(2)2 C- Professional and Practical Skills: C1- Advice patients and other health care professionals about proper medication, nutrition and lifestyle

1

specifications Course

University : Minia Faculty : Pharmacy

Department : Clinical Pharmacy 1- Administrative Information

Course Title:

Drug Marketing

Code:

PP414

Academic Year/level:

4

^th

year (new program) (1

^st

term) Department(s) offering the course

: Clinical Pharmacy

Lecture : 1hrs/week ( x 12week= 12 hrs/semester) Tutorial : …………

Practical : ……..

Total : 12 hr/year

2- Aims (Module purpose) Marketing generally provides the educational qualification which the students must need after graduation to be qualified for the demanding market.

3- Overall aims of Course:

A- Knowledge and Understanding

By the end of this course, the student should be able to:

A1- Know the basic principles pharmaceutical marketing, marketing analysis as well as social and behavioral skills.

A2 - Understand the needs, demands, and wants of the customer.

A3- Outline the basic requirements for drug design, development and synthesis.

A4- Understand principles, procedures and precautions of appropriate analytical and marketing methodologies.

B- Intellectual Skills:

B1- Design research projects and predict possible conclusions B2- develop a marketing plan.

B3 - Gain the skill for complex decision making as well as market analysis.

2

C- Professional and Practical Skills:

C1- Advice patients and other health care professionals about proper medication, nutrition and lifestyle.

C2- Construct appropriate plans for research projects.

C3- Utilize principles of computer sciences, proper terminology, sales and marketing in pharmacy practice.

C4 – Perform a need analysis

D- General and transferable skills:

D1

-

Improve language, presentation and self-expression skills D2- Use mathematical calculations and statistics to improve computational skills

D3 - Develop financial, sales and business management skills.

D4- Demonstrate clear verbal and written communication.

D5- work effectively within a team in a limited time frame

4- Course Contents:

Total (hours) Practical

(hours) Lecture

(hours)

Topic

2 Pharmaceutical marketing 2

1 Communication skills 1

2 Promotion 2

1 Market analysis 1

1 Marketing plan 1

1 Market segmentation 1

1 Marketing strategy 1

1 New product development 1

1 Customer needs, wants, and demands, 1

1 Pharmaceutical representative 1

12 hours 0

hours 12

hours Total

Matrix I- Coverage of the course ILOs by different topics

eneral G

- D

and transferable

s skill Intellectual

- C

Skills Professional

- B

and practical skills Knowledge

- A

and Understanding Topics

D4 D3 D2 D1 C4 C C3

2 C

1 B

4 B

3 B

2 B 1 A

4 A

3 A

2 A

1

●

●

●

Pharmaceutical ●

marketing

●

● Communication ●

skills

3

●

●

●

●

● Promotion ●

●

●

●

● Market analysis ●

●

●

●

●

● Marketing plan ●

●

● Market ●

segmentation

●

●

● New product ●

development

●

●

●

●

Customer needs, wants, and

demands

●

●

●

● Pharmaceutical ●

representative

5- Teaching and Learning

Methods:

Lecture: Computer, data show, white board, marker

Practical: White board, marker, laboratory chemicals, laboratory glassware,

Matrix II- Coverage of the course ILOs by different learning methods

eneral G

- D

and transferable

s skill C-- Intellectual

skills:

B- Professional and practical skills:

Knowledge and -

A

Understanding Teaching and

learning method

D3 D2 D1 C4 C3 C2 C1 B4 B3 B2 B1 A4 A3 A2 A1

●

●

●

●

●

●

● Lecture ●

6- Teaching and Learning Methods: to Students with Limited Capacity

There is no current methods used for student with limited capacity

7- Student Assessment:

Student Assessment Methods:

7.1 Written examination to assess the ability of student to understand the theoretical courses.

4

Matrix III- Measuring the achievement of the course ILOs by different assessment methods

eneral G

- D

and transferable

s skill Intellectual

- C

skills:

Professional and -

C

practical skills:

Knowledge and -

A

Understanding Assessment

methods

D3 D2 D1 C4 C3 C2 C1 B4 B3 B2 B1 A4 A3 A2 A1

●

●

●

●

●

●

● Written

Weighting of Assessment: Mid- term Exam. 20 % (10 Marks) Written exam. 80 % (40 Marks) --- Total 100% (50 Marks) - List of References:

A- Course Notes Notes prepared by staff members of Pharmaceutics department, faculty of pharmacy, Minia University

B- Essential Books:

Marketing textbook

C- Recommended Books:

Pharmaceutical Marketing: Strategy and Cases Book by Mickey Smith

D- Periodicals, Web sites, etc.

Course Coordinator:

Head of Department:

Dr/ Hassan Fahmy

Dr/ Yosuef Waheeb Dr/ Amal Kamal Hussien