A noun is a person or object. By making reference to something and leaving out important information, you force the person to use their mind to sort out what you’re saying and what you means.
While their mind is occupied, your command will be accepted by their unconscious mind. For example:
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• He is a very influential figure Å Who are you referring to?
• They think that I have a lot of potential Å Who are the ‘they’ you are referring to?
• I am eagerly awaiting it’s arrival, it can work wonders! Å What is “it”?
As you’re throwing up all these mental obstacles, you occupy your subjects frontline of resistance, meanwhile your embedded commands are like commandos slipping into their unconscious, and you’ll observe that they start following your commands word-for-word. Skeptical? These sequences work precisely because they go against the grain of common sense (which is factually-based and mostly ineffective anyway).
Test it out and see the results for yourself.
Unspecified Verbs
Verbs are action words. When you include the generalized version of a verb in your conversation, you create an open situation, where your subject has to unconsciously figure out “how exactly” you expect your words to be interpreted.
For example:
• Get the project completed now Å How do you want the project to be completed? • I want you to resolve this argument Å How would the argument be resolved? • He hurt me Å How exactly did he hurt you?
• I’m trying to fix my computer Å How are you going to fix your computer? When you generalize a verb, the person you’re talking to will do their best to understand what you’re saying.
By leaving out the exact steps or context, you make them work to understand what you’re saying. And when their conscious mind is focused on understand the obvious part of your speech, you include an embedded command.
For example:
“Please fix my computer before the end of the day, when you go downstairs, take the trashcan and tie up the bag and bring it outside now, and while you’re outside clear the snow from the sidewalk --- it’ll only take you five minutes to do, so get a move on, and you’ll be done in no time.”
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The usage of unspecified verbs seems like common sense. And when you think about it, as a child you needed to have the exact steps spelled out for you. For example, instead of “clean your room”, you might be told:
• Make your bed
• Get the toys off the floor • Draw the curtains
• Clean your desk
• Close the windows and door
And as you grew older, “clean your room” represented those small tasks.
What we’re doing is to reverse engineer the process, by using the reverse word “clean your room” to get the conscious mind cranking on figuring out the small tasks.
While that is going on, the embedded commands do the dirty work for you.
Presuppositions
Based on our experiences, we carry a set of beliefs and attitudes and we make assumptions based on these expriences.
It’d be impossible to live without the benefit of what we’ve done before, because we’d need to relearn a new task or skill every time we needed to (imagine having to relearn how to open a jar of jam every time!)
Presuppositions help us by ‘predicting’ what is going to happen, based on what has happened previously.
You use this in the following manner:
Give a fact, then start with a word that usually ends in “–ly”, and then say what you want to get into the unconscious mind.
Here are some examples:
• Clearly, you are learning bookkeeping skills • Obviously, you can spend more time practicing • Suddenly, you find yourself feeling attracted to me • Objectively…That’s the truth. We must go now. • Easily, you’ll get a handle on this
• However, that doesn’t always mean…
• Now, just by investing a small sum now, you’ll… • Again, you need to confirm that…
Can you see how presuppositions make assumptions that the commands that follow are logical and “make sense”?
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“Presupposition” words that you can use include: • Clearly • Obviously • Suddenly • Objectively • Naturally • Easily • Ethically • Apparently • Actually • Evidently • Normally • Shortly • However • Now • So • Again • Anyway • Duh….. • Think about it • You see • Remember
Linguistic Binds
Linguistic binds are simple and powerful. The listener will think that what you say makes sense, and it’s another powerful form of hypnotic persuasion.
Linguistic binds consist of two parts, the first is something that the person experiences, the second part is what you want them to think or feel.
For example:
• As you sit there and read this text, you will find your awareness of persuasion secrets increasing by the second, growing to make you an expert in this hidden art.
• Now that you’ve learned to use the computer better, I’m sure you will feel more confident about starting up your own online business today, won’t you?
• As you think about what others are doing around you, you’ll realize that you only have one choice to take and that’s to make a commitment to spend time practicing your persuasion techniques daily to reach your goals.
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Another form of linguistic bind is the “the more you ____, the more you ____” structure. For example:
• The more you realize the power of persuasion techniques, the more effectively you will convert your prospects into sales.
• The more you read, the more you realize that success is all about applying these techniques into action, to create the life you’ve always dreamed of.