As you recall from the previous lesson, the subconscious mind like an iceberg which resides below the “waterline” of consciousness, can be very powerful in determining our behavior.
The human mind is unable to tell the difference between something that is imagined, and something that has happened in reality.
If you concentrate hard enough and recall a sad experience, you will find that your body will go into a “sad” posture, you might even find tears dripping from your eyes. And you will discover that physical sensations such as a sense of loss seem to come from within your chest.
The longer you focus on this experience, the more intense the emotion will become. As you continue to visualize how the scene might look, you will discover that the emotion will become more intense too. The two critical components of how “deep” you go into the trance depends on how long you spend focusing on the experience and how vivid you make it.
Whether through a verbal, face-to-face hypnotic session or through written sales copy, the same principles apply. The longer a visitor spends reading your sales copy, the more likely they will buy. If your copy is engaging and they come back repeatedly to read it, they will find themselves being more and more attracted to your product before they finally buy it.
There are various ways to guide their imagination as you induct them through the trance. Here are three approaches:
Their own perspective:
This is where they are themselves, and they will feel in contact with their body and their limbs. Suggestions such as “look at your hands” will be especially vivid as they’ll more readily identify with their own body.
Your point of view:
This applies especially well with stories (to be covered later in this lesson), where you relate an experience that happened/will happen to you. If they are in a trance, they will readily identify with you and experience the same emotions that you relate to them. Third-Person point of view:
Relate a story that involves a famous personality or another person or made up person’s point of view.
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For example, you could tell the story of a king who lived a long time ago and had to make a decision which would alter the course of his life and his kingdom. To come to a decision, he came to an expert [you can point to yourself ] and asked him: “What should I do?”
Your audience should identify with the king, or one of the characters in the story.
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Creating Word Pictures
Of the five senses, the sense of sight is the most powerful in creating a picture. You would want to use visual words like:
• Picture this • Visualize • See • Mentally Observe • Dream about • Recall • View
• See through your mind’s eye • Drift back to
• Observe
And you can further enhance this experience with hearing/auditory words like “hear”, “listen” and feeling/kinesthetic words like “sense”, “go back to”, “feeling”.
By involving all the aspect of the sense, you will create an all-encompassing environment.
For example:
As you look back on the time when you were a young child, you can picture how the favourite room in your house looked like. And you can remember the color of the wall and smell the familiar smells, maybe it was the aroma of freshly baked bread, and as you sat on the floor, I want you to imagine the texture of the floor below you. How it feels on your fingers.
Crafting a New Reality
Once you’ve brought them into a trance, you can guide them to a new outcome. You “bring” them to their desired location through your words.
It could contain phrases like: • Getting that promotion • Getting a raise
• Seeing your business grow • Working in your pajamas • Spending time with your kids • Watching your portfolio grow • Eliminating your debt
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• Having excellent credit • Buying whatever you want
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The outcomes are not restricted to only positive ones though. It can also include situations like:
• Getting laid off/fired • Going bankrupt • Having zero credit • Dying at a young age • Being ignorant
• Ignored by the opposite sex • Getting divorced
• Feeling hungry • Challenging authority • Feeling old
Perhaps some have been “brainwashed” by motivational gurus, but not every situation has to be a “happy-happy” scenario. You can use the power of “negative” scenarios (being broke, divorced, old) as a driver for people who like to resist authority or have a rebellious streak in them.
There is no “right” or “wrong” outcome. The best outcome is one that fits into the IPO (Intention-Process-Outcome) you mapped out at the start of the process.
The Emotional Outcome
After you create the mental picture, you want to link it to an emotion, so your subject will full the full force of the direction you want to move them in.
By this stage you’d have engaged their minds with the picture and physical sensations of the experience, by including the emotional component, you would create a complete experience which involves their mind and feelings.
Here are a sample of emotions you can include: • Agonized • Annoyed • Betrayed • Burdened • Pitful • Conflicted • Comfortable • Defeated • Happy • Eager • Enraged ________________________________________________________________________ Forbidden Persuasion: The Black Book Of Hypnotic Mind Control
• Foolish • Frightened • Hopeful • Greedy • Lazy ________________________________________________________________________ Forbidden Persuasion: The Black Book Of Hypnotic Mind Control