutan, the country where happiness is not only a right but an obligation.

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DetAils:

To generate traffic to the area and communicate the mechanics, several actions take place both inside and outside the mall.

(7)

CASE...

Leroy

Merlín

Description:

Retail Company specialized in the field of decoration, DIY, gardening and construction. Store Their

communication is articulated through promotional benchmarks: birthdays, seasons, product categories, etc ....

Using the stores as a large communication support, we leverage the opportunities that the customer path offers to make this tour ends up in purchase.

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Leroy Merlín

“da rienda suelta a tu brico-imaginación”.

proDuct cAMpAign Art Direction &

grAphic Design

copy: FeDerico gAgo

DetAils:

Generate traffic and increase sales. Buying at Leroy Merlin is a party where everyone is invited. “Unlimited imagination. Come to Leroy Merlin and unleash your DIY imagination.“ We create an environment set in the world of dreams linked to bricolage.

(9)

Leroy Merlín

guerrillA, Floor vinil & trÁFFic cAtAlogue Art Direction &

grAphic Design

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Leroy Merlín

DetAils:

Turn Leroy Merlin store into the right place for the decoration of your home at best prices. Unlimited imagination. Through the offers, customer can unleash his imagination. We create an environment set in the world of dreams linked to the decor.

proDuct cAMpAign Art Direction &

grAphic Design

copy: FeDerico gAgo

“decorate is a party you

dont want to miss”.

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Leroy Merlín

toteM, DisplAy & sAMpler Art Direction &

grAphic Design copy: FeDerico gAgo

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Leroy Merlín

AniversAry cAMpAign Art Direction, grAphic

Design & illustrAtion copy: FeDerico gAgo

DetAils:

To celebrate the 20th anniversary of the company, buying Leroy Merlin has advantages and special gifts for customers. Unlimited imagination. Taking advantage of the deals, the customer can unleash your imagination. We create an environment set in the world of dreams linked to DIY and decorating, with the anniversary as the focus of communication.

(13)

Leroy Merlín

BillBoArDs, vinyls, AlArM covering & hAnging posters Art Direction, grAphic

(14)

CASE...

Repsol

· Gas station local actions · Repsol Car Wash · Sprint Car Wash

· Gas

· Sprint Store products

Description:

One of the ten largest private oil companies in the world, has values as innovation, transparency, accountability and security. Communication in its gas stations acquires great importance, because it’s where the brand interacts directly with the customer. Due to the shortness of this contact, the messages must be clear and direct (product-benefit). These premises apply to:

Pro

DU

ct

S

Ser

Vice

S

(15)

Repsol

vLaunch of the new Repsol

“premium” fuels. “More miles of life.” With two product benefits:

· Low consumption (more miles) · Greater care (engine lasts longer). A palette of bright colors and clear tones and washed emphasizing the differential value of cleaner fuels. “

posters & DisplAys Art Direction &

illustrAtion: DoriAn hung

“dare you to go where

others fail”.

(16)

Repsol

on-line Action

Art Direction, grAphic Design & illustrAtion copy: FeDerico gAgo

DetAils:

Launch of the new Repsol “premium” fuels .

“More miles of life.”

We created a “more miles of life car” online casting. The site allows take part and vote for the participants and practical is complemented by a section of tips for taking care your car. To communicate this, we developed several actions at retail: stands where the customer can be photographed next to his vehicle and enter the contest. Dynamic PLV in suppliers calling to participate with reports of the candidates and advice to protect your car.

(17)

Repsol

posters, supplier, DisplAy, Diptic & vinyls... Art Direction &

& pepo lopez

DetAils:

Launch of the new Repsol “premium” fuels .

“To saving does not remain just in words. Save refueling. “ Building on the momentum mediatic that Leopoldo Abadia holds as an expert in economics, we use your image to give value and credibility “savings” product. attribute Compressed messages inspired by the SMS. Clear and straightforward benefit.

(18)

por dos

Un

que vale

Viaje al Caribe

un viaje al Caribe podrás

obtener

Por un consumo mínimo de 30 euros, pagado con tarjeta en tu estación de servicio, dispondrás de un ticket con un código que te permitirá acceder a la promoción de un viaje 2x1 al Caribe por 1499 € con todo incluido durante 9 días y 7 noches en un hotel de 4 o 5* a pensión completa. Además llévate 185 € de regalo en una tarjeta Solred para gastar en tus estaciones de servicio habitual. Para reservar y comprar el viaje, debe acceder a la Web www.pepetravel.com/repsol o llamar al teléfono de Pepe Travel 902. 876. 273 y facilitar el código incluido en su ticket de compra. Disponibles 5000 viajes 2x1 que se asignarán por orden de llamada hasta agotar las 10.000 unidades. Repsol y las estaciones de servicio de Repsol adheridas a la promoción están exentas de cualquier responsabilidad de dicha promoción. Promoción válida hasta xx/ xx/ xx

185

€

de regalo

Solred

y unatarjeta

con Si consumes

30 €

tarjeta

o más con Repsol

poster & press AD Art Direction, grAphic

DetAils:

Promotional action at petrol stations and newspaper, two Caribbean trips direct offer using the Repsol Solred credit card at the stations. “From here to Caribbean, by a refueling”.

Photography and retouching to build an image that quickly and efficiently comunicate the promo.

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Tu coche estará

impecable

y tu bolsillo más que contento.

10 Lavados

para tu bolsillo

para tu coche

mucho ahorro

30 €

Por sólo

tienes

un

talonario de

_lavados

a mejor precio

Enhorabuena

Lavado Gratis

Has ganado un

¿A qué esperas?

Pide tu tarjeta de la promoción y utilízala en cada visita.

repostajes

iguales o mayores a Cada

6

30 €

consigues lavado

gratis

1

Repsol poster

DetAils:

Promotional local actions to communicate “premium” automatic car washing services promos of the stations.

· A nice, cleanc & saver pig sponge. · A free car wash game reward: Six refills, you get one.

3D illustration, retouching and promotional game gift creating.

“saving twice

...and i get one“.

(20)

Si Daniel Sam

nos hubiera conocido,

la película

sería más corta

una historia diferente. Es un servicio que cuenta con la sencillez, comodidad y eficacia

que necesita para mantener su vehículo siempre limpio. Un lavado completo con todas las garantías de seguridad.

SPRINT LAVADO Consigue

3 lavados

especiales por el

precio

de

2

Repsol

“Lesson 1: wax on, wax off”

Direct MArketing

Art Direction, grAphic Design & illustrAtion copy: cristinA cArvAJAl DetAils:

Communicate a 3x2 special Sprint Car Washes: simple, fast and effective.

A reference to the famous movie scene, with humor.

(21)

Con cada

lavado

recibes

la

prensa

Gratis

Extra – Extra:

¡Regalan periódico al lavar el coche!

Repsol

Buenos días

y buen lavado

5 €

por desayuna tu coche y

lava

Más Lavados

Más ahorro

15

por

5

lavados

Te va a tocar

_seguro con repostajes y

3

2

1

Lavado* * Descuento válido únicamente en la estación de servicio en que se efectúe el lavado. Infórmate de los tipos de lavado aplicables a la promoción en tu estación de servicio. Promoción válida hasta el xx/xx/xxxx

“Your car clean, and you, updated”.

posters

DetAils:

Promotional local actions to generate traffic to automatic car wash service stations. Free Newspapers with a car wash as a news story in itself car wash and breakfast, combined offerings ... 3D illustration and

photographic style to clearly promotion communication.

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CASE...

Foster’s

Hollywood

· Vinculación con el cine.

· Indulgencia.

Pro

DU

ct

Promotion

S

Description:

Leading the “casual dinning” category, defines itself as an indulgent, fun, spontaneous and friendly brand. Values that build branding through the product and restaurant experience, generating two lines of communication:

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Foster’s Hollywood

Direct MArketing

Art Direction, grAphic Design & illustrAtion copy: FeDerico gAgo DetAils:

Foster’s positioning as “experts on the grill” and publicize the establishment of the area. “Obey your instincts.” A call to all the carnivores. Die cut leaflet to generate curiosity and appetite.

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“choose Foster’s”.

insert

DetAils:

Presenting the new entrants for sharing in an attractive way and surprising.

Choose what you have in common. Choose natural ingredients, light, healthy, fun. Choose your friends and family to enjoy. Choose to Foster’s share. Relaxed appearance with light tones of color and bread crumbs illustration resources.

brea

d cru

(25)

insert

Art Direction & grAphic Design copy: FeDerico gAgo

DetAils:

Introducing new “star” grilled meats.

“The Chosen Ones” Born of fire for take you to a new flavor dimension. Powerful illustration and smart product retouching to excite the palate of the grilled meat lovers.

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insert & tABletop Art Direction, grAphic

DetAils:

Introducing new mini brownies and dessert menu. Naming for new mini desserts. · Meet the two sides of the same pleasure. · Sweeties: small delights your palate will forgive. Powerful and illustration smart product retouching to bring the temptation of sweet lovers.

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“Your instinct is not

wrong. Listen to it

... and call for us”.

Delivery Menu Art Direction &

grAphic Design copy: FeDerico gAgo DetAils:

The purpose were to generate notoriety empowering client’s brand perception and relocate “Foster’s experience” to your own house. Under “experts on the grill” positioning. “Satisfy your curiosity and carnivorous instincts without leaving home”.

Letter die cutting folded brochure printed on a heavyweight matte paper, along with a fridge magnet clip.

(28)

ÁNGEL: –Hola, soy Ángel.–. ÁNGEL: –Sí. Nací con alas. No sé por qué, pero sé que al principio lo pasaba bien...

-ÁNGEL OFF: – ...aunque después todo fue cambiando…– 1. Nuestro personaje se llama

Ángel. Es un chico que ha nacido con una particular característica y contará su historia en tono de di-vertido testimonial. Tiene unos 20 años. Es un chico gracioso y expre-sivo. Vemos la cara de Ángel en primer plano. Comienza a hablar mirando directamente a cámara.

2. En ese momento el plano se abre y vemos que en lugar de brazos y manos, Ángel tiene alas color blanco de ángel. Seguimos escuchando su testimonio.

4. Uno de ellos gira y le da al mando a Ángel, pero de inmediato se da cuenta de que su amigo no puede sostenerlo y se lo quita ense-guida. Ángel mira enojado.

5. Ahora Ángel está intentando qui-tarle el sostén a una chica. Con sus alas intenta desprender el broche. No puede. Se frustra. Vemos en su cara el enojo de no poder hacer todo lo que quiere.

3. Vemos a varios amigos de Ángel en un sofá jugando a la Playstation.

AUDIO: Suena un clásico del rock americano “All Right Now” de los Free.

ÁNGEL OFF: –Hasta que un día…. dije: ¡basta!...–

8. Ángel es sacado del quirófano a hombros por sus amigos. Tiene brazos y manos nuevas. Las enseña orgullosamente. Todos están son-riendo felices. Esto hay que cele-brarlo...

6. Ahora está en un concierto con sus amigos. De pronto todos encien-den sus mecheros para acompañar la música. Ángel no puede hacerlo, y no sólo eso, sino que además sus alas empiezan a incendiarse.

7. Ángel pone una graciosa cara de lamentación. Está harto.

AUDIO: La música cambia y se hace más animada. SFX: Gritos de sus amigos vitoreándole. SFX: Sonido de gente gritando de fondo en concierto.

9. Cambia a un plano similar pero esta vez con el restaurante de fondo. Los amigos de Ángel lo llevan rumbo al gran festejo.

10. La pantalla se divide en cuatro. Un solomillo kentucky está sobre la parrilla, una ensalada Waldorf en ela-boración, una burbujeante Pepsi siendo servida y una Director´s Choice en preparación conforman las cuatro imagenes.

11. Un cuchillo y un tenedor cortan la carne, dejando ver su color y textu-ra. Una chica ríe y junto a ella otro amigo de Ángel prueba un bocado de Bacon Cheese Fries que vemos en primer plano en la imagen de abajo. La Pepsi acaba de llenarse. ÁNGEL OFF: –…es que cuando de verdad tienes ganas de hacer algo...

12. Varios amigos ríen y comen. En la mesa se ven los platos que hemos mostrado en elaboración y un par de vasos de vidrio con el logo de Pepsi. Abajo se ve a Ángel cortando la hamburguesa Director’s Choice.

13. La línea que divide la imagen en dos comienza a subir y de las manos de Ángel pasamos a un plano medio. Tiene un trozo de la hamburguesa pinchada con el tene-dor. Levanta la mirada, termina de decir la frase final y lleva a la boca el trozo de hamburguesa.

14. En la servilleta se descubre el logo y la frase de cierre: “Quédate a gusto”

ÁNGEL: No te conformes... ÁNGEL OFF: … no puedes quedarte

sin hacerlo.

“hi, i’m angel... and

i love finger foods”.

spot 30’’ Art Direction copy: FeDerico gAgo

DetAils:

A remarkable film that elevates the customer’s perception of the brand and position it as indulgent, fun. “Do not conform, feel relief .” Friendly “Foster’s experience” and indulgence lie behind this concept. A sincere & gracefully character tells us on absurd tone of humor how fulfilled his greatest desire and where he celebrates the most important things.

(29)

“Live a scary halloween at Foster’s hollywood”.

tABle cloth & tABletop Art Direction &

grAphic Design copy: FeDerico gAgo DetAils:

Ambient and promotion campaign at the restaurant oriented to generate traffic and link to Foster’s with a typical American party. Foster’s Family celebrates Halloween, once again, your anniversary in Foster’s Hollywood.

(30)

“Foster’s as my witness”

DetAils:

Ambient and promotional Father’s Day campaign at the restaurant, for positioning Foster’s as a a familiar place to be.

“Gone with the father” A reference to the famous film offering the gift.

tABle cloth Art Direction &

(31)

CASE...

Telefónica

movistar

Description:

Undisputed leader in the telecommunications industry, it defines itself as a dynamic, cutting edge, positive and vital. Their offer consists mostly from the service. To communicate them, products enablers of these services become the protagonists. The following chart shows the relationship between the service that communicates and related products:

Mobile calls... Internet ... Television ... Business response ... ... Cellular ... Laptop / USB ... Contents / LCD

... Blackberry / PDA/ PC

Pro

DU

ct

Ser

(32)

Telefónica movistar

“¡Wellcome, football

fanatics!“.

poster cAMpAign Art Direction, grAphic

DetAils:

New Gol TV Imagenio channel campaign, to communicate its contents and emphasize on the “included in the family package at no extra cost” value-added. Football: Passion as only you understand it. Headlines targeting football fanatics.

Series of typographic posters and aesthetic football code. Subsequently generated animations for dynamic POS.

(33)

(34)

Fnac + movistar

DetAils:

The purpose was to create a campaign for the Fnac stores and shopping centers. Fnac & movistar working side by side on the same visual is not an easy task, let alone when involves two products under a single concept: Lets get out of the box! Browse and talk wherever you want. The world as we conceive it now has changedgiving way to some unprecedented opportunities for mobility in the world of communication. Fnac and

movistar come together to provide you with the two essential tools to get out of the four walls. Browse and talk whenever and wherever you want. An illustration style with which I feel very comfortable working due to my past as an industrial designer.

cAMpAign

Art Direction, grAphic Design & illustrAtion copy: vAnesA gonzAlez

(35)

“¡Bienvenidos,

fanáticos del fútbol!“

Design & illustrAtion copy: vAnesA gonzAlez DetAils:

The first of the year campaign very commercial and with the product as the main character. Whether movsitar or Telefónica, everything are advantages. Because in their stores, surrounding yourself with the best technology costs very little. Series of typographic pieces where prime the message and the only that changes is the product and its offer associated. Subsequently generated animations for dynamic POS.

(36)

Nokia

DetAils:

Launching campaign of the new Nokia 3G notebooks generation. To stay ahead in the world of laptops you have to think about mobility as a priority and essential feature while designing the product.

From that came the new Nokia Booklet 3G, so integrated that seems from another galaxy. Futuristic and dramatic aesthetic inspired by a starship where the product is the main player.

(37)

Design & illustrAtion copy: JAvier gArcíA DetAils:

Decorate the shopping “Top” of Telefonica through “emotional panels”, communicating in an interesting and suggestive advantages and benefits of products or services offered. The idea is to treat the product as the authentic protagonist, either through the contents of the services offered, or by cutting-edge processing product that enhances its benefits.

Title logo, an atypical framework product and communicating the value added by puns.

“simple ideas in

the complex world

of technology“.

(38)

poster cAMpAign

Art Direction, grAphic Design & illustrAtion copy: JAvier gArcíA DetAils:

Summer campaign seducing the target to change suppliers, enhancing the benefits of switching cell phone. “Dive into the vanguard of technology.”

3D illustration and retouching for a clean aesthetic of technological inspiration.

“take air, dive, and talk

for free even underwater”.

(39)

A través de estas páginas encontrarás la solución a tus necesidades o… quién sabe tal vez incluso te encuentres con algún capricho

Algunos se expresan por teléfono, otros por mensajes, otros a través de Internet e incluso los hay que lo hacen con una videollamada. Por eso Telefónica movistar te presenta las últimas soluciones para cada persona.

Telefónica movistar te ofrece todas las

soluciones

que necesitas

y disfruta de:

· Tarifa plana y · Antivirus gratuito

Consigue tu dúo

3Mb/mes por sólo

€

/24h

3

_durante

₃

_meses

y llévate un móvildesde

€

0

Llega el mejor momento y lo llaman “ocio”. Nos apetece bailar, ver una buena peli, escuchar esa canción, echarnos una partida y sobre todo hablar.

Un móvil para cada edad y para cada persona

Las mejores ofertas en llamadas nacionales e internacionales

La conexión más rápida y segura

La TV a medida

Innova, descubre y mira todo lo que te ofrece el futuro para empezar a diferenciarte del resto.

Apúntate a la tecnología que se llevará mañana.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Queremos que disfrutes de ese momento.

ocio:

CONÉCTATE: cámbiate a movistar: móvil imagenio adsl línea fija

y llévate un móvil con MP3

Cámbiate a movistar desde

0 €

y disfruta de un móvil fácil de usar Ven a movistar desde

€

59

Consigue su playpackdesde

y hasta de saldo€

100

y hasta de saldo€

100 €

99

Alcatel E801 Mp3 Sony Ericsson W880i Bluetooth, Mp3,

Sony Ericsson W200i Nokia 6461

Sony Ericsson W880i Bluetooth, Mp3, Sony Ericsson W200i

y disfruta de:

· Restricción de llamadas · Servicio localízame · Cobro revertido · Cámara de fotos y bluetooth

Consigue tu trío kit imagenio

ADSL y llamadas gratis por sólo

32

€/24h

meses

durante6

El móvil para él y para ti, la tranquilidad y la diversión se fusionan para vostros

La diversión no tiene edades, con Imagenio disfrutará toda la familia

ocio

para los pequeños:

La TV para todos: Muévete a tu ritmo y que todo tu mundo se mueva también contigo.

Ellos son lo más importante para ti y tú para ellos Ahora, si quieres todo es más fácil… con Telefónica movistar.

tu música:

el más fácil:

L A C A L I D A D E N B A N D A A N C H A

trío_{[ADSL + TV + Llamadas]}

Consigue un móvil y un descuento en tu factura desde

0 €

Servicio BlackBerry de movistar

con Correo e Internet

Además

· GPS integrado · Bluetooth · Memoria 64 Mb memoria flash · Mensajería Multimedia y BlackBerry Messenger · Reproductor Multimedia: video y audio

del 30% durante 6 meses

A veces nos creemos capaces de hacerlo todo, como si tuviéramos superpoderes, queremos ser el mejor director, una buena profesional, un empleado ejemplar y además, disfrutar de nuestro tiempo de libre ¿realmente podemos hacerlo todo?

Con Telefónica movistar sí podemos y por eso te ofreceos las mejores soluciones profesionales.

profesional:

Con Mi Negocio tendrás las mejores oportunidades

Convierte tu móvil en tu mejor herramienta de trabajo

contrata mi negocio:

BLACKBERRY:

Puesto de Voz:Elige la modalidad que más se ajuste a tu negocio.

· Línea telefónica · Teléfono · Mantenimiento

todo en uno desde

17,66

€/mes · ADSL · Línea telefónica · Ordenador · Teléfono · Mantenimiento e instalación

todo en uno desde

98

€/mes

Puesto Informático:Telefónica se ocupa de todo

· ADSL · Ordenador

· Mantenimiento

79

€/mes

todo en uno desde

Puesto Integral:Para cuando necesitas todo, hablar, acceso ADSL y ordenadores. En los negocios la comunicación es fundamental. Telefónica te ofrece todo lo que precisas para tu empresa: líneas, equipos y mantenimiento las mejores oportunidades respuesta empresarios:

“technology at your service”.

MAgAzine

Art Direction, grAphic Design & illustrAtion

DetAils:

A publication for the latest deals and launches of the different wireline and wireless services, both for companies and individuals. For each person, a solution, underlining the wide range of supplies Telefónica offers. Cleanliness and futuristic aesthetic in line with the advanced technology products of the magazine.

(40)

campaña de navidad

PRODUCTO: Migración

COBERTURA: Madrid, Barcelona, Valen-cia, Málaga, Vitoria y Marbella.

PIEZAS: Lona

MEDIOS: Exterior

CANAL: Canal Eci

DURACIÓN: Abril

PROMOCIÓN: Habla con quien elijas por 11 cent./min. Darse de alta es gratis

04

05 Animaciones, ferias y eventos 06 Empresas

07 Diseño de regalos promocionales 08 Folletos PLV

09 Guías Fajas Fabricante INDICE

Campañas Especiales e Hitos.

01

· Verano · Otoño (F1) · Navidad · Se Sale (Enero) · San Valentín (Febrero) · Etiquetas (Marzo) · Campaña Migración Más (Abril) · Primavera (Mayo) · Formula 1 (Mayo-Junio) · Captación (Junio) Campañas distribución 02 · DDTT

· Exclusivos (Offi, Telestant, Te abla, Phone & Fun, Coverline, Unitec…)

· GGSS · LBM · ECI

(Ordenados por orden cronológico) 03 Otros · Pack OV · Folleto 3G · Playpack · Imaginarium ... AnnuAl report

DetAils:

Annual Report for the Department of Trade Marketing.

A symbolic wind turbine which feeds back the energy provided by the successful results in the telecommunications market.

(41)

“Welcome to telefónica. May i help you?”.

stAnD

DetAils:

Decorate the hall offices Telefónica “emotional panels” of products & services, communicating the benefits of an attractive and inviting. Agility: property that allows you to be always connected. Logo of the title, an atypical product framework and value added communication.

(42)

shop-winDow

Art Direction, grAphic Design & illustrAtion copy: pABlo Meyre DetAils:

Decoration of storefronts Top to Telefónica. Advertise Imagenio. “Feel the pleasure of tasting the channel you like the most. Imagenio feel like. “ Modular three-dimensional elements to suit any shop window and allowing the vision from inside and outside the store.

(43)

proMotionAl giFt

DetAils:

During Telefonica movistar summer campaign, they rewarded customers with a practical gift. “Telefónica is always with you”. A bath towel backpack, as a symbol of the purchased product functionality. Different types of cotton patchwork that conform an illustration full of pockets. Ribbons to carry it as bag.

(44)

“timo, stroke, Lupo, pulp, starky and hatch are calling.

do you pick it?“.

pAckAging

DetAils:

Packaging for “PlayPack”, the new mobile phone for kids from 8 to 12. The phone as something fun. Something which serves to teach children to interact with new technologies responsibly.

Video games aesthetics for visual seduction and illustrations of cute characters showing the attributes of the product.

(45)

pAckAging

Art Direction & grAphic Design

illustrAtion: chArucA DetAils:

Packaging for “PlayPack”, the new mobile phone for kids from 8 to 12. The telephone as a medium to talk with your friends and be up to date.

Trendy look characters in a Japanese influenced world.

(46)

CASE...

Sandisk

Description:

SanDisk Corporation is an American multinational corporation that designs, develops and manufactures flash memory storage solutions and software.

For more than 25 years, SanDisk has been transforming digital storage with breakthrough products and ideas that push the boundaries of what’s possible.

(47)

Sandisk

pAckAging

Art Direction, grAphic Design & trenD ForecAsting

DetAils:

The Back to School season is one of the most profitable and important season of sales for SanDisk. The core target is youngsters aged between 12 to 20 years old. After a deep research on the forthcoming trends for 2014 in terms of colors, styles and patterns, we designed both products and packaging aligning with the results. Here are some examples for the NAM BTS 2014 Campaign with different designs proposals.

USB Flash Drive

Cruzer

®

_Facet™

GB*

Protect access to your private ﬁles with included

SanDisk®_{SecureAccess™ software}‡

USB Flash Drive

Cruzer

®

_Facet™

GB*

PROTECT ACCESS TO YOUR PRIVATE FILES WITH INCLUDED

SANDISK®_{SECUREACCESS™}

(48)

Sandisk

pAckAging

Art Direction, grAphic Design & trenD ForecAsting

Great, low-profile storage for notebooks, tablets, TVs and car audio

USB Flash Drive

Cruzer

®

_Fit™

GB*

16

USB Flash Drive

Cruzer®_Facet™

16

_GB*

Protect access to your private files with included

SanDisk®_{SecureAccess™}

software‡

USB Flash Drive

Cruzer®_Facet™

SANDISK®_{SECUREACCESS™} SOFTWARE‡

16

GB*

USB Flash Drive

Cruzer®_Facet™

SOFTWARE‡

16

GB*

USB Flash Drive

Cruzer®_Facet™

SOFTWARE‡

(49)

Sandisk

proDuct Design

Art Direction, grAphic Design & trenD reseArch

DetAils:

Under the same NAM BTS 2014 Campaign, we were asked to propose a wide range of patterns for the new SanDisk Cruzer Lock USB flash memory stick.

(50)

CASE...

Magners

Description:

Magners Irish Cider is a premium, traditional brand of Irish cider. They take a blend of seventeen varieties of fresh apples to create the unique taste of Magners Irish Cider.

Patiently matured in vats close to the orchards of the Tipperary countryside, Magners Irish Cider has a crisp, refreshing flavour and a natural authentic character.

(51)

Magners

proMotion & pAckAging Design

Art Direction, grAphic Design & trenD reseArch DetAils:

This packaging proposal was design under the umbrella campaign “Now is a good time”

Magners, presented as a symbol of moments with family and friends, relaxed gatherings, parties and good times. The promotion consists on a practical and fun prize in the same day, involving all the members of the party. The more you are, the bigger the prize.

(52)

CASE...

Gin Mare

Description:

Gin Mare is a spirit created using

Mediterranean crafts and time, in order to obtain an exceptional gin: from a premium barley base, through delicate maceration and distillation which is independent for each botanical (some, like the citrus carry a harmonization process more than one year) to the authentic blending which expresses all the characteristics of each botanical in the final product.

(53)

Gin Mare

pAckAging

DetAils:

The brief for the new packaging of this Gin produced using botanicals all sourced within the Mediterranean area, was to convey all those values with an impressive pack design that stands out, plus been able to include a promotional gift.

“Mare nostrum”.

(54)

Gin Mare

pAckAging

DetAils:

Another proposal for this exclusive product breathing mediterranean when opened.

(55)

CASE...

Andrex

Description:

Andrex is one of the UK’s most recognisable and celebrated brands. They first launched in 1942 and have been the nation’s favourite toilet tissue ever since. In fact, UK households use over 8 million miles worth of Andrex every year.

(56)

Andrex

pAckAging

DetAils:

The client wanted some new proposals of the Andrex Toilet Tissue POS and that included the redesign of the whole range of toilet tissue packs. The idea was to modernize the design bringing it closer to the cosmetic industry, while retaining its impact on the shelf edge.

(57)

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graphic design & art direction pepoLopez.coM